SearchDay | Focus on Conversions

by Kevin Newcomb, October 6, 2008 Comments

Today's Top Story:

Judging PPC Performance: Focus on Conversions, Part 2

PROFITABLE PPC
Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance.
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Search Engine Watch Experts Columns

Frank Watson	Charity Events: Search With a Cause SEM CROSSFIRE Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. We should have no problems digging into our pockets occasionally to give to charity. Your next opportunity to do so is next Monday in New York. » Full story » Print version
Erik Qualman	Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing. Yes, online marketing could reach the highest percentage of marketing spend sooner than any of us imagined. » Full story » Print version
Justilien Gaspard	Link Marketing -- Solve a Customer Problem LINK LOVE Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. Focusing on a niche or soliciting input from your customers are two great ways to develop your content ideas. » Full story » Print version

News from the Search Engine Watch Blog

Click Forensics Releases New Trademark Tracking Tool
Posted by Nathania Johnson Oct 6, 2008
Click Forensics has announced a new feature for its solution for advertisers. The feature enables brands to identify and track campaigns that are unlawfully using their trademarked terms. Click Forensics says the trend of trademark infringement in pay-per-click advertising and growing, and marketers need the ability to address the problem ...
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Meet the New Ask.com (Again)
Posted by Nathania Johnson Oct 6, 2008
After a year of slow but steady growth, Ask.com has redesigned, incorporating Google, Yahoo and Microsoft design elements along with it. Changing things up has helped Ask in the past, so we'll have to keep an eye on whether this gives Ask.com a nice little boost. The first noticeable change is ...
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Meet the New hakia
Posted by Nathania Johnson Oct 6, 2008
It must be redesign your search engine day. hakia has a new look and it's reminiscent of Yahoo's recent glue pages test with a hint of the old Ask.com. Of course, hakia already distinguishes itself from the "big" search engines by saying that sites with a bunch of inbound links are ...
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Search Engine Watch Forum Discussions

DMOZ removed from Google Webmaster Guidelines Oct 3, 2008
Google Webmaster Guidelines was updated today and "directory submission" is no longer included! Here is what was removed: "Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.” beussery.com/blog/index.php/2008/10/google-no-longer-suggests-directory-submission/
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The myth of duplicate content Oct 2, 2008
It has long been established that everyone should avoid duplicating content on their websites. It is even on Google's list of forbiddens on its spam report - (http://www.google.com/contact/spamreport.html) under "Duplicate site or pages". Recently, a real estate client of mine found that his ex-partner had not only taken the entire text ...
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Links with OnClick events embedded - good or bad for SEO? Oct 1, 2008
I have some links that have javascript OnClick in them for added parameters for those who have JS enabled. it takes care of the user functionality. But do the engines ignore the javascript? or the whole link? I could see them viewing this as a form of cloaking ...
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