Search Engine Milestones for July 2003
SearchDay, July 31, 2003
The month in review: abstracts from selected press releases and announcements made during the prior month related to web search and search engine marketing.
A Closer Look at Yahoo News
SearchDay, July 30, 2003
Yahoo has fortified its news service in recent weeks, offering both increased depth and powerful search tools that make it a compelling choice for finding online news.
Changes Afoot at HotBot
SearchDay, July 29, 2003
HotBot has renamed three of the four engines it searches, but search results are still provided by the original sources.
A Google-like Portal of the World's Leading Scientists
SearchDay, July 28, 2003
ISIHighlyCited.com calls itself 'an expert gateway to the most highly influential scientists and scholars worldwide,' using similar techniques to Google's PageRank to identify these intellectual leaders.
Search Engine Forums Spotlight
Pay Per Inclusion - Is There Still a Reason?
High Rankings Forum
"It's always good to use PFI [pay for inclusion” - I can't be sitting around waiting for pages to be picked up for free when I can simply pay some money and have them in MSN, AskJeeves, etc. within a few days. I don't know how any SEO can justify not using it. Clients want results and a return on their investment as soon as possible and this is just one way of achieving it."
Writing Copy and Content for the Web
"My tip is to provide for both tastes. Use bullet points and concise paragraphs high up the page. Then follow them with more detailed and friendly wording that explains it for those who blinked, or those who simply want to be absolutely sure they have it right."
How Important Is HTML Validation?
"Start thinking about the future of your careers in this industry. It is no longer SEO (Search Engine Optimization) as they say but more SEM (Search Engine Marketing). One of the many benefits you can add to your marketing portfolio is the claim of building W3C [World Wide Web Consortium” compliant web sites."
dmoz Lists webPAGES or webSITES?
"Generally speaking, the ODP lists websites, not webpages, although not exclusively so. As editors, we are told to be very careful about linking to URLs other than the site root."
Boss Questioning My SEO Abilities
"He is not an Internet person--meaning he barely knows how to use a search engine. I've tried explaining the new Google craziness to him and he accuses me of making excuses. Worse, he's now pushing me to use the spammy techniques that our competitors are using (because, in his
eyes, they work)."
How to Handle Picture Names for SEO
"I'm wondering about how to name picture files for SEO [search engine optimization” without being penalized for spam."
I Know Nothing About Gimpsy...Help!
"It is definitely a good idea to submit to Gimpsy! I'm not seeing traffic or backlinks from Gimpsy yet, but I didn't see any from GoGuides or JoeAnt for a while either and now both are sending some traffic and showing backlinks."
Search Engine Forums Spotlight courtesy Search Engine Guide.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!