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10 Reasons Why You Can't Miss #SESNY

Mike Grehan
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There is no doubt that SES is recognized as the largest search and social marketing event in the space. But it certainly can't be pigeonholed that way.

As the industry changes in leaps and bounds, so does SES. And SES New York is a prime example of just how we're adapting our agenda to the new techniques and technologies available to online marketers across the board.

1. Killer Keynotes

Kick-ass-keynote is a phrase most certainly associated with SES at every show. And this year at SES New York you can add to it the phrase "big-brain" as Duncan Watts, Principal Research Scientist with Yahoo, keynotes. I've personally been following his work for a long time. His book "Six Degrees: The Science Of A Connected Age" is one of the reasons I became so absorbed in social network analysis.

This keynote is timed perfectly for the publication of his new book "Everything Is Obvious: Once You Know The Answer" Duncan has some amazing insights into the kind of interactions taking place at Twitter and Facebook. If you really want to get a better understanding of what makes social media tick, be sure to attend this fascinating keynote.

2. SEO is Dead, Long Live SEO!

With the recent media storm generated by the New York Times story regarding JCPenney and black hat tactics in SEO, it seems like the ideal time to revive the SEO Is Dead. Long Live SEO session, which segues beautifully into the now infamous Black Hat/White Hat session. Unconferenced and open mic, this is the chance for any attendee to voice their opinion on the JCPenney issue and all matters both black and white hat.

3. Get up to Speed on Paid Search

Another big industry happening last year was the Bing/Yahoo integration. Now that it's been up and running for a while, how's it working out?

Well, if you're not quite sure, make a point of checking out the What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Search Alliance session. Leading industry practitioners Andrew Goodman and Matt Van Wagner bring you up to speed with new developments.

4. Search Engine Marketing 101

SES is the primary learning ground for marketers coming into the space. So the Introduction To Search Engine Marketing session is a must attend. Presented by Bill Hunt, bestselling author and one of the most respected practitioners in the industry, be assured that, by the end of this session, Bill will have you up and running and confidently ready to attend your chosen conference sessions.

5. Master Technical SEO

At the other end of the scale, if you're a deep-in-the-weeds coder dealing with the truly technical aspects of SEO, then the Technically Speaking, This Is How You Do It session is right up your street. SEO Egghead Jaimie Sirovich, author of the book "Professional Search Engine Optimization with PHP: A Developer's Guide to SEO," is joined by one of the most influential people in the search industry, WebmasterWorld's very own Brett Tabke. And to make sure we're all on the same coding page, software engineer Tiffany Oberoi from Google will be on hand, too.

6. Conquer Vertical Search Marketing

If you work in a vertical marketplace you know that brings its own set of unique challenges. So be sure to catch Paul Szymanski of Sony Music Entertainment for his Music and Search Engine Marketing session. If you're not B2C but more B2B, the B2B Lead Generation Management & CRM Integration session is bound to be of interest.

7. Connect Search & Display

You know, there was a time when you were less than likely to hear the words search and display in the same sentence. And yet, this genuinely is a dynamic duo. Get the connection by attending the Crossing The Digital Divide session.

And that reminds me, we have a one day track full of the latest on what's happening in the world of ad networks and exchanges as we once again partner up with our colleagues from the IAB on day one of SES.

8. Understand the Local Search Evolution

Last year also saw the huge rise in popularity (and visibility) of Google places. Local search is huge and getting bigger. Two must attend sessions for local marketers are Local 2.0: The Evolution of Local Search and Local + Social: the Future of Promotion

9. New Latino Track

Not only that, we're delighted to be working with new partners attracting new audiences. In New York, we're devoting an entire track of the conference specifically aimed at marketing to Latinos.

With sessions including reaching Latinos through SEO and a search and social marketing to Latinos roundtable, it's a perfect opportunity to get a complete understanding of the finer nuances and cultural differences to be aware of. And the track kicks off with a high profile introduction featuring keynote speakers Carlos Manzano, Executive Director, Latin Media & Entertainment Commission, City of NY and Mark Lopez, Head of U.S. Hispanic Audience, Google.

10. In-Depth Workshops & Training

And, as ever, we've teamed up with our friends at Online Marketing Summit (OMS) to extend the depth and breadth of content and expertise across the entire week. Check out the workshops and training here.

We look forward to seeing you at SES New York.

Esperamos verlo en nuestra Conferencia de Search Engine Strategies en Nueva York.

Early bird discount finishes Friday March 3 - Register here for SES New York.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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