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SearchDay | Social Media Madness -- The Sweet 16

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SEW Expert - Erik Qualman Erik
Qualman


Social Media Madness -- The Sweet 16
More SEW EXPERTS: BRAND EQUITY SEW EXPERTS: BRAND EQUITY
In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Jones


Social Media Marketing 101, Part 2
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish.
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SEW Expert - Michael Boland Michael
Boland


Replicating the Web: Will Google Dominate Mobile Search?
More SEW EXPERTS: LOCAL & MOBILE SEARCH SEW EXPERTS: LOCAL & MOBILE SEARCH
With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place.
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SEW Expert - Chris Boggs Chris
Boggs


Be My Valentine: Please Link to Me?
More SEW EXPERTS: SEM CROSSFIRE SEW EXPERTS: SEM CROSSFIRE
Requesting links is like asking someone to be your Valentine. You have to be sweet, and you'll get a lot of yeses simply by asking. But if you act strange, or go somewhere that you don't really belong and start asking for Valentines, all you'll get are weird looks.
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News from the Search Engine Watch Blog

Google AdWords Changes URL Display Policy
Posted by Feb 23, 2009

Starting tomorrow, February 24, Google AdWords will begin implementing a new URL display policy. From then on, if you have multiple display URLs in the same ad group, they must all have the same top-level domain. Google gave the following example as a group of URLs that would work in the ...
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Microsoft Forms Advisory Council for the Development of Next Gen Ad Platform
Posted by Feb 23, 2009

Microsoft today announced the creation of the Publisher Leadership Council. The council will consist of a select group of top web publishers who will consult the software giant in the development of its next generation advertising platform, Microsoft PubCenter. The group's charter members include executives from IAC, Dow Jones Online, The ...
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61% of Reluctant Consumers Can Be Positively Swayed Online
Posted by Feb 23, 2009

It seems like the news about the economy gets worse by the day. If it has you scratching your head (or ripping out your hair) trying to figure out what your online marketing strategy should be in the coming years, don't get discouraged just yet. In a survey conducted by ...
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Guy Kawasaki and John Gerzema to Keynote at SES New York
Posted by Feb 23, 2009

I've just returned from Search Engine Strategies London and it's already time to get ready for SES New York 2009. Fortunately, most of the content for the two keynotes, Orion Panel, 65 conference sessions, and nine training workshops will be brand new and even the format for the show ...
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YouTube Launches Collaborative Annotations
Posted by Feb 23, 2009

Last year, YouTube enabled annotations, which lets users make little notes about their videos. Now, they're offering users the opportunity to open annotations up to their viewers for collaborative annotations. To do so, go to the annotations editor under "My Videos" or on the page of your video that you want ...
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AOL Adds Collapsable Widgets, New Theme Color to Home Page
Posted by Feb 23, 2009

AOL has made two updates to their home page. First up, some widgets are now collapsible. For example, if all of the current news about the economy is too depressing, just click the arrow next to "Financial News" in said widget, and the box tightens up to just display the ...
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Search Engine Watch Forum Discussions

Difficulty in SEO Feb 19, 2009
Hi All, I am facing some problem in optimizing my webiste. I am optimizing my website since last 11 Months. I have done on page optimization with Meta Tag, Header -Footer optimization, H1tag optimization Content Optimization and Image txt optimization, with on page i have done off page too like Web directory posting, ...
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UR linking Feb 18, 2009
I have a dentist who for regulatory reasons is not allowed to advertise (no dentist can advertise here). He is allowed to have an informative website. That site will drive business if I can get clients to it so I'm now trying to find ways to do that. I have found ...
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Adwords Drop. Is anyone else seeing this? Feb 14, 2009
Wow. Over the past few days I've seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It's nice that I can now get great Ad ranking for less, but what's the bigger picture? Has a downturn in Adwords advertising begun?
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The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

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