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SearchDay | Ask.com Taps Anchor Intelligence for Click Fraud Reduction

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Ask.com Taps Anchor Intelligence for Click Fraud Reduction
Posted by Nathania Johnson Apr 13, 2009

Ask.com has selected Anchor Intelligence to assist in reducing click fraud. Anchor Intelligence says it uses network security intelligence to identify fraud. Such methods include spam traps, honeypots, and stealth servers. "Superior quality, optimal performance, and enhanced security are fundamental to the Ask.com brand and search experience," said Mark Stockford, ...
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Search Engine Watch Experts Columns

SEW Expert - Sage Lewis Sage
Lewis


How to Evolve this Column
More SEW EXPERTS: PROMOTION & LINK BUILDING SEW EXPERTS: PROMOTION & LINK BUILDING
I asked people to fill out a survey of some possible ways they would like to see this column evolve. These are the end results.
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SEW Expert - Kevin Ryan Kevin
Ryan


Trademark: The Next Generation
More SEW EXPERTS: SEARCHING FOR MEANING SEW EXPERTS: SEARCHING FOR MEANING
Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation.
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SEW Expert - Eric Enge Eric
Enge


Operating Web Sites in Multiple Countries
More SEW EXPERTS: BY THE NUMBERS SEW EXPERTS: BY THE NUMBERS
Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. Because these Web sites are all likely to be extremely similar to one another, there's a real risk that the search engines will see them as duplicate content.
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News from the Search Engine Watch Blog

Yahoo! Updates BOSS with Three New Capabilities
Posted by Nathania Johnson Apr 13, 2009

In July of last year, Yahoo! launched BOSS which stands for Build your Own Search Service. The concept behind the service is to enable web developers to create search options for various websites and applications based on Yahoo! search technology. Last November, Yahoo! enabled Key Terms for BOSS. Then in January ...
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Search Engine Watch Forum Discussions

Characters : ; in page title Apr 9, 2009
How does google treat characters in the title? Specifically I am talking about the following . . . ; and : Example Accessories: Travel, Apparel, Jewelry Obviously the thought behind this title would be to tie accessories to the following terms in a reader friendly way while saving spaces without having to say ...
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Canonical link use Apr 8, 2009
Hi, first of all thanks for your comments in advanced. My website use session ids so my question is where to add the canonical link and how. Main page - www.example.com/music Thousands of these pages: www.example.com/music;jsessionid=4G5C40SLIHSSYCWIAAOCFEYKZAAB0IWC? Where do I place the canonical link? Do I put it on the main page or do I ...
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Proper way to launch site rebuild Apr 6, 2009
I am having my site rebuilt on a completely different platform. For now the old version is still live and indexed. Once I am ready to launch I will redirect the site name to the new version and discontinue the old. Obviously, some of the old pages in google will ...
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