Today's search engine marketing news and opinion: Ask.com Taps Anchor Intelligence for Click Fraud Reduction; Yahoo! Updates BOSS with New Capabilities; How to Evolve this Column; and more.
Today’s Top Story:
| Ask.com Taps Anchor Intelligence for Click Fraud Reduction Posted by Nathania Johnson Apr 13, 2009 Ask.com has selected Anchor Intelligence to assist in reducing click fraud. Anchor Intelligence says it uses network security intelligence to identify fraud. Such methods include spam traps, honeypots, and stealth servers. “Superior quality, optimal performance, and enhanced security are fundamental to the Ask.com brand and search experience,” said Mark Stockford, … » Continue reading |
Search Engine Watch Experts Columns
 SageLewis |
How to Evolve this Column SEW EXPERTS: PROMOTION & LINK BUILDINGI asked people to fill out a survey of some possible ways they would like to see this column evolve. These are the end results. » Full story » Print version |
 KevinRyan |
Trademark: The Next Generation SEW EXPERTS: SEARCHING FOR MEANING Last week’s Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven’t seen before in trademark litigation. » Full story » Print version |
 EricEnge |
Operating Web Sites in Multiple Countries SEW EXPERTS: BY THE NUMBERS Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. Because these Web sites are all likely to be extremely similar to one another, there’s a real risk that the search engines will see them as duplicate content. » Full story » Print version |
News from the Search Engine Watch Blog
| Yahoo! Updates BOSS with Three New Capabilities Posted by Nathania Johnson Apr 13, 2009 In July of last year, Yahoo! launched BOSS which stands for Build your Own Search Service. The concept behind the service is to enable web developers to create search options for various websites and applications based on Yahoo! search technology. Last November, Yahoo! enabled Key Terms for BOSS. Then in January … » Continue reading |
Posted by ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
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Search Engine Watch Forum Discussions
| Characters : ; in page title Apr 9, 2009 How does google treat characters in the title? Specifically I am talking about the following . . . ; and : Example Accessories: Travel, Apparel, Jewelry Obviously the thought behind this title would be to tie accessories to the following terms in a reader friendly way while saving spaces without having to say … » Join the discussion |
| Canonical link use Apr 8, 2009 Hi, first of all thanks for your comments in advanced. My website use session ids so my question is where to add the canonical link and how. Main page – www.example.com/music Thousands of these pages: www.example.com/music;jsessionid=4G5C40SLIHSSYCWIAAOCFEYKZAAB0IWC? Where do I place the canonical link? Do I put it on the main page or do I … » Join the discussion |
| Proper way to launch site rebuild Apr 6, 2009 I am having my site rebuilt on a completely different platform. For now the old version is still live and indexed. Once I am ready to launch I will redirect the site name to the new version and discontinue the old. Obviously, some of the old pages in google will … » Join the discussion |