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Network Solutions Launches Inktomi Paid Inclusion

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Network Solutions was Inktomi's first paid inclusion partner, announced way back in the middle of last year. Finally, that partnership has gone live, with Network Solutions now offering guaranteed inclusion in the Inktomi web index through its web site.

Inktomi has two other self-serve paid inclusion partners: US-based Position Technologies, which began offering the service in November, and Europe-based WebGravity, which began its inclusion program in January.

All offer the same basic service: inclusion of submitted URLs into the Inktomi web index within two days and revisiting those URLs on a weekly basis, for up to a year.

At Network Solutions, paid inclusion costs $30 for the first URL, then $15 for each URL after that, with up to 100 URLs allowed per order. The Network Solution program allows the list of URLs to be changed at any time. So, if you decide three months into the program that you want a completely different set of URLs included, you could change these from those you initially submitted without incurring an extra fee.

Will Position Tech and WebGravity be able to offer similar flexibility in the future? Probably, but exactly when is not certain. Inktomi says that it wants to see how the experiment with URL swapping works at Network Solutions, then ultimately expects that all self-service paid inclusion resellers will have standard offerings.

The deal between Inktomi and Network Solutions is also going to expose the paid inclusion system to a larger audience that ever before, because Network Solutions will be offering cobranded programs for portals to use while also letting its 65,000 affiliates receive fees for referrals to the sign-up form at the Network Solutions site itself.

Cobranded programs mean that portals that make use of Inktomi data, such as iWon or MSN Search, might offer paid inclusion into the Inktomi database from Add URL pages within their own sites, maintaining their own branding and sharing revenues with Network Solutions, which will administrate the submissions behind the scenes.

"That's kind of what we were bringing to the table, the ability to distribute this through the portal channels," said Mike Cornell, product manager of value added services and products at Network Solutions.

A longer, more detailed version of this article is
available to Search Engine Watch members.
Click here to learn more about becoming a member

Network Solutions: Inktomi Search/Submit
http://www.networksolutions.com/en_US/catalog/searchsubmit/

Information about paid inclusion via Network Solutions can be found here.

Inktomi Search/Submit Partners
http://www.inktomi.com/products/search/submit.html

Links to all of Inktomi's various partners offering self-serve paid inclusion can be found here.

Pay For Placement?
http://searchenginewatch.com/resources/paid-listings.html#Paid_Inclusion

Links to past articles about Inktomi paid inclusion can be found here.


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