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Top 10 Search Terms in 10 Categories, November 2007

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A look at what terms get the top searches on the Web in 10 categories. The data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending December 01, 2007 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.34 honda 1.91
paypal.com 1.45 toyota 1.76
mapquest.com 0.86 nissan 1.51
www.paypal.com 0.83 ford 1.38
people search 0.61 dodge 0.85
pay pal 0.57 chevrolet 0.83
experian 0.41 hyundai 0.76
paypal account 0.29 harley davidson 0.62
intelius 0.25 chevy 0.60
mapquest 0.24 suzuki 0.59
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 1.51 myspace 6.80
imdb 1.12 myspace.com 3.08
blockbuster 0.68 craigslist 2.18
movies 0.64 youtube 1.83
fandango 0.42 www.myspace.com 1.49
netflix.com 0.36 facebook 1.10
beowulf 0.29 you tube 0.64
hollywood video 0.25 my space 0.63
i am legend 0.24 youtube.com 0.38
cinemark 0.23 craigs list 0.33
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.50 curvelle 0.68
starbucks 0.94 lexapro 0.50
mcdonalds 0.71 lyrica 0.48
honey baked ham 0.57 viagra 0.42
betty crocker 0.53 chantix 0.42
dominos pizza 0.52 cymbalta 0.30
subway 0.52 cialis 0.29
kraft foods 0.48 hpv 0.26
candystand 0.44 effexor 0.24
harry and david 0.40 yaz 0.24
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
yahoo 360 0.56 cnn 1.86
zoey zane 0.51 fox news 1.56
perez hilton 0.41 msnbc 0.79
myspace 0.41 cnn.com 0.73
360 0.31 news 0.59
myspace surveys 0.28 bbc news 0.45
myspace.com 0.22 ksl.com 0.41
area codes 0.18 ksl 0.38
xanga 0.17 bbc 0.35
livejournal 0.16 abc news 0.33
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
black friday 1.83 hotels.com 0.40
black friday ads 0.94 disneyland 0.28
black friday sales 0.58 holiday inn 0.22
black friday 2007 0.52 disney world 0.20
consumer reports 0.25 hotels 0.20
blackfriday 0.23 motel 6 0.14
cyber monday 0.17 las vegas 0.14
black friday deals 0.16 best western 0.13
coupons 0.15 walt disney world 0.13
black friday ads 2007 0.14 days inn 0.13
Hitwise logo
View: Top 10 Search Terms by Category, Four Weeks Ending October 27, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


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