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Highlights from the SEW Blog: Feb. 26, 2007

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We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

  • Google Looks at Human Brain Algorithm
    Google is really pushing forward with its studies into Artificial Intelligence. So now we have to wonder if the Google future is going to be an "AI" world, or a "Terminator" world.
  • The 301 Redirect Headache
    Moving Web pages that have been indexed by search engines to a new URL via a 301 permanent redirect can cause a headache that must be planned for.
  • Google Groups Becoming a Gold Mine for SEO Information
    Google Groups recently relaunched with a new look and feel. One of the most popular groups in the search engine optimization community is the Webmaster Help group.

Search Advertising

Linking Issues

Analytics & ROI

  • Search Biz Lends A Hand
    In the analytics area, the big search and portal businesses are lending a hand to the display ad marketplace.

Vertical & Specialty Search

Social Media

SEM for Small Businesses

  • Skype's One-Two Punch
    Skype rolled out an updated version which allows users to search for local businesses and call them.

SEM Industry Issues

  • EFF Backs Google Trademark Advertising Methods
    Google's allowing of advertising on trademarked keywords has received the support of the civil rights group Electronic Frontier Foundation.
  • Veritas Pays $30 Million To Settle AOL Fraud Case
    The SEC will receive $30 million from Veritas to settle the AOL advertising fraud case. AOL paid $200 million in 2005 to settle its part of the case, which found both companies had inflated advertising sales numbers by as much as $20 million.

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.


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