Search Engine Forums Spotlight
Links to this week's topics from search engine forums across the web.
DMOZ - Locked In the Cellar With No Food or Water
"Boo Radley? Please. This kind of rant shows a horrible misunderstanding of where ODP is and where it is going. If you're looking for parallels, try Yahoo=Antonio Salieri to DMOZ's Mozart."
Where Does "Keyword Ownership" Fit?
High Rankings Forum
"Those programs are indeed totally bogus and should be dismissed as such without another thought given to them..."
Small Flash Content On My Homepage?
High Rankings Forum
"I have a small flash movie in the body of my homepage. Do you think this hurts my chance of getting ranked high in the search engines?"
HTML Includes vs. PHP Includes
"Is there a future advantage to using PHP includes that I am missing? Or, are there additional refinements that can be added with PHP that make the PHP includes advantageous? I guess the basic question is 'Why use PHP includes instead of HTML?'"
Word of Warning, Think Before You Use AdSense
"You outline an absolutely crucial point: That we do NOT put all of our eggs in the AdSense basket."
Best Practices Forums
"[In my opinion” it's beneficial for LookSmart. It clears the way for their acquisition, by MSN or whoever. LookSmart's annual revenues are in excess of $100M. That sets the $250K to the Class Members in some context."
Search Getting Boring? Not for Nutch Longer
"Hmm, I can't help feel that an Open Source search engine would just allow those so inclined and skilled, to go into the code, learn the exact ranking criteria and abuse it more accurately and quickly than is currently possible."
"When I look at a SERP [search engine result page” on MSN now, pretty much the ENTIRE window is ads. Sure, that was true before, but now it's full of even more ads. I wonder how this will impact the amount of people who use MSN. Will they mind all those ads? Will they even notice that they are ads? Will they go use another engine because MSN is so stuffed with ads?"
Search Engine Forums Spotlight courtesy Search Engine Guide.
SearchDay Week in Review
MSN Expands Overture Ads
SearchDay, Sept. 18, 2003
MSN Search has rolled out a new format for showing paid listings, a change it hopes will allow it to carry more sponsored results while still keeping its overall relevancy high.
VeriSign's New Site Finder Redirects Bad Domain Traffic
SearchDay, Sept. 17, 2003
VeriSign is now resolving requests for non-existent .COM and .NET domains to an error page that features a search engine that it operates called Site Finder, a move that's quickly raised controversy.
InfoSpace's New Mantra: Names, Numbers, Now
SearchDay, Sept. 16, 2003
InfoSpace has updated its website, offering a number of easy-to-use business and people lookup functions, with access to public records, email addresses and more.
LookSmart Class Action Lawsuit Settlement Proposed
SearchDay, Sept. 15, 2003
A proposed settlement to a 2002 class action lawsuit against LookSmart will compensate customers who were required to accept a new commercial listings agreement to maintain inclusion in LookSmart's directory.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!