SearchDay | Big Brands are Starting To Get It -- or Is Google Starting to Get Big Brands?

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Mark Jackson

Big Brands are Starting To Get It -- or is Google Starting to Get Big Brands? SEW EXPERTS: AU NATURAL These larger Web sites have all of the natural elements that search engines look for. All they have to do is build a Web site that is remotely search engine friendly and institute some basic best practices for SEO and they'd enjoy the benefits that it has taken smaller firms years to accomplish. With proper consultation, these large brands could begin to dominate the SERPs, if they could just learn to get out of their own way. » Full story » Print version

Aaron Shear	Accessibility Can Be Profitable SEW EXPERTS: BIG BIZ More than ever, it's so very important that a Web site be created for everyone, including those who are blind or disabled. Not only will you get more search engine traffic, you'll gain users that may be a valuable part of your revenue stream. » Full story » Print version
Ron Jones	Local Search 101, Part 2 SEW EXPERTS: SEM 101 If you want to be found in local search, keep an eye on the growing number of local search directories. You should also consider using social media to both get attention for your business, and to follow other local search practitioners for advice. » Full story » Print version
Erik Qualman	Social Media Madness -- The Sweet 16, Part 2 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the second four contenders in the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. » Full story » Print version

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