Today's Top Story:
Carrie Hill
| Marketing your SMB with Time & Elbow Grease, Part 1 SEW EXPERTS: LITTLE BIZ It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes. » Full story » Print version
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Search Engine Watch Experts Columns
News from the Search Engine Watch Blog
Google Testing SearchWiki For Adwords Posted by Feb 16, 2009 Search Engine Roundtable and Webmaster World have started a discussion of Google's testing of a SearchWiki for Adwords. The addition would give users the ability to push certain paid ads down similar to what they are offering for organic search results. The screen shot was grabbed by a Webmaster World user ... » Continue reading
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Aussies Show Facebook Can Become Dangerous Kangaroo Court Posted by Feb 16, 2009 Following the devastating bush fires in Victoria, Australia, an alleged arsonist has come under fire from Facebook users that have threatened even lynching. The legal system will prosecute him but the kangaroo court being held on Facebook could have its own legal problems, according to ABC News. "The creators of internet ... » Continue reading
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Yahoo! Gives Update on Home Page Testing Posted by Feb 16, 2009 Yahoo! says they're at the end of the first stage of testing their home page. As a result, they're making 25 additional apps available for the "My Apps" section. Included are apps for Forbes.com and Wired.com. In the works are ways to more easily access email and instant messaging. Also, the ... » Continue reading
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adCenter Offers Limited Release of Desktop Application Posted by Feb 16, 2009 Microsoft launched an adCenter desktop application last June, but only to a closed beta. Now, the tool is opening up to a larger number of advertisers. U.S. and Canadian advertisers with 100,000 keywords or less in their combined adCenter campaigns are now eligible to use the tool. Advertisers in the U.K. ... » Continue reading
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Google Launches 'Conversion Room' Blog Posted by Feb 16, 2009 Google has launched a new blog that is dedicated to improving conversions. Dubbed the "Conversion Room," the new blog is run by European Googlers. In addition to providing tips that are useful to a global audience, the Conversion Room will highlight events taking place in Europe. So far, the blog offers ... » Continue reading
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Microsoft Unveils Mobile App Marketplace, My Phone, Windows Mobile 6.5 Posted by Feb 16, 2009 When covering search news, the lines are increasingly getting a bit blurred. Google, the search mammoth, does much more than "just" search. Yahoo's best performing properties are its portal pages. Microsoft started out in software. Google launched a mobile platform Android, which competes with Microsoft competitor Apple, who of course has ... » Continue reading
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Search Engine Watch Forum Discussions
Adwords Drop. Is anyone else seeing this? Feb 14, 2009 Wow. Over the past few days I've seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It's nice that I can now get great Ad ranking for less, but what's the bigger picture? Has a downturn in Adwords advertising begun? » Join the discussion
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Impressions question Feb 16, 2009 Curious question: When someone does a search and they click an organic or paid listing and then hit the back button and proceed to click another listing, does it count as a new impression? In other words, can someone do a single search and manage to create more than one impression? » Join the discussion
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Adwords Serving Problems - Ongoing!!!! Feb 15, 2009 As you know, I monitor Adsense to see how my Adwords ads are being served on the Content Network. Yesterday Google had major issues with Adsense, but said it related to reporting only and not serving. I monitor several (Blogger) blogs and I've been seeing ad serving problems. The ads ... » Join the discussion
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