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SearchDay | Marketing your SMB with Time & Elbow Grease

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Today's Top Story:

SEW Expert - Carrie Hill Carrie
Hill


Marketing your SMB with Time & Elbow Grease, Part 1
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark
Jackson


Ignorance: The Trouble with People Who Claim SEO is Snake Oil
More SEW EXPERTS: AU NATURAL SEW EXPERTS: AU NATURAL
URL structure makes a difference in SEO, but it's just one of many things! Ignorant columnists making false claims about topics they don't understand are bogus! From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional.
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SEW Expert - Ron Jones Ron
Jones


Social Media Marketing (SMO) 101, Part 1
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant.
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SEW Expert - William Flaiz William
Flaiz


The Best of Outsourced: 10 Greatest Hits
More SEW EXPERTS: OUTSOURCED SEW EXPERTS: OUTSOURCED
William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.
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News from the Search Engine Watch Blog

Google Testing SearchWiki For Adwords
Posted by Feb 16, 2009

Search Engine Roundtable and Webmaster World have started a discussion of Google's testing of a SearchWiki for Adwords. The addition would give users the ability to push certain paid ads down similar to what they are offering for organic search results. The screen shot was grabbed by a Webmaster World user ...
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Aussies Show Facebook Can Become Dangerous Kangaroo Court
Posted by Feb 16, 2009

Following the devastating bush fires in Victoria, Australia, an alleged arsonist has come under fire from Facebook users that have threatened even lynching. The legal system will prosecute him but the kangaroo court being held on Facebook could have its own legal problems, according to ABC News. "The creators of internet ...
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Yahoo! Gives Update on Home Page Testing
Posted by Feb 16, 2009

Yahoo! says they're at the end of the first stage of testing their home page. As a result, they're making 25 additional apps available for the "My Apps" section. Included are apps for Forbes.com and Wired.com. In the works are ways to more easily access email and instant messaging. Also, the ...
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adCenter Offers Limited Release of Desktop Application
Posted by Feb 16, 2009

Microsoft launched an adCenter desktop application last June, but only to a closed beta. Now, the tool is opening up to a larger number of advertisers. U.S. and Canadian advertisers with 100,000 keywords or less in their combined adCenter campaigns are now eligible to use the tool. Advertisers in the U.K. ...
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Google Launches 'Conversion Room' Blog
Posted by Feb 16, 2009

Google has launched a new blog that is dedicated to improving conversions. Dubbed the "Conversion Room," the new blog is run by European Googlers. In addition to providing tips that are useful to a global audience, the Conversion Room will highlight events taking place in Europe. So far, the blog offers ...
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Microsoft Unveils Mobile App Marketplace, My Phone, Windows Mobile 6.5
Posted by Feb 16, 2009

When covering search news, the lines are increasingly getting a bit blurred. Google, the search mammoth, does much more than "just" search. Yahoo's best performing properties are its portal pages. Microsoft started out in software. Google launched a mobile platform Android, which competes with Microsoft competitor Apple, who of course has ...
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Search Engine Watch Forum Discussions

Adwords Drop. Is anyone else seeing this? Feb 14, 2009
Wow. Over the past few days I've seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It's nice that I can now get great Ad ranking for less, but what's the bigger picture? Has a downturn in Adwords advertising begun?
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Impressions question Feb 16, 2009
Curious question: When someone does a search and they click an organic or paid listing and then hit the back button and proceed to click another listing, does it count as a new impression? In other words, can someone do a single search and manage to create more than one impression?
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Adwords Serving Problems - Ongoing!!!! Feb 15, 2009
As you know, I monitor Adsense to see how my Adwords ads are being served on the Content Network. Yesterday Google had major issues with Adsense, but said it related to reporting only and not serving. I monitor several (Blogger) blogs and I've been seeing ad serving problems. The ads ...
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The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

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