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German Search Engine Resources

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To prepare for the Search Engine Strategies show in Munich next month, I've been talking with a number of German search engine marketing experts. From these conversations have come a number of resources that should be useful to anyone who is a German speaker or interested in German search engines.

Die Suchmaschinen-Site
Run by Klaus Schallhorn, this is Search Engine Watch in German -- not just about German search engines but information about search engines generally, written in German. News, tools, a keyword research database and more can be found here.

Stefan Fischerldnder's site Search Engine Tricks focuses on offering advice about search engine optimization. In addition to articles and news, the site has a keyword research tool and forums.

Die Suchfibel
Offers advice and information about search engines for searchers and webmasters.

German Multimedia Association: Search Engine Project Group
This organization recently started a "Search Engine Project Group" this year that has been working to develop ethics, improve relations with clients and raise the stature of search engine marketing in general. Search engines, search engine optimization companies and internet agencies are all involved.

Link Popularitdts berpr|fung
Measure your link popularity via a German language interface.

@-web - Suchmaschinen aktuell
Provides in-depth coverage about search engines around the world and in Germany, as well as a forum and information on search engine optimization, written in German.

Stiftung Warentest
This major German product testing organization compared the performance of search engines in September 2001.

Suchmaschinen verstehen
An introduction to search engines and searching, written in German. Provides a directory of German catalogs, search engines, meta search engines and special interest search engines.
General technology news site said to have very good in-depth coverage of search engines.
Meta search engine that also lists many subject-specific search engines, to help you scan the "Invisible Web."

Das Suchlexikon
Searchable catalog with thousands of German-specific and international search engines.

Search Engine Strategies Hamburg
Learn more about the conference on search engine marketing issues, held June 23-24, 2008 in Hamburg, Germany.

The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

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