Wild About WAP
From The Search Engine Report
March 3, 2000
There's been an explosion of interest in WAP, or Wireless Application Protocol, which allows you to create web pages that can be viewed on wireless devices like cell phones or within handheld computers like the Palm (that new color version is beckoning to me!). Along with this, a number of WAP search engines have arrived upon the scenes.
Why use a WAP search engine? First, using an ordinary search engine through a wireless device may not be possible or inconvenient. WAP search engines should be designed for low-bandwidth and small screen viewing. More importantly, an ordinary search engine is going to direct you to normal web pages, which again aren't designed for handheld devices. A WAP search engine will direct you to WAP pages, all which are specifically meant for your device. I may take a closer look at WAP search engines in the future, but in the meantime, you can find a list via the first URL below. And I'll let you know when the Search Engine Report can be viewed in WAP format, probably in about a month or so.
A new category I've created within Search Links that lists other WAP search engines.
FAST WAP Search
Just launched, it should provide comprehensive coverage of WAP content.
Companies fight over wireless users
News.com, Feb. 18, 2000
The portal wars are moving over to wireless.
Setting Net on its ear
Boston Globe, Feb. 14, 2000
A look at what we want via wireless, and how voice recognition may help.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!