Having Trouble Believing In Crosslinking Penalties
Search Engine Watch Forums
"I find it hard to believe that the engines would neg me because I have a bunch of sites that reflect my hobbies and interests, and I crosslink between them."
Poor Performance Key Phrases
High Rankings Forum
"Which ones convert more? If you get a low CTR (click through rate), but the ones that do click actually buy, I'd keep them. That's a very good thing- the ad is only sending qualified traffic. Conversely, if you have great CTR's but low sales for some ads, turn 'em off! They are burning up your budget and not converting. Click throughs are not the goal- it's traffic that buys. Start with conversion rates and work back from there."
"I find that the best directories out there are the local search ones and highly-specialised niche directories. Their value does not depend on potentially ephemeral factors such as page rank, and it is possible to monetize such a directory over the longer term."
Local Search is just Hype
"...many of those SME's [Small to Medium-Sized Enterprises” have a much larger budget than you would expect. The budget will reflect your efforts in promoting the value to the consumer. Here's the big kicker, the market is still in its infancy stages and anyone with basic search engine marketing skills can secure a nice little niche servicing those local SMEs."
20 Guidelines To Create Successful Landing Pages
Search Engine Watch Forums
"In this post I would like to point out the importance of 'landing pages', that I consider as those pages where users get to after having clicked on a link from a search engine, a promotional email that you have sent, an advertising campaign or from any other means you are using in order to promote a product or a service."
Google as Web King, For Now...
"Has MS [Microsoft” considered building a WebOS? No news there so far. If they do, then we are talking serious competition to Google in a few years."
Robots.txt Issue With Duplicate Content
"Despite the fact that the engines don't appear in the least bit worried about it, I'd like to stop them indexing dupe content on my site. ... How could I stop them indexing the trackback page without resorting to using anything other than robots.txt?"
"I think that you're all missing the point as far as 'blindness' is concerned and are assessing it by your own perceptions - not by the perceptions of those who see your ads in the environment they do."
Search Engine Forums Spotlight courtesy Search Engine Guide.
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