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The Search Engine Report - Number 96

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In This Issue

+ Search Engine Strategies Comes To Chicago
+ Search Engine Watch Articles
+ From The Search Engine Watch Blog
+ About The Newsletter

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Search Engine Strategies Comes To Chicago

Search Engine Strategies arrives in Chicago from December 13-16. The show features nearly 60 session focusing on all aspects of search engine marketing plus features an extensive expo hall. A full agenda and detailed information can be found at the conference web site.

Dates for other events around the world next year have also been. Those dates and basic information can be found on the Search Engine Strategies site.

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Search Engine Watch Articles
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Here's a recap of major articles, blog postings and some interesting forum discussions from Search Engine Watch since the last newsletter:

Local Search: Missing Pieces Falling into Place
SearchDay, Nov. 2, 2004

Some pundits claim that the paid search market has peaked, but new research tells a different story, suggesting that local search is emerging as an important and powerful driver for the paid search market.

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The Sophisticated Search Marketer
Search Engine Watch, Nov. 2, 2004

A new report from JupiterResearch finds that many search marketers have yet to become "sophisticates" in how they conduct search marketing campaigns and highlights interesting differences between them and their "unsophisticate" brethren. A review exclusive to Search Engine Watch members. Learn more about becoming a member here.

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Impressions of Search Engine Strategies Stockholm
SearchDay, Nov. 1, 2004

Last week, Search Engine Strategies made its debut in Sweden, drawing attendees from all over Scandinavia, Europe and even Africa and India. Chris Sherman shares an overview of the event. See also our forum thread: Live From SES Sweden Oct. 27 - 28

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Search Engine Forums Spotlight
SearchDay, Oct. 29, 2004

Links to this week's topics from search engine forums across the web: Live From SES Sweden - AdSense verses Affiliate Programs - Google Is Now Indexing Pop-ups - Redirects, Frames And Cloaking - Do You Avoid Content Targeted Listings? - Image Ads On Google Adwords - The Right way to Count Links?

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Web Feeds, Blogs & Search Engines
SearchDay, Oct. 28, 2004

Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel?

The longer version of the story for Search Engine Watch members offers additional tips and strategies for using blogs as part of a search marketing campaign. Learn more about becoming a member here.

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Yahoo Adds Local, Web and Image Search To Mobile Lineup
Search Engine Watch Blog, Oct. 27, 2004

Yahoo has added local search, web search, and image search to their already large set of mobile services (news alerts, games, IM, etc.) delivered to your wireless web browser. More via this blog post.

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Search Online, Buy Offline: How to Tell?
SearchDay, Oct. 27, 2004

Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases?

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Google Acquires Satellite Image Software Firm
Search Engine Watch Blog, Oct. 27, 2004

Google has acquired Keyhole, a company the provides software to view satellite images and virtually "fly" across the world. More on Keyhole, the acquisition, similar services and other observations via this blog post.

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Search Engine Marketing For Travel-Related Sites
SearchDay, Oct. 26 2004

Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning. What's the most effective approach to search marketing in this cutthroat environment?

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Is This the New Look of MSN Search?
Search Engine Watch Blog, Oct. 26, 2004

Earlier this month, the UK version of MSN's search preview showed some interesting relevancy sliders that quickly disappeared. Via the MSN page caching server, Gary Price was able to capture some screen shots of these. More about them and other features likely to come in this blog post.

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A New Mobile Phone Search Service
SearchDay, Oct. 25, 2004

UpSnap turns your cell phone in to a search tool, offering free directory assistance lookups using SMS text messaging.

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SMA-EU Forming For European Search Marketers
Search Engine Watch Blog, Oct. 25, 2004

Only days after the SMA-UK search marketing group was launched, a new SMA-EU organization has been founded that's intended to encompass all of Europe. More via this blog post.

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The Many Faces of Google
Search Engine Watch Forums, Oct. 25, 2004

Google has many divisions and varieties of its domain. Members discuss how you may be receiving traffic from this search engine even not knowing that it was also Google.

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Google More Profitable - But Why?
SearchDay, Oct. 23, 2004

Google's stock price has been hitting new heights, with some financial analysts speculating it will reach $200 per share. Why the excitement? Google had a great third quarter. Revenues doubled compared to the same time period in 2003 -- a 105 percent increase, to be exact. But no one seems to be acknowledging that Google also had a great second quarter. Google's revenues in the second quarter of this year rose 125 percent compared to the same time in 2003. More on this and other thoughts on the financial release, via this blog post.

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Temporal Link Analysis
Search Engine Watch Forums, Oct. 23, 2004

How could temporal link analysis -- monitoring and leveraging the age of links -- impact the context of business intelligence and search engine marketing strategies.

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Search Engine Forums Spotlight
SearchDay, Oct. 22, 2004

Links to this week's topics from search engine forums across the web: Google Is Doomed Long Term - Search Engine Friendly E-Commerce Design From Ground Up - Why Does Google Still Value 'Bought Links' - SEO for Google Using CSS - Cloaking 101 - Questions and Answers - No Joy With Listings in Yahoo

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New AdWords Classifications Coming
Search Engine Watch Forums, Oct. 22, 2004

Sometime in November, Google is to revamping the classification of keyword status. Strong, Moderate, At Risk and Disabled will go, to be replaced by Active, Disabled and In Trial. The last option is meant to help in quick disabling of terms.

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Retaining Traffic after a Web Site Redesign
SearchDay, Oct. 21, 2004

Your site gets great traffic from search engines, and yet it needs a new design. How can you freshen up a site without risking a decline in rankings and a loss of traffic from search engines?

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Yahoo Announces Size Increase to Image Database
Search Engine Watch Blog, Oct. 21, 2004

The Yahoo Image Search database now includes an index of more than 1 billion images. More via this blog entry.

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Search Memories
SearchDay, Oct. 20, 2004

Veterans of AltaVista, Excite and Infoseek reminisce about the early days of web search, and opine about Google, then and now.

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Search Marketing Off the Beaten Track
SearchDay, Oct. 19, 2004

Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites.

The longer version of the story for Search Engine Watch members offers tips on finding relevant vertical sites and specific vertical advertising tactics. Learn more about becoming a member here.

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A Conversation with Matthew Koll
SearchDay, Oct. 18, 2004

Gary Price checks in with web search pioneer Matthew Koll, who shares his thoughts on the current and future state of the industry.

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More Google Desktop Privacy Worries & A Microsofty's Fear
Search Engine Watch Blog, Oct. 17, 2004

Google Desktop security issues as they apply to secure pages, such as those you view to do online banking or transactions, the issue of whether people are aware of exposing their private interests via search (ANY type of search), and someone who apparently works for Microsoft worrying that he's getting so tied to Google that "Google is kicking our butt."

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More On Google & Other Desktop Search Stuff
Search Engine Watch Blog, Oct. 15, 2004

More assorted reports and comments on Google's new desktop search tool and other similar tools. They cover: a workaround for getting Firefox data tracked by GDS (the acronym that I see in growing use for Google Desktop Search), one blogger's fear GDS has made his computer unstable, AOL confirming it has its own product coming, a recap of products from Google rivals and existing desktop tools, reports of more than a C drive being indexed and revisiting desktop search privacy issues, such as the program may expose data to multiple users of the same computer and how on occasion, searches with "desktop" intent might be exposed to Google.

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Search Engine Forums Spotlight
SearchDay, Oct. 15, 2004

Links to this week's topics from search engine forums across the web: Filthy Linking Rich - Google Releases Desktop Search - Exit Page Statistics Query - 'Industrial Strength White Hat' Cloaking Questions - Content for Adwords - RSS Feeds as a Search Engine Marketing Tool

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Cloaking 101 - Questions and Answers
Search Engine Watch Forums, Oct. 15, 2004

Q&A on the often controversial issue of cloaking. Some previous good threads and debate on this topic include The Great Doorway Debate, How Do I Spot Cloaked Sites?. You might also look over an article I did last year, Ending The Debate Over Cloaking.

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Google Desktop Search Launched
SearchDay, Oct. 14, 2004

Google released a new Google Desktop Search tool today that allows people to scan their computers for information in the same way they use Google to search the web. Its ease of use, plus how it enhances the Google search experience, make it a compelling product to use.

The longer version of the story for Search Engine Watch members rounds-up current players in the desktop search battlefield and examines the advantages Google's tool has against them, how relevancy and dates are determined, how the Google Desktop Cache works to make an independent mirror of all your data, issues with needing to delete both data and cached copies, how AIM data is indexed, if other IM/email clients will be supported, Firefox issues, the lack of ads, if they will come and some details of the project development and its unusual code name.

See also Google Desktop Search Becomes Reality from our SEW Blog for a round-up of first day stories, reviews and reaction to the launch of GDS.

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A Closer Look At Privacy & Desktop Search
SearchDay, Oct. 14, 2004

A new era of desktop search is being ushered in. With it comes some new issues about search privacy. If you've protected your data the way you always should, no problem. If not -- it's time you did.

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Search Marketing 2004: What's Right, What's Wrong
SearchDay, Oct. 13, 2004 - Danny Sullivan's wide-ranging keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines themselves, reports Andrew Goodman.

In the longer version of the story for Search Engine Watch members, Andrew Goodman offers his own insights and analysis of industry trends, describing the increasing competition between traditional search engine optimization firms and advertising agencies and providing context for the undercurrents of change currently rocking the industry.

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Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?
Search Engine Watch Blog, Oct. 13, 2004

Should the US Federal Trade Commission be doing more to prevent clickfraud? Should the search engines? Is a report that up to 50 percent of paid clicks are fraudulent true? Will there be a class action lawsuit against search engines? These issues are explored.

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Connecting with Customers through Search Market Research
SearchDay, Oct. 12, 2004

Want to learn to improve your customers' experience, pinpoint buyers' exact interests and reach prospects at every phase of the buying cycle? Look to your search logs to mine this crucial market research data.

The longer version of the story for Search Engine Watch members goes into more detail about the process of search market research, presenting the findings of case studies and providing specific, actionable tips and tools for effective data mining and other forms of customer research.

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An Introduction to Exalead
Search Engine Watch Blog, Oct. 12, 2004

Exalead is a new search engine that offers many advanced features, several unavailable from other major engines, and is worth a look.

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Block Analysis 101
Search Engine Watch Forums, Oct. 12, 2004

Looks at the concept of search engines breaking up a page into "blocks," to better understand which particular content or links within that content should be given greater or less weight.

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Problems With Searching By Date
Search Engine Watch Blog, Oct. 12, 2004

The FirstMonday article Internet time and the reliability of search engines examines how search engines are undependable for social science research, since page dates are unreliable. In this blog post, a longer look at the issue of dates when it comes to searching.

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Client Parameter Makes Google Report Fewer Matches
Search Engine Watch Blog, Oct. 11, 2004

Using the Firefox Browser? Search for "the" using the built in search box that taps into Google, and you'll get about half the results than if you searched Google from its home page. The order of the top results will be the same, but the overall count is dramatically different. A look at why this happens and workarounds.

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Namebombing: Linking To Influence Results For A Name
Search Engine Watch Forums, Oct. 11, 2004

Members discuss legal and ethical issues surrounding "namebombing" a practice similar to link and Google bombs, trying to control what comes up for a search on the name of a specific person.

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Search Engine Marketing 101
Search Engine Watch Forums, Oct. 10, 2004

One of our most energetic forum moderators Nacho Hernandez leads off this discussion with a helpful list of resources for those getting started with search engine marketing. Comments and further contributions follow.

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Search Engine Forums Spotlight
SearchDay, Oct. 8, 2004

Links to this week's topics from search engine forums across the web: Link Building With Affiliate Programs -- Does it Work? - Yahoo Launches Personal Search - Google To Snap? - Moving to a New Host - Any Issues With SEO? - Extending Your Search Marketing Campaign to Europe - New Overture Features - Raid of the Googlebots

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Where's The Privacy Freak Out Over Search Personalization?
Search Engine Watch Blog, Oct. 8, 2004

Why haven't privacy advocates freaked out loudly and in large numbers about a9 and its personal search features, ask writer Alan Chapell? Only a few months ago, privacy concerns over Google's Gmail made headlines. Amazon's reputation of trust is part of it, but there's more involved, as well.

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Filthy Linking Rich
Search Engine Watch Forums, Oct. 8, 2004

Do the rich get richer, when it comes to those who already have links? A look at the issue and how it may impact search results.

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Contextual Ads: Vital to a Search Marketing Campaign?
SearchDay, Oct. 7, 2004

Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs.

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Some Google Print Follow-Ups
Search Engine Watch Blog, Oct. 7, 2004

A look at how existing electronic copies of books won't be included in Google Print, including no comment from Google on rumored plans of Project Ocean to digitize the Stanford Library. Also an update on progress with Amazon's Search Inside The Book, more tips on searching the full text of books outside of Google and Amazon and examples of how Google Print results now appear in OneBox display.

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Want to receive new Search Engine Watch articles every day? Sign-up for SearchDay, the free daily newsletter from Search Engine Watch. Also keep up with news and discussion via our Search Engine Watch Forums.

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From The SEW Blog
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Google-BellSouth Partnership -- Not Quite Revolutionary
By Danny Sullivan, Nov. 2, 2004
http://blog.searchenginewatch.com/blog/041102-633a

AdAge examines the new Google-BellSouth deal to explain why the two partnered: Why the Google-BellSouth Yellow Pages Deal Happened. Frankly, there's nothing that revealing in it. The cards have been on the tables for over a year that the two groups -- search engines and yellow pages -- would need to partner. The key question is whether those yellow pages, in partnering with the search engines, will be able to keep the advertisers with them directly over the long term. More on this and other observations, such as perhaps print yellow pages from Google and Yahoo, in this blog entry.

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Desktop Search & The Search Marketer
By Danny Sullivan, Nov. 2, 2004
http://blog.searchenginewatch.com/blog/041102-631a

Fredrick Marckini weighs in on how desktop search may impact search marketing: Google's Desktop Search Could Change SEM Forever, from ClickZ. More on this in the blog post.

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AOL: Personal Search Will Come
By Danny Sullivan, Nov. 2, 2004
http://blog.searchenginewatch.com/blog/041102-630a

AOL has said before it plans to do things in terms of personalizing the search experience. This article from IDG has them saying it again: AOL eyes personal search. No specifics on particular products or release data -- just that personal moves will happen at some point in the future.

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Most Search Marketers Unsophisticated
By Danny Sullivan, Nov. 2, 2004
http://blog.searchenginewatch.com/blog/041102-629a

A report from JupiterResearch that finds search marketers still have a lot of maturing to do. MediaPost provides a write-up here: Report: Three out of Four Search Marketers 'Unsophisticated'. I've done my own write-up of the report for our Search Engine Watch members, highlighting some other interesting details and differences, between the two groups. You'll find that here: The Sophisticated Search Marketer.

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Semel: Yahoo Working on Desktop Search
By Gary Price, Nov. 2, 2004
http://blog.searchenginewatch.com/blog/041102-627a

While speaking at an investment conference on Monday, Yahoo's CEO Terry Semel said his company is building a desktop search tool. Semel also told the audience that he plans to stay at Yahoo. Recently, there was some speculation in the press that he might be a contender for the CEO position at Disney.

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FindWhat Will Drop Gambling Ads
By Gary Price, Nov. 2, 2004
http://blog.searchenginewatch.com/blog/041102-626a

A Clickz article reports that FindWhat will soon stop showing gambling ads for IP addresses that they determine come from the United States or where a location cannot be determined. The announcement was made yesterday during FindWhat's Q3 financial results conference call. You can listen to the complete call here.

For more on gambling ads and search advertising see Danny's, Lawsuit Filed Over Search & Gambling Ads and Yahoo Bans Online Casino Ads; Google's Ban Has Holes. Want to comment or discuss? Visit the Gambling Ads On Search Sites thread in the SEW Forums.

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New Look and Services at Findory
By Gary Price, Nov. 1, 2004
http://blog.searchenginewatch.com/blog/041101-625a

Personalized news tool Findory is online with a new look and several new services. You can learn more from Findory's CEO Greg Linden via a post on his Geeking with Greg weblog. If you're interested in learning more about Findory, here's a recent interview that I did with Greg.

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Who2 Offers Mobile Search Option
By Gary Price, Nov. 1, 2004
http://blog.searchenginewatch.com/blog/041101-624a

Yes, another mobile search tool to tell you about. This one is designed for those of you with mobile access to email. More via this blog entry.

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Microsoft Prepares Massive Marketing Campaign for New Search Engine
By Gary Price, Nov. 1, 2004
http://blog.searchenginewatch.com/blog/041101-623a

It looks like the official release of MSN's new search engine is coming very soon (pre-Christmas) as the company prepares for a massive on and offline marketing campaign, "one of its biggest ever." More in this NewMediaZero story.

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Another Google Bug Reported
By Gary Price, Nov. 1, 2004
http://blog.searchenginewatch.com/blog/041101-622a

Reports of bugs in Google's services seem to be appearing on a daily basis. The good news is that the company has been quick to repair them. The latest one, a cross site scripting issue with googlesyndication.com, was reported as on the Netcraft site earlier today. It was discovered by the same person who found a flaw with Google Desktop Search last week.

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Microsoft Help Promotes Google Web Search
By Danny Sullivan, Nov. 1, 2004
http://blog.searchenginewatch.com/blog/041101-620a

Google helps promote Windows XP from InfoWorld is about how Microsoft's Partner Pack For Windows is promoting the Google Deskbar. More on this story of coopetition in the middle of a heated search war via this blog post.

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Using Paid Listings To Help Sell Free/Organic
By Danny Sullivan, Nov. 1, 2004
http://blog.searchenginewatch.com/blog/041101-618a

Want to get clients or your bosses to put more money into work to improve "organic" or "free" listings? Tapping into your data about paid listing perfomance may be key. Tips on this from Kevin Lee in How Paid SEM Helps Organic Search Optimization from ClickZ.

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Search Ads Used By More Than "New Breed" Advertisers
By Danny Sullivan, Nov. 1, 2004
http://blog.searchenginewatch.com/blog/041101-616a

According to Dan Gillmor of the San Jose Mercury News, Google and other search companies are tapping into a new breed of advertiser and don't yet covet the dollars General Motors and other large companies spend on television ads. Not so. Not at all. Not by a long shot. More about this via the blog entry.

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A9 Toolbar Now Available for Firefox
By Gary Price, Nov. 1, 2004
http://blog.searchenginewatch.com/blog/041101-613a

I just noticed that Amazon's A9 has released a version of their toolbar for Firefox. Until now, the toolbar was only available for IE.

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Google Desktop for the Mac? Plus PR Blogging & Guru Speaks
By Gary Price, Oct. 31, 2004
http://blog.searchenginewatch.com/blog/041031-608a

Reuters reports Google Desktop for the Mac is in the works: Google Will Offer Desktop Search for the Mac. But BoingBoing that says Reuters got the story wrong. Meanwhile, Google's Director of Corporate PR, David Krane, is blogging. And from the San Jose Mercury News, Google guru shares words of wisdom: "Ram Shriram, one of Google's earliest gurus, held court Thursday evening before a crowd of a couple hundred people.

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Froogle Automates Merchant Ads, Gains Merchant Ratings
By Gary Price, Oct. 29, 2004
http://blog.searchenginewatch.com/blog/041029-606a

Froogle has opened up its ad automator tool to Froogle merchants. It converts the merchants product feeds into AdWords ads. Froogle also now offers an option to compare prices for the same product across merchants. The service also now shows merchant ratings gathered from third-party sites like BizRate, Shopping.com and PriceGrabber.com. For more, see Google Widens Test to Froogle Merchants from ClickZ.

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Campaign Contributions and Search Companies
By Gary Price, Oct. 28, 2004
http://blog.searchenginewatch.com/blog/041028-604a

Lots of stories and posts about Fundrace, a tool to see if your neighbor donated to a political candidate in this election cycle. Fundrace uses data from the Federal Election Commission. MANY other search tools provide access to this public data and sometimes you'll find interfaces that offer different access points. More about these via this blog post.

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The Universal Information Client
By Gary Price, Oct. 27, 2004
http://blog.searchenginewatch.com/blog/041027-599a

Learn About Haystack: The Universal Information Client explains how research at MIT may transform the way people seek information on their computers. You can find the Haystack overview here. Screenshots here. Download (semantic web browser, an early release) here.

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Just Ask: The Feedster Support Blog is Now Online
By Gary Price, Oct. 27, 2004
http://blog.searchenginewatch.com/blog/041027-598a

Feedster has just launched a support blog that's dedicated to answering questions about Feedster.

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Google's Own Cheat Sheet
By Gary Price, Oct. 27, 2004
http://blog.searchenginewatch.com/blog/041027-595a

Google's own blog posted about a Google Cheat Sheet loaded down with advanced syntax to make your Google searches more precise. Most of what's here will already be known by Google "power" searchers but it's still good to have it all in one place and will make a good web search training tool. I picked up a two piecse of Google syntax I didn't know about. More on that, and some other cheat sheets, via this blog post.

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Searcher Habits
By Gary Price, Oct. 26, 2004
http://blog.searchenginewatch.com/blog/041026-594a

An interesting AP story: Experts: Web searches for sex declining, e-commerce increasing that reports on some research findings published in a new book titled, Web Search: Public Searching of the Web by noted information scientists, Dr. Amanda Spink (University of Pittsburgh) and Dr. Bernard J. Jansen (Penn. State University). By the way, their web sites link to plenty of interesting material. More thoughts on the findings via this blog post.

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Don't Call it a Browser, Call It a Navigator (& Other Google News)
By Gary Price, Oct. 26, 2004
http://blog.searchenginewatch.com/blog/041026-590a

Searchblog has an excellent review of the latest Google Browser (GBrowser) talk from Slashdot and Mozillanews.org. On Sunday, we posted a quote from Google CEO Eric Schmidt saying that his company is NOT developing a browser. I believe Dr. Schmidt. More via this blog entry.

Also, Netcraft reports that Salvatore Aranzulla, an Italian journalist, has found another flaw with the Google Desktop. And a ZDNet UK article: Hackers use Google to defeat anti-spam measures let's us know that a phishing scam that utilizes Google redirects.

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Fagan's "Switch Bookmarklets"
By Gary Price, Oct. 25, 2004
http://blog.searchenginewatch.com/blog/041025-584a

Switch Bookmarklets allow you to, "quickly switch from search results from one tool to those from another." Switch Bookmarklets are available for many general and specialized search engines. For example, run a search on Google and by simply clicking the bookmarklet check the results for the same query at Teoma. Run a search at Daypop and quickly review the results at Technorati. Hundreds of combinations are possible.

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Yahoo and Adobe Announce a Partnership
By Gary Price, Oct. 25, 2004
http://blog.searchenginewatch.com/blog/041025-582a

YahooBat? AcroHoo? Excuse me? A deal that gives Yahoo a new and very large distribution channel for their toolbar and will later see Yahoo search embedded in the Acrobat Reader will be announced today. More via this blog post and from this AP article.

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Google: A Behind-the-Scenes Look (and other Lectures)
By Gary Price, Oct. 23, 2004
http://blog.searchenginewatch.com/blog/041023-580a

Jeff Dean from Google presented Google: A Behind-the-scenes Look at the University of Washington in Seattle. Greg Linden's review of the presentation is also online. Via this blog post, links to some other Google presentations that may be of interest.

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Background On New SMA-UK Group
By Danny Sullivan, Oct. 23, 2004
http://blog.searchenginewatch.com/blog/041023-578a

Chris blogged earlier about the new Search Marketing Association UK group. Now ClickZ has a good article about the SMA-UK and why it formed: UK Search Marketers Form SEMPO Alternative. Meanwhile, discussion of the group is over in our forums: New trade association for search marketers.

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Keep Your SEM Firm In The Loop!
By Danny Sullivan, Oct. 23, 2004
http://blog.searchenginewatch.com/blog/041023-577a

Been working with an SEM firm? Be sure to stay in touch with them before changing your site. They can ensure you don't make mistakes that in advertently sabotage your search marketing efforts. More on this from Fredrick Marckini in When Client/SEM Communications Break Down.

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Search Meets TV
By Danny Sullivan, Oct. 23, 2004
http://blog.searchenginewatch.com/blog/041023-576a

Will search and TV blend? A look at such speculation and some reality, via this blog entry.

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Search Through US Presidential Debate Transcripts
By Danny Sullivan, Oct. 23, 2004
http://blog.searchenginewatch.com/blog/041023-575a

Want to search the transcripts of the US presidential and vice presidential debates? A new service from askSam makes it possible.

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Blabble Launches Blog Engine
By Gary Price, Oct. 22, 2004
http://blog.searchenginewatch.com/blog/041022-569a

Blabble, a company that offers intelligence mined from weblogs (a fee-based service), has just released a free blog search engine. The results are very basic and not all that wonderful at the moment (especially compared with other blog engines) but Blabble's founder Matt Rice says that the free service will soon include aggregations/thoughts/sentences mined from the content. We will be watching. You can learn more about what Blabble is up to in this Internet Retailer article from August.

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Nestorov's Mobissimo
By Gary Price, Oct. 22, 2004
http://blog.searchenginewatch.com/blog/041022-568a

We've blogged about travel search sites and tools like Mobissimo, Kayak, Yahoo FareChase, and SideStep in the past. In the new Business Week article: This Travel Search Site Could Go Far, Ben Elgin provides an overivew of the company and its founder, Svetlozar Nestorov.

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Does Google Plan to "Steal" Microsoft Engineers?
By Gary Price, Oct. 22, 2004
http://blog.searchenginewatch.com/blog/041022-567a

Google already has a sales office in Seattle but this Seattle Times business brief let's us know that the company is opening another office in suburban Kirkland.

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Yahoo Acquires Stata Labs
By Chris Sherman, Oct. 21, 2004
http://blog.searchenginewatch.com/blog/041021-565a

Yahoo has purchased another email startup, Stata Labs. The acquisition follows Yahoo's July purchase of Oddpost, a provider of web based email. Stata Labs' Bloomba product, by contrast, is a desktop email client built around search from the ground-up. Raymie Stata, founder of Stata Labs, was one part of the original development team from AltaVista.

The press release announcing the acquisition says that Bloomba is no longer available, and Yahoo has no plans to make the product available. The two acquisitions suggest that Yahoo may be planning a Gmail workalike to replace Yahoo Mail sometime down the road.

I played around with Bloomba long enough to be impressed with the speed and quality of the search results it provided on more than ten years of archived emails. Looks like another good pick up for Yahoo.

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More SMS Search In the U.S.
By Gary Price, Oct. 21, 2004
http://blog.searchenginewatch.com/blog/041021-562a

A new SMS service from comparison shopping engine Smarter.com that offers access to pricing info for more than 100,000 computer and consumer electronic products became available earlier this week. Material about how to access and use Smarter.com's SMS service can be found here. I plan on using both services and will report my findings on the blog. See also this MediaPost article on the topic.

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Early Web Search Announcements
By Gary Price, Oct. 20, 2004
http://blog.searchenginewatch.com/blog/041020-558a

On the heels of today's SearchDay article: Search Memories, some of you might enjoy reminsicing about the "early days" by taking a look at a collection of early search engine announcements that I compiled for my ResourceShelf site a couple of years ago. Looking for early Google "memories"? No problem, check out this post.

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Google Advertising Forecasts Obtained by the SF Chronicle
By Gary Price, Oct. 20, 2004
http://blog.searchenginewatch.com/blog/041020-555a

Verne Kopytoff at the San Francisco Chronicle has once again gotten access to some internal Google documents. These docs show that the company is planning to add 372,000 new advertisers during the next four years. More in the article: Google forecasts growth Search engine sees 372,000 new ad accounts in 4 years. A chart showing estimated advertiser growth is also available.

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Microsoft Search Research
By Gary Price, Oct. 19, 2004
http://blog.searchenginewatch.com/blog/041019-551a

At the Web 2.0 Conference last week, eWeek Senior Editor Peter Galli spent a few minutes chatting with Microsoft's Rick Rashid, senior vice president for research. Galli's interview: Microsoft Research Efforts in Full Swing, is now online. You'll read about web search and personalization. Peter asks about blog searching but Rick says he can't comment.

Danny recently posted a roundup of coverage from Microsoft Search Champs and I blogged about Microsoft's Text Mining Search and Navigation team. And on a somewhat related note, a new paper co-authored by Susan Dumais from Microsoft Research was published on the web today. It appears in the e-journal, Information Research: Information behaviour that keeps found things found

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Searching for Digital Books
By Gary Price, Oct. 19, 2004
http://blog.searchenginewatch.com/blog/041019-550a

This blog post covers three specialized databases that do a good job providing info about and/or access to thousands of digitized books and texts.

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New Weblog Search Options at RocketNews
By Gary Price, Oct. 19, 2004
http://blog.searchenginewatch.com/blog/041019-549a

One of my favorite news search tools, Canada's RocketNews, has added a couple of new features to make searching and limiting to weblog content a bit easier. More via this blog post.

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AOL Europe and Google Expand Deal
By Gary Price, Oct. 19, 2004
http://blog.searchenginewatch.com/blog/041019-547a

AOL Europe and Google have announced a multi-year agreement that will bring Google AdWords paid search listings to AOL's European properties in the UK, France and Germany [6.3 million members”. Financial terms were not disclosed. Google currently provides unpaid search results to AOL Europe. Google replaces Overture as AOL's paid listings partner. More in this Dow Jones story, this ClickZ article and this news release.

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Copernic Releases New Version of Desktop Search Tool
By Gary Price, Oct. 18, 2004
http://blog.searchenginewatch.com/blog/041018-545a

Copernic Desktop Search (CDS), a product I reviewed (and still like a lot), released version 1.1 today. It includes a couple of new features and improved performance. CNET also recently published a review of 6 desktop apps (Google, Blinx, Lookout, Copernic, x1, Hotbot) and gave its "Editor's Choice" award to CDS.

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A Groxis Update
By Gary Price, Oct. 18, 2004
http://blog.searchenginewatch.com/blog/041018-541a

The San Jose Mercury News reports about the latest goings on at info visualization tool Groxis in the article: Groxis moves up in the world. You'll read about the move to a new office along with recently "snagging" more than $12 million in venture cap funding. More about Groxis and other visualization tools from me via this blog post.

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New Metasearch Engine: Info.com
By Gary Price, Oct. 18, 2004
http://blog.searchenginewatch.com/blog/041018-540a

The Chicago Sun-Times reports that a new metasearch engine from Info.com (great domain name) is launching today. More about the service via this blog post.

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Brin on Personal Search and SEO
By Gary Price, Oct. 18, 2004
http://blog.searchenginewatch.com/blog/041018-539a

Sergey Brin lets us know that Google is working on a personal search application similar to My Jeeves and My Yahoo Search. The comments were made during a visit to Japan where the company is setting-up an R&D center. On the Google browser, Larry Page repeated what he said last week about Google not intending to "reinvent the wheel." Brin also made a brief comment about SEO: "There are many SEOs that are trying to manipulate Google. Our biggest message is that by our products we always want to promote a better and healthier service," said Brin. More in the article: Google tests personal search service.

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New Look at Search.Yahoo.Com
By Gary Price, Oct. 17, 2004
http://blog.searchenginewatch.com/blog/041017-294

The sleek and clutter-free interface that I normally use to access Yahoo has a new look. The colored tabs offering access located to the left of the search box at Search.yahoo.com have been replaced with text links located directly ABOVE the search box. It's still possible to customize the look of the page by selecting the edit link and selecting the databases you want accessible from this page. The "old" look is still visible on the regional versions of Yahoo that I checked including Canada, UK, and Singapore.

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Executive Director Compensation Ends For SEMPO President
By Danny Sullivan, Oct. 17, 2004
http://blog.searchenginewatch.com/blog/041017-289

Want to know what SEMPO's board of directors discusses? A new area has just opened up on the site, with official minutes of the last meeting on September 28. In those minutes (link opens Word document), it's reported that the controversial executive director stipend being paid to SEMPO's president ended as of Oct. 1. Some discussion of the minutes being posted is here in our forum thread: SEMPO Board meeting minutes.

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Customer Targeting In SEM
By Danny Sullivan, Oct. 15, 2004
http://blog.searchenginewatch.com/blog/041015-286

Kevin Lee looks at how customer segmentation can be applied to search engine marketing: Connect With Customer Segments in Search from ClickZ. Can you target those high-end "Barrys," busy mom "Jills" or those tech-savvy "Buzz" people? Understand how they search and you can.

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Job Recruiters & Searching Your Shadow Resume
By Danny Sullivan, Oct. 14, 2004
http://blog.searchenginewatch.com/blog/041014-280

Recruiters Use Google To Screen Job Applicants from the Wall Street Journal looks at how web searching could hurt the chances of some seeking jobs. In short, the web is turning into a "shadow resume" that potential employers can easily tap into. Some tips at the end on what to do if your shadow resume isn't up to snuff.

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Roll Your Own Yahoo Specialty Search Engine
By Danny Sullivan, Oct. 14, 2004
http://blog.searchenginewatch.com/blog/041014-278

Nice from Tara Calishain: Searchroller For Yahoo. Want to make a subject-specific search engine that brings back results from only certain web sites? This workaround she's created makes it easy via Yahoo.

Now if the search engines themselves would just directly offer such features! Ask Jeeves told me this may come later this year as an expansion to the personal search features it's recently launched. Yahoo's also told me this is something it's considering as when its own new search memory features get expanded.

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A Yahoo Research Labs Workshop
By Gary Price, Oct. 13, 2004
http://blog.searchenginewatch.com/blog/041013-276

A Yahoo Research Labs workshop on recommender systems in August had a couple of interesting presentations. Professor John Riedl, University of Minnesota, presented Recommender Systems: Evolution of Collaborative Filtering Recommender Interfaces. Dr. Riedl is a member of the Group Lens project. One of their projects, MovieLens, offers free access to a movie recommendation service. Jon Herlocker of Oregon State University presented Collaborative Filtering: Some Comments on the State of the Art. Links to presentations bring up PowerPoint files.

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Recall Update
By Gary Price, Oct. 13, 2004
http://blog.searchenginewatch.com/blog/041013-275

Recall, the database offering keyword access to a portion of The Wayback Machine, is no longer online (more on that here). But Brewster Kahle, CEO of the Internet Archive, told me last night that the move is just a temporary one. The IA intends to make the database available as soon as they can make it more reliable. "Given its instability we didn't want people to suffer," Kahle said. The Wayback Machine is still available. Let's hope that Recall, a very valuable research tool, returns to the web very soon.

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Jux2 Adds New Features
By Gary Price, Oct. 13, 2004
http://blog.searchenginewatch.com/blog/041013-274

Jux2, the web tool that allows you to quickly identify search engine overlap, has added a couple of new features. Most important is that you're now able to compare results from three databases (Google, Yahoo, Ask Jeeves) with a single click. Some other changes and observations via the full blog post.

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Robin Good's Search Champs Experience
By Danny Sullivan, Oct. 13, 2004
http://blog.searchenginewatch.com/blog/041013-270

Last week, I had a roundup of various reports from Microsoft's Search Champs. Robin Good has just weighed in with a long account of his own experiences: MSN Search Champs: Robin Good Reports. As usual, NDA keeps any real details from getting out, but he paints around the edges as best as possible -- plus provides plenty of color.

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Profits Triple at Yahoo
By Gary Price, Oct. 12, 2004
http://blog.searchenginewatch.com/blog/041012-266

Yahoo's profits for the third-quarter tripled versus the same period last year. From a Bloomberg story, "Net income rose to $253.3 million, or 17 cents a share, from $65.3 million, or 5 cents, a year earlier...Excluding the gain from selling shares in Google's initial public offering, Yahoo said it would have earned $124 million, or 9 cents a share. That matched the average estimate of 9 cents a share from 26 analysts surveyed by Thomson Financial." You can listen to the conference call and read the complete news release here.

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SEMPO Gets Forum For Members, Wants More Survey Data
By Danny Sullivan, Oct. 12, 2004
http://blog.searchenginewatch.com/blog/041012-264

SEMPO has opened its own forum area for members, a positive move that should help those within the organization better talk about its direction, growth and activities among themselves. Want to discuss? Visit our own forum thread:

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