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SearchDay | Zappos + Twitter = Innovative Success!

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SEW Expert - Sage Lewis Sage
Lewis


Zappos + Twitter = Innovative Success!
More LINK LOVE LINK LOVE
Most companies use Twitter as a PR machine, covered in a thin veil of down-home personalization. But Zappos' CEO exposes a deep level of intimacy and behind the scenes information. That's how they connect with their audience, and get links as a result.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Jones


Facebook: Get Educated on the Hottest Social Media Platform
More SEM.EDU SEM.EDU
Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Now it's used to do the same on the Internet campus.
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SEW Expert - Kevin Ryan Kevin
Ryan


Vote Obama/Google in '08?
More SEARCHING FOR MEANING SEARCHING FOR MEANING
Google CEO Eric Schmidt hit the campaign trail this week with presidential candidate Barack Obama. Did he cross the line? Is there any merit to Google's statement that Mr. Schmidt's personal beliefs are his own and Google isn't backing Obama, just its CEO?
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SEW Expert - Eric Enge Eric
Enge


Building a Data-Driven Organization
More BY THE NUMBERS BY THE NUMBERS
Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization.
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News from the Search Engine Watch Blog

Click Fraud Declines Slightly in Q2 2008
Posted by Nathania Johnson Oct 23, 2008

Click Forensics has released click fraud data for the third quarter of 2008. Overall, click fraud declined slightly. And by slightly, I mean barely noticeable. The overall industry average click fraud rate was 16.0% for Q3 2008, down from 16.2% reported for both Q2 2008 and Q3 2007.The average click fraud ...
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Yahoo's Inquisitor Plugin Now Available for Firefox and Internet Explorer
Posted by Nathania Johnson Oct 23, 2008

Earlier this year, Yahoo acquired the Inquisitor plugin, which is a search suggestion plugin for Safari. A few months later they updated it, but it still remained for the Safari browser. Now, the plugin is available for Firefox and Internet Explorer browsers. Included with the release are algorithm enhancements, and IE users ...
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New Video Sharing Site for Internet Marketers Launched
Posted by Nathania Johnson Oct 23, 2008

A new video sharing site for internet marketers has launched. It's called IMBroadcast and it's pretty impressive. You can lurk and browse videos or join and upload videos of your own. Videos range from casual advice about keyword tools to raps about social media. The design of the site is clean and ...
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Blogger Releases Two Updates Regarding iGoogle and Commenting
Posted by Nathania Johnson Oct 23, 2008

Here's a couple of updates that you Blogger bloggers should be happy to learn about. The first is the ability to post directly from a new Blogger widget in iGoogle. Here's what it looks like: The second is the ability to allow comments directly from a blog post's page, to which I ...
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Google Analytics Unveils 7 Major Updates
Posted by Nathania Johnson Oct 22, 2008

Just in time for a weakening economy and the holiday retail season, Google will begin rolling out 7 new features to Analytics over the coming weeks. The new updates are enterprise level features that Google will now be offering for free. First up is an integration with AdSense. This one will ...
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Search Engine Watch Forum Discussions

Seeking a Reporting Tool Oct 23, 2008
I am looking to find a tool that can help my company be more efficient in creating reports with our clients. For most of our clients, we are using just Adwords and we know that there has to be a more efficient way of doing our reports. Can anyone recommend ...
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Not showing in results after domain expired Oct 22, 2008
I mistakenly let one of my high ranking domains expire, now I am not showing in the results, does anyone have any experience with this? Do you know how long I could expect it to take before I start ranking again? Cheers
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Lost 1 point on google page rank Oct 21, 2008
i have a relatively new site, but i had a PR of 2 just after a couple of months. i used the seo browser on "whois domain tools" to fine tune my titles, keywords and descriptions. i also paginated my pages which lead to duplicates on each of those pages. ...
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The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

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