What's it Going to Take to Beat Google?
SearchDay, June 12, 2003
These days, the most popular tech parlor game after guessing Google's IPO date is speculating what it will take knock the company off its throne as web search champ.
GuruNet: A Handy Information Magnet
SearchDay, June 11, 2003
Need a quick fact, or a simple answer to a question? Forget search engines: GuruNet brings you the information you need while you're working with any application running on your computer.
The Future of Search Engine Marketing
SearchDay, June 10, 2003
What does 2003 and beyond hold in the constantly changing world of search engine marketing? A panel of industry experts looked into their crystal balls to provide some guidance.
To Google, and Other Internet Neologisms
SearchDay, June 9, 2003
Google's lawyers don't like it, but the search engine's name has become a generonym, a brand name that people use as a generic word for searching. The word Google itself is a neologism, a variation on the huge number, a googol.
Search Engine Forums Spotlight
Questions for GoogleGuy - Part 2 - The Answers
"I basically got an itch to post a bunch tonight, and the mods [moderators” quickly made a post-only thread without any advance warning from me."
Search Marketing Basics
The I-Search Discussion List
"A crash course in some basics regarding how to know if my site is indexed well (and if not, how to figure out why) would be wonderful if you all have the time."
SEO Snake Oil
Search Engine Forums
"We help our clients establish relationships to their market. This is the same function as in television or print media. We must not use deceptive methods to accomplish this. It does great harm to the whole process."
The Google Gap - The Web According to Google
"...user's choice of search engines is always the better corrective than any regulations. User's choices will regulate..."
Are "alt" Tags on the Way Out
"...you should still use alt tags -- they are useful for people with visual problems and other search engines - including Google might use them in the future."
SEO [Search Engine Optimization” Person Wanted for Biz Opp Now
"When other marketing mediums such as newspapers/magazines start offering free advertising in return for a share of profits - I might do the same. Until then - forget it!"
Getting Started, Please Help
"If possible, try to do most of the web promotion and optimization yourself. Read through lots of threads here, and in other forums."
Search Engine Forums Spotlight courtesy Search Engine Guide.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!