What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:
Is the SEO Industry About to Collapse?
High Rankings Forum
"If Google do not change their algorithm, and sites are getting built automatically with good SEO practices, would the SEO industry as a whole collapse?"
March 2007 Google SERP Changes
"If this is phrase-based spam detection -- and we don't have certainty on that -- then the issue becomes how would false positive (so considered by the site owner) be tripped?"
The Problem(s) With Social Media Traffic
"After a month most blogs actually send no direct traffic. What appears in the site log as traffic from thatblog.tld is really indirect SE traffic."
Anatomy of an EPC Collapse
"There are many reasons for an earnings collapse, and it's important to list them. If you cannot diagnose a problem then you cannot cure it. Smart Pricing is not the only cause, so let's make a list of what causes earnings to dive."
Too Many Redirects?
"I have a client that switched domain names 6 months ago, and has over 200 301 redirects and about 100 302 redirects. Can someone have too many redirects?"
Are Google's Click Fraud Efforts Meaningful?
Search Engine Watch Forums
"Are Google's moves to become more transparent to advertisers meaningful? Do the figures they're offering make sense to you?"
"What are some common on-site mistakes that impede SE rankings?"
The New (to Some) .edu Spam
Search Engine Watch Forums
"This has been around for a while but I see that some industries are getting into this game quite well in Google in the last two months. It involves a flaw in the bbs/message software that a lot of universities use."
YSM or AdWords?
Digital Point Forums
"I plan to start promoting some affiliate products on PPC, where do you suggest I should start with?"
We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.
- Ex-My Yahoo Boss, Now Pageflakes CEO, Responds to My Yahoo Beta, Read/Write Web
- AT&T-Yahoo Partnership, Up In 2008, Likely Won’t Be The Same—If Extended, paidContent
- Hitting the Landing Page Optimization Wall, GrokDotCom
- Using Paid Search? Here’s How You Can Maximize The Impact of Your Ads., 10e20
- A Lesson Learned From The Pasternack SEO Contest, Search Insider
Editor's note: A special thanks to Peter Da Vanzo and John Scott of v7n for their help in compiling the Search Engine Forums Spotlight.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.