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Highlights from the SEW Blog: April 7-11, 2008

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We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week.

From the SEW blog:

Organic Search

Search Advertising

Linking Issues & Social Media

Analytics & ROI

Local & Mobile Search

Vertical & Specialty Search

  • Video Search Is a False Messiah
    Video search is not about words, optimization or getting into the traditional web search engines. Instead, he says we must look to video consumers and more collaborative approaches.
  • IAC to Launch a Flurry of Niche Sites
    IAC, parent company of Ask.com, is planning to launch several new niche sites that incorporate search and social media. First up is RushmoreDrive.com, which has already launched and is targeted at the African-American community.
  • Yahoo Flickr Flicks: Who's Got Short Shorts?
    Yahoo Flickr launched videos tonight with a press release and a small yellow badge - an asterisk that adds "AND VIDEO" to their tagline: "Share Your Photos."

Small Business/Big Brand SEM

  • Trellian Acquires Addme.com
    Trellian, the company behind SEO Toolkit and Keyword Discovery, has announced its acquisition of small business SEO tools provider Addme.com.
  • SEW Experts: Keep the Lines of SEO Communication Open
    In large organizations, development teams don't always retain what they've learned about SEO. Without regular communication about SEO issues, you're destined to repeat past mistakes.

In-House & Outsourcing

SEM Industry Issues

Searching/Search Technologies

More from the SEW Blog

  • Yahoo Execs Bad Mouthing AOL!
    Guess Yahoo does not want to partner with anyone these days... well apart from their biggest competitor Google.
  • Google CEO to MicroHoo: We'll Bank on Frank
    Google CEO Eric Schmidt has reportedly named legendary Bubble 1.0 i-banker Frank Quattrone as an adviser to help reverse engineer the Yahoo-AOL and MSN- MySpace entanglements.
  • Why search engine marketers should attend SES Toronto 2008
    Search engine marketers on both sides of the Canadian/American border should attend Search Engine Strategies Toronto, which is being held at Metro Toronto Convention Centre June 17-18, 2008.
  • SEW Experts: Google Road Kill: Will the Pulitzer Prize Live to Be 100?
    On the 92nd anniversary of the Pulitzer Prize, prizewinners and publishers are fiddling while the newspaper industry is burning.
  • Microsoft Gets Tired of Waiting
    Microsoft is apparently tired of waiting for Yahoo to respond to its unsolicited takeover bid, and has issued a deadline of April 26 for Yahoo to come to terms on an acquisition agreement, or face a hostile takeover.
  • Yahoo to Microsoft: We Already Dumped You
    After Microsoft issued its ultimatum to Yahoo this weekend, giving them three more weeks before things get ugly, Yahoo's board of directors responded this morning, reminding Microsoft CEO Steve Ballmer that it already rejected Microsoft's offer, and Yahoo still thinks Microsoft's offer is too low.


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