We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week.
From the SEW blog:
Organic Search
Search Advertising
Linking Issues & Social Media
Analytics & ROI
Local & Mobile Search
- The Offline Benefits of Online Advertising
The offline effects of online advertising has been a curious issue in the search engine marketing industry over the years. But according to published reports, new study conducted by comScore is shedding more light on the issue.
- As Wifi expands, local and mobile search continue to emerge
Lately, there have been a swarm of announcements regarding Wifi coming to some previously unconnected spots. So what does this mean for Search Engine Marketers?
- Microsoft Updates Live Maps and Virtual Earth 3D
Microsoft has announced 11 major updates to their Live Maps and Virtual Earth 3D.
- SEW Experts: Think Universal, Act Local
Much of the discussion around Universal search, or blended search, focuses on video and images. But local search may be a more important factor; one that has the greatest impact in blended search results.
- eMarketer Releases Mobile and Online Advertising Projections
This year, US mobile ad spending is expected to reach $1.7 billion, up from $878 million last year. Meanwhile, online spending is expected to continue growing, but the rate at which the growth will occur will decline, at least for a few years.
Vertical & Specialty Search
- Video Search Is a False Messiah
Video search is not about words, optimization or getting into the traditional web search engines. Instead, he says we must look to video consumers and more collaborative approaches.
- IAC to Launch a Flurry of Niche Sites
IAC, parent company of Ask.com, is planning to launch several new niche sites that incorporate search and social media. First up is RushmoreDrive.com, which has already launched and is targeted at the African-American community.
- Yahoo Flickr Flicks: Who’s Got Short Shorts?
Yahoo Flickr launched videos tonight with a press release and a small yellow badge – an asterisk that adds “AND VIDEO” to their tagline: “Share Your Photos.”
Small Business/Big Brand SEM
- Trellian Acquires Addme.com
Trellian, the company behind SEO Toolkit and Keyword Discovery, has announced its acquisition of small business SEO tools provider Addme.com.
- SEW Experts: Keep the Lines of SEO Communication Open
In large organizations, development teams don’t always retain what they’ve learned about SEO. Without regular communication about SEO issues, you’re destined to repeat past mistakes.
In-House & Outsourcing
SEM Industry Issues
Searching/Search Technologies
More from the SEW Blog
- Yahoo Execs Bad Mouthing AOL!
Guess Yahoo does not want to partner with anyone these days… well apart from their biggest competitor Google.
- Google CEO to MicroHoo: We’ll Bank on Frank
Google CEO Eric Schmidt has reportedly named legendary Bubble 1.0 i-banker Frank Quattrone as an adviser to help reverse engineer the Yahoo-AOL and MSN- MySpace entanglements.
- Why search engine marketers should attend SES Toronto 2008
Search engine marketers on both sides of the Canadian/American border should attend Search Engine Strategies Toronto, which is being held at Metro Toronto Convention Centre June 17-18, 2008.
- SEW Experts: Google Road Kill: Will the Pulitzer Prize Live to Be 100?
On the 92nd anniversary of the Pulitzer Prize, prizewinners and publishers are fiddling while the newspaper industry is burning.
- Microsoft Gets Tired of Waiting
Microsoft is apparently tired of waiting for Yahoo to respond to its unsolicited takeover bid, and has issued a deadline of April 26 for Yahoo to come to terms on an acquisition agreement, or face a hostile takeover.
- Yahoo to Microsoft: We Already Dumped You
After Microsoft issued its ultimatum to Yahoo this weekend, giving them three more weeks before things get ugly, Yahoo’s board of directors responded this morning, reminding Microsoft CEO Steve Ballmer that it already rejected Microsoft’s offer, and Yahoo still thinks Microsoft’s offer is too low.