Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/.
Malik Looks at Issues for Google AdSense and Other Ad Programs in 2006
Om Malik has compliled and written an excellent post that discusses what might be some big issues for AdSense and other programs in 2006. Om writes: From scraper sites, to click fraud to trojan horses, looks like the most profitable money making mechanism, aka AdSense might be facing some tough times.
Google and Yahoo Both Make Top 10 of 2005 ImagePower Newsmaker Brands Survey
A new survey out today ranking America's leading brands has both Google and Yahoo in the Top 10. Other Internet players in the Top 10 "winning brands" for 2005 include Amazon.com and eBay. This CNNMoney.com report, adds: Google tops the forecast for 2006.
At the top of this year's 2005 ImagePowerB. Newsmaker Brands Survey was Apple's iPod brand.
Patents, Google and Acquistions; What About Search Patents from Other Companies?
Loren over at Search Engine Journal points us to a post on SEO by the Sea by Bill Slawski that does an impressive job of listing some of the patents held or applied for by companies Google has acquired over the years like Urchin, Applied Semantics, and Kaltix. Nice work.
It's understandable with Google just being Google, that every patent application they have published or every patent they're awarded gets big attention. However, it's still important to look at what other players are doing in developing in the patent world.
Revisiting The "No Banners On Google" Declaration
But I still felt there was some "wiggle room" in that "no banners" isn't the same as "no graphical ads." Now I've had a chance to talk with Google. Yes, banners are pretty much out. However, other graphical units might still happen. Here's a rundown from my conversation today with Google's Marissa Mayer, vice president of search products & user experience, who took time away from her vacation to talk.
Consumer Reports Looks at Travel Search Meta Engines in New Study
Consumer Reports/Consumer Web Watch has published a new study that looks at how 11 travel search meta engines and aggregators like Kayak, Mobissimo, and Yahoo FareChase perform. The full text of the 29 page report (PDF) is available here at no charge. A brief news release is also available.
Here's a list of the 12 sites analyzed in the report:
Sharing The Search Wealth At A9, MSN & The Drawbacks
In my post-Christmas mailbox was a message from A9 reminding me of its A9 Instant Rewards program that effectively pays me a bit to search with them. That was a perfect hook to revisit the entire "pay to search" idea that Microsoft chairman Bill Gates kicked off earlier this month.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.