Search Engine Forums Spotlight: January 11, 2008

What’s going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

Future of YPN?
Search Engine Watch Forums
“What do you think the future holds for YPN? They pay a decent amount per click, but their targeting sucks, and the main thing holding them back right now is their exclusivity clause.”

Link Exchanges and Google’s Opinion
Cre8asite Forums
“I’ve been reading a lot recently about Google’s attitude toward paid links and link exchanges. I am debating whether or not to start my own link exchange program. Has anyone got any positive proof of results on the SERPS from a link exchange program? Or has anyone got proof of negative effects, barring the obvious penalties?”

Poll: Most Improved PPC Program of 2007
Search Engine Watch Forums
“Google is still king when it comes to PPC, but Yahoo made the most strides in ’07 in my book.”

Are There Any Cons to WordPress?
Cre8asite Forums
“Is there a reason I should ever build a site using something else?”

Yahoo Traffic
Search Engine Watch Forums
“I’m starting to think that no one gets a decent amount of Yahoo traffic. I get over 150,000 uniques a day from Google’s SERPS, and about 1,500 a day from Yahoo.”

Questions On Handling Marketing URLs
Search Engine Watch Forums
“We have marketing URLs (with additional parameters) through CSEs and affiliate channels that are 302’ing back to our canonical pages. We feel that we’re doing what we can to avoid dupe content issues, but I was hoping for some opinions or validation.”

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

• The Publisher Opportunity in Search and Contextual, Part 1, ClickZ Experts
• Life-Stage Marketing (Forget the Love Beads), ClickZ Experts
• The Google Webmaster Central Blog: A Retrospective, Vanessa Fox
• Google AdWords Conversion Optimizer is Out of Beta, Clix Marketing
• Five Link Building Challenges to Overcome, Search Engine Guide
• In House SEO Salary Survey Results, Search Engine Guide
• 15 Reasons to Get Connected and Work Online, Anywired
• Weak, BusinessWeek, Mike Moran
• When Small Business Shouldn’t Act Like a Small Business, E-Marketing Performance
• Yahoo Serving Images in Sponsored Search Listings, Search Engine Journal
• Why We Need Many Metrics to Answer the Same Two Questions, Jonathan Mendez
• SEO Job Interview Questions, The Mad Hat