SearchDay | Google and the Obama Administration

SearchDay | Google and the Obama Administration [TEASE” Today's search engine marketing news and opinion: Google and the Obama Administration; Share Your Location with Friends on Google Maps; FriendFeed Updates Search Functionality; and more. Today's Top Story:

Kevin Ryan

Google and the Obama Administration SEW EXPERTS: SEARCHING FOR MEANING I thought we were moving past paying back campaign favors with key positions. I thought we were changing the world. Transparency doesn't mean appointing your supporters so they can continue building their brand by plugging in familiar connectivity. » Full story » Print version

Mark Jackson	Using Search to Help you with Search Engine Optimization SEW EXPERTS: AU NATURAL Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site. » Full story » Print version
Carrie Hill	Users and Search Engines Want the Same Things SEW EXPERTS: LITTLE BIZ Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. » Full story » Print version
William Flaiz	Is Your Landing Page Relevant? SEW EXPERTS: OUTSOURCED Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. » Full story » Print version

Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!