In UK, Search Engines Are Top Method To Find Sites
By Danny Sullivan
Editor, SearchEngineWatch.com
July 27, 2000
A recent study by Forrester Research found that search engines remain the leading way users in the United Kingdom find web sites. The "UK Internet User Monitor" survey found 81 percent of users said that search engines helped them find the web sites they use, up from 67 percent in 1999. The next most popular source was by following links, a method used by 59 percent of those surveyed. Full results, as provided by Forrester, are below:
Which of the following has helped you
find your way to the Web sites you use?
| Source | 1999 | 2000 | Change |
| Search engine | 67% | 81% | 14% |
| Link from another site | 39% | 59% | 20% |
| Viral marketing | 28% | 56% | 28% |
| Television | 16% | 48% | 32% |
| Guessed the address | 22% | 41% | 19% |
| Online advertising | 10% | 20% | 10% |
| Radio | 6% | 19% | 13% |
| Direct mail | 5% | 10% | 5% |
Notes: Survey was conducted in May 2000. Multiple responses were allowed, which is why totals do not equal 100 percent. The Forrester survey information did not say how many respondents were involved.
Dot Com TV Ads Pay Off, But For How Long?
Forrester, June 29, 2000
http://www.forrester.com/ER/Research/Brief/Excerpt/0,1317,9606,FF.html
Statistics above come from this Forrester brief.
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