SearchDay: What Can TV Learn from Search?

by Kevin Newcomb, July 11, 2008 Comments

Today's Top Story

VERTICAL SEARCH
A few television and cable companies appear to have taken a page from the online marketing playbook. But if television networks are to take a page from the Internet, they should take the entire page. In other words it's not just effective placement, but direct response capability that has made search marketing shine.
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Search Engine Watch Experts Columns

Frank Watson	Olympics 2008: Which Search Advertisers Get the Gold? SEM CROSSFIRE Not too many advertisers are focusing on the Summer Olympics in Beijing so far. And some of the ads that appear seem to be there by accident. The "Olympics 2008" SERP is an interesting study in SEO tactics and mistakes. » Full story » Print version
Erik Qualman	Has Facebook Found the Key to Making Money via Search? BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities. And once there's scale to the commercial transactions taking place on Facebook, then people will start searching for things rather than just people. Small businesses need to start paying attention. » Full story » Print version
Justilien Gaspard	Link Building via Word-of-Mouth LINK LOVE Get people talking positively about your company or product and the links will follow. Here are some tips on how to increase exposure, branding, and build links all at the same time. » Full story » Print version

News from the Search Engine Watch Blog

24 iPhone Applications That Accelerate Mobile Search
Posted by Nathania Johnson Jul 11, 2008
Apple is releasing the next generation of its popular iPhone today, and users of the first gen phone (including yours truly) get a software upgrade that enables downloading of applications available for the iPhone 3G. Of course, search has made its way onto several applications, so let's take a look ...
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Google CEO Affirms Stance on Independent Yahoo
Posted by Nathania Johnson Jul 11, 2008
In the wake of Carl Icahn's declaration that Microsoft would buy a Yahoo run be a different board (and Microsoft's affirmation of the claim), Google CEO Eric Schmidt hasn't changed his position on what should happen with Yahoo. Speaking to reporters in Idaho yesterday, he reiterated that he believes an ...
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Is Microsoft Buying Yahoo For Overture's PPC Patents?
Posted by Frank Watson Jul 10, 2008
David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in particular patent 361. Between his article which clarifies much of Usman Latif's posts on the topic as well as Latif's own detailed post from 2005 when ...
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Gord Hotchkiss of Enquiro shares new brand research
Posted by Greg Jarboe Jul 11, 2008
One of the smartest people I know is Gord Hotchkiss, the president and CEO of Enquiro. He's smart because he asks questions about how people use search engines, navigate websites and engage with advertising -- and then conducts groundbreaking research to find answers before anyone else. Most search engine marketers ...
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Yahoo's Conversion Tips: Optimize, Navigate and Track
Posted by Nathania Johnson Jul 11, 2008
Over at Yahoo's Search Marketing blog, Marketing Communications Manager Roger Park is offering up tips on converting your search ads. He breaks down a bunch of best practices principles to three main steps: Optimize, Navigate and Track. Optimize Optimizing your landing pages is crucial to a profitable search marketing campaign. Park advises: Have ...
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Dallas-Forth Search Marketers Question the Closing of Google Dallas Office
Posted by Nathania Johnson Jul 11, 2008
The board of the Dallas-Fort Worth Search Engine Marketing Association is scratching their heads over a decision by Google to close their Dallas office. The group says Dallas-Fort Worth are search marketers are responsible for spending $100 million on search advertising, the majority of it going to Google. â””Our association members ...
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NowPublic Buys Truemors: Kawasaki Says It's All True
Posted by Kevin Heisler Jul 10, 2008
TechCrunch is reporting that NowPublic has acquired Truemors, a rumor site launched by Guy Kawasaki in May 2007. NowPublic bills itself as a"participatory news site." The startup has raised two rounds of financing. Kawasaki will serve on the company's advisory board as well. This is one acquisition rumor TechCrunch got right: ...
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Search Engine Watch Forum Discussions

SE friendly menu? Jul 11, 2008
Hi, I'm a complete newb, but have had great advice from this board in the past, so please tolerate me. :) I have been working on a dental site as of late which I want to finish up and launch by the end of the month. I have not optimized any of ...
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Yahoo BOSS API - any interest? Jul 11, 2008
Is there any interest in Yahoo's new BOSS API? It lets you do roughly the same things you could do with their old API, but the terms of use are different.
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How many words can one have on a single page before Google will ignore it? Jul 10, 2008
I am wondering if there is a "breaking point" where Google will start to ignore the words on a page after a certain point? For instance, if one has a page that has 30,000 words on it, will Google look at all those words and index them or will it ...
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