Expect to see even more search and portal related ads on a TV screen near you, in the US. Excite's ads began on Dec. 7 and will run for six weeks. Go's ads will launch its campaign on Dec. 26, along with ads on radio, outdoors and online. Meanwhile, Netscape said it is readying a $30 million ad campaign for television, print and radio.
Watch them online in RealVideo format.
Netscape takes its message to the masses
Wired, Dec. 17, 1998
The second story on this page provides a few more details about the Netscape ads.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!