The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
| Advertising Breakdown by Industry, January and February 2007 | |||
|---|---|---|---|
| Industry | Total Impressions, February 2007 (M) | Total Impressions, January 2007 (M) | Change From Previous Month (%) |
| Automotive | 6,264.0 | 5,513.4 | 13.61 |
| Business-to-business | 5,706.3 | 7,795.7 | -26.80 |
| Consumer goods | 10,196.5 | 7,875.3 | 29.48 |
| Entertainment | 4,785.8 | 9,352.4 | -48.83 |
| Financial services | 71,293.7 | 71,753.9 | -0.64 |
| Hardware and electronics | 4,043.8 | 5,073.4 | -20.29 |
| Health | 5,668.0 | 7,193.0 | -21.20 |
| Public services | 24,049.4 | 27,244.9 | -11.73 |
| Retail goods and services | 42,087.1 | 50,832.8 | -17.20 |
| Software | 8,886.9 | 9,731.4 | -8.68 |
| Telecommunications | 21,252.4 | 23,213.6 | -8.45 |
| Travel | 8,086.6 | 7,887.5 | 2.52 |
| Web media | 66,280.6 | 66,802.1 | -0.78 |
| Source: Nielsen//NetRatings, 2007 | |||
| Advertising Breakdown by Ad Unit Types, February 2007 (M) | |||||
|---|---|---|---|---|---|
| Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
| Automotive | 2,953.4 | 509.0 | 415.6 | 1,400.7 | 985.3 |
| Business-to-business | 961.6 | 85.8 | 2,488.2 | 1,480.4 | 690.3 |
| Consumer goods | 4,126.4 | 414.4 | 3,118.1 | 2,149.0 | 388.6 |
| Entertainment | 2,257.2 | 290.1 | 842.0 | 1,232.4 | 164.1 |
| Financial services | 14,361.0 | 338.1 | 3,085.1 | 15,322.4 | 38,187.1 |
| Hardware and electronics | 1,657.2 | 118.7 | 482.9 | 1,189.4 | 595.5 |
| Health | 2,276.7 | 162.7 | 850.1 | 2,245.9 | 132.6 |
| Public services | 2,816.1 | 37.8 | 1,421.0 | 3.045.1 | 16,729.4 |
| Retail goods and services | 9,064.0 | 536.0 | 13,269.0 | 9,566.1 | 9,652.5 |
| Software | 3,238.7 | 193.7 | 1,359.2 | 3,627.3 | 467.9 |
| Telecommunications | 10,103.9 | 139.2 | 831.8 | 4.959.4 | 5,218.2 |
| Travel | 2,634.6 | 100.2 | 2,182.7 | 2,332.2 | 846.8 |
| Web media | 10,106.5 | 103.6 | 22,101.4 | 10,332.5 | 23,636.6 |
| Source: Nielsen//NetRatings, 2007 | |||||
| Top 25 Companies by Sponsored Link Impressions, February 2007 | |||
|---|---|---|---|
| Company | Sponsored Link Impressions, February 2007 (M) | Sponsored Link Impressions, January 2007 (M) | Change From Previous Month (%) |
| eBay | 4,772.4 | 9,261.5 | -49.01 |
| QuinStreet | 2,844.5 | 2,269.4 | 25.34 |
| Helium | 1,160.0 | N/A | N/A |
| 979.5 | 2,959.5 | -66.90 | |
| True | 797.9 | 547.8 | 45.67 |
| Experian | 780.9 | 1,189.2 | -34.33 |
| Info Ltd. | 742.0 | 440.5 | 68.44 |
| SoulMate Calculator | 618.8 | 712.6 | -13.16 |
| CampusPoint | 598.6 | 722.0 | -17.09 |
| SinglesNet.com | 596.7 | 1.058.3 | -43.62 |
| Unilever | 541.2 | N/A | N/A |
| Bloglistings.com | 492.9 | 76.6 | 543.65 |
| Amazon | 472.0 | 1,219.4 | -61.29 |
| Memolink | 464.4 | N/A | N/A |
| John Wiley & Sons Inc. | 442.7 | 1,476.1 | -70.01 |
| Pickamortgage.com | 436.4 | 741.9 | -41.18 |
| InterActiveCorp | 415.1 | 696.9 | -40.43 |
| Shopzilla | 370.8 | 870.7 | -57.41 |
| Yahoo | 369.6 | 773.8 | -52.24 |
| ComparisonWarehouse | 368.2 | 290.6 | 26.68 |
| Terra Lycos SA | 359.7 | 488.3 | -26.34 |
| Vonage | 354.1 | 665.1 | -46.76 |
| NexTag.com | 306.1 | 931.1 | -67.07 |
| BizRate | 306.3 | 796.6 | -61.55 |
| MyVideoDaily | 275.8 | 31.0 | 790.63 |
| Source: Nielsen//NetRatings, 2007 | |||
| Top 25 Companies by Top Three Search Terms, February 2006 | |||
|---|---|---|---|
| Company | Search Term 1 | Search Term 2 | Search Term 3 |
| eBay | ebay | happy new year posters | john rowles |
| QuinStreet | small kitchen design | colleges | bank foreclosure laws california |
| Helium | ezinearticles.com | blog | blogs |
| http://www.rte.ie | gmail | books | |
| True | myspace.com | chat rooms | chat |
| Experian | irs | free credit report | luxirie lrg |
| Info Ltd. | cerebral palsy | "dr. fisher" illinois psychologist | find phone numbers |
| SoulMate Calculator | poems | horoscopes | poetry |
| CampusPoint | seattle jobs | interns | jobs in seattle |
| SinglesNet.com | free transgender dating sites | nashville personals | personals |
| Unilever | free samples | quick weight loss | dove |
| Bloglistings.com | blogs.com | blogspot.com | blog uga |
| Amazon | sex and the city | john rowles | aries 2007 |
| Memolink | president day | newborn poems | baby sale |
| John Wiley & Sons Inc. | cliff notes | tofel practice | free daily newsletters sign up |
| Pickamortgage.com | motgageyes.com | morgageyes.com | mortgage news |
| InterActiveCorp | priceline .com | rental cars at austin bergstrom airport | expedia |
| Shopzilla | betty boop | wwe the undertaker | rabbit hunting dogs |
| Yahoo | betty boop | screen saver | mini bike parts stores in grand rapids mi |
| ComparisonWarehouse | directions for making a hairbow | ethan allen furniture | goebel banks |
| Terra Lycos SA | britney spears | free music downloads | music videos |
| Vonage | yahoo | verizon | comcast |
| NexTag.com | turbo tax | shine silver | behind the couch table |
| BizRate | mini bike parts stores in grand rapids mi | cardinals logo | montreal royal basketball |
| MyVideoDaily | paris hilton | pretty ricky | don omar |
| Source: Nielsen//NetRatings, 2007 | |||
View: Advertising Placements by Industry and Top Sponsored Links, January 2007
Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms
- Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
- Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
- Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.
- Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
- Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).
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