Links to this week's topics from search engine forums across the web.
A Beta-Tester's Take on Quigo AdSonar
"There has been a lot of talk about AdSense alternatives for a while now, and basically the conclusions have always been the same - there is nothing valid out there. That's about to change."
Help? I'm Kinda Stumped
High Rankings Forum
"You say the affiliate sites have built up unique content and are doing things well- are they just optimized better? More inbound links from 'important' pages? Google doesn't understand the business relationships between sites in order to favor the 'main' site over an affiliate site. It sounds to me like there might be more to it... there's typically a logical explanation."
What's the latest on Ah-Ha and goClick?
"The traffic is definitely not the same as on Overture or Google but what is? goClick gets very little traffic to my campaigns but I have had conversions so I'll keep giving them my money. ah-ha.com is the same way only with more traffic."
Dealing With a Penalized Domain Name
"I know this domain was registered at one point before I got it but I don't think there was ever a site launched. I have seen some reference to an expired domain penalty but have not been able to find much information on it."
This New [Google” Broad Matching "Feature"...
"Any initial reactions? More high quality traffic or just junk traffic?"
Google Rolls Out Keyword Conversion Tool
"A more important question is whether the conversion tool is a harbinger of greater advertiser control and flexibility down the line. Will advertisers be able to select the content sites where they want their ads to appear (e.g., by include or exclude filters like the advertiser-exclusion filters that AdSense publishers currently have)?"
Search Engine Friendly Shopping Carts
"I get asked quite often to optimise ecommerce sites. The problem is that many ecommerce packages make links that are unspiderable. Some of the problems include URL parameters and session ID problems. ...So I'm throwing down the Gauntlet, does anyone know of any other truly search engine friendly shopping cart packages?"
Search Engine Forums Spotlight courtesy Search Engine Guide.
SearchDay Week in Review
A "Fireside Chat" with Google's Sergey Brin
SearchDay, Oct. 16, 2003
Is Google God? When will the company finally go public? Search Engine Watch editor Danny Sullivan poses these and other questions to Google co-founder Sergey Brin.
A Multi-Faceted Phone Directory Lookup Tool
SearchDay, Oct. 15, 2003
Argali is a powerful directory lookup application that allows you to search and aggregate results from several web-based phone and email address databases.
New Developments In Local Search: Part 1, Moves By Overture
SearchDay, Oct. 14, 2003
Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing.
British Pathe Develops Huge Historic Picture Archive
SearchDay, Oct. 13, 2003
British Pathe is offering free access to a digitized collection of more than 12 million historic photographs from its 20th century cinema newsreel archive.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!