Yahoo and Your Personal Information
SearchDay, July 17, 2003
Yahoo's public records search offers very basic information, but for a fee, you might be surprised at all of the information about yourself that can be found online.
Optimizing Keywords for Search Engines
SearchDay, July 16, 2003
New to search engine optimization? Here's how to get started with selecting the most search engine friendly keywords and phrases that can help visitors find your site.
Yahoo To Buy Overture
SearchDay, July 15, 2003
Yahoo is to acquire Overture by the end of 2003, in a move that has repercussions throughout the search landscape.
Measuring Search Engine Marketing ROI
SearchDay, July 14, 2003
Spending on search engine marketing is rising dramatically, yet surprisingly few companies are measuring the effectiveness of their campaigns.
Search Engine Forums Spotlight
Should we continue to use Dmoz?
"As far as being relevant, in my own personal opinion, it will continue to be important as long as other engines regard it as important and Google uses a copy of it as their own directory."
Removing a redirected URL
"I currently have the URL BlueWidget.com redirecting (301) to my main URL, BlueWidgets.com. Somehow, Google picked up BlueWidget.com and is now listing both BlueWidget.com and BlueWidgets.com..."
Breaking Google dependency
"Perhaps try to get some traditional PR (not pagerank) for your site and your business, and look into other ways you can advertise it so that you're not totally dependent upon Google."
Mozilla Foundation, impact on ODP?
Open Directory Forums
"The ODP has never been part of the Mozilla project, it's really a Netscape add-on that used the Mozilla name to gain credibility. The ODP stays with Netscape, and the recent changes to the Mozilla Foundation will have no effect on dmoz."
H1 versus font size +3
"Headings vs. Bold Text: Headings good, bold text better than plain text but not as good as headings."
Yahoo to acquire Overture
"One way to eliminate your competition is to buy it at rock bottom prices. Considering that about 50% of the purchase is covered by its recent low interest bond issue I have to believe they aren't finished yet..."
Yahoo to acquire Overture
"My main fear is actually that Yahoo get carried away with their PPC [pay per click” ownership, and wreck their search experience as a result."
Disappointed with targeted Adsense ads
"...if publishers could include keywords and/or other clues for the MediaPartner bot, the targeting would be even better--and both Google and the publisher would profit from the improvement."
Search Engine Forums Spotlight courtesy Search Engine Guide.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!