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SearchDay: Well-Rounded SEM for SMBs

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Search Engine Watch Experts Columns

Search Engine Watch Expert - Carrie Hill
Carrie
Hill
The Big Picture -- Well-Rounded SEM for SMBs, Part 2
» LITTLE BIZ: Search marketing tips for small business
When it comes to marketing your small business, the key is keeping your mind open to the possibilities -- you never know where the next big thing will be. Branding, reputation management, social networking, viral marketing, images, and videos are the current essential tactics for small businesses trying to put together well-rounded online marketing campaigns.
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Search Engine Watch Expert - Mark Jackson
Mark
Jackson
SEO Competitive Analysis
» AU NATURAL: Organic search engine optimization strategy and tactics
Ranking reports don't mean nearly as much as they once did. Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis.
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News from the Search Engine Watch Blog

Google Maps Adds Richer Data to Search
Posted by Nathania Johnson
Google Maps is adding richer data to its search results, including photos, reviews and a "more info" link that opens an "info window" that features more data.
» Continue reading...

Google Continues to Dominate US, UK Searches in May 2008
Posted by Nathania Johnson
Google continued its dominance over the U.S. search market in May, grabbing 68.29% of all searches in May 2008, seeing increases both month-over-month and year-over-year, according to Hitwise.
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Social Networking the UK Continues to Rise
Posted by Nathania Johnson
In 2007, 11 million UK internet users visited social networking sites regularly. Also, in 2007, 27% said they had created a social network profile, but in 2008, already 60% of survey respondents said they had created a profile.
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Online Ad Spend Intact Despite Weakening Economy
Posted by Nathania Johnson
Though the economy has been a source of financial pain in some industries, the first quarter of 2008 saw online advertising remaining quite intact.
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McCain to Use Google to Choose Vice Presidential Candidate
Posted by Kevin Heisler
Republican presidential candidate John McCain joked to a small crowd of supporters that he was using Internet search engine Google to research his list of potential vice presidential candidates for his ticket.
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Yahoo! AMP! plus Full Text: Yahoo Proxy Statement
Posted by Kevin Heisler
There are no surprises here except perhaps the branding of Yahoo's new advertising platform as "AMP!"
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New 3G iPhone 2.0 Gets Loopt
Posted by Kevin Heisler
The free social search application will connect users with their friends by using location technology built into the iPhone.
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User 927: U Are What U Seek: Search Engine Drama
Posted by Kevin Heisler
User 917 is a thriller about cyberstalking, search engines, and the way information is obtained, manipulated, and released in our wired world.
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Google Expands 3D Cities to Europe
Posted by Nathania Johnson
Last week Disney World, this week Google Earth has expanded its 3D program to select countries in Europe.
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Search Engine Watch Forum Discussions

Search: The next five years.
Posted by Mike Grehan
What happens if, in the future, we all have a search aggregator to manage our search results by file types and geography and business and personal and... There is no doubt in my mind that search is predominantly the way that people will find things online. And a useful tool/resource such as a search aggregator is bound to make life easier when it comes to finding your stuff. But that would mean you wouldn't need to go to the Google interface or Yahoo! or MSN, or anywhere else for that matter.
» Join the discussion...

Google Behavioral Targeting?
Posted by Discovery
Is Google using behavioral targeting already? I had heard there were announcements that this would happen with the acquisition of DoubleClick, but I have had no notice that it was in practice.
» Join the discussion...

SEO & SEM Tools?
Posted by weblearner
What are some of the best SEO & SEM tools out there?
» Join the discussion...


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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