SearchDay: Can Google Predict the Next President?
Today's search engine marketing news and opinion: Can Google Predict the Next President?; Link Building Ideas for Local Auto Dealers; Yahoo Plans Reorg: More Centralization; and more.
Today's search engine marketing news and opinion: Can Google Predict the Next President?; Link Building Ideas for Local Auto Dealers; Yahoo Plans Reorg: More Centralization; and more.
Today’s Top Story
Erik Qualman |
Can Google Predict the Next President? BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. The same can be done in the political world, as McCain and Obama are trying to build up their respective “brands” in the eyes of voters. » Full story » Print version |
Search Engine Watch Experts Columns
Justilien Gaspard |
Link Building Ideas for Local Auto Dealers LINK LOVE The beauty of certain industries — and the challenge — is they’re international, national, and local all at the same time. Such is the case with auto dealers. Here are two link building ideas for a local auto dealer that can be applied to various types of local businesses. » Full story » Print version |
Kevin Ryan |
Yahoo’s Suicide Pact with Google SEARCHING FOR MEANING Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing? » Full story » Print version |
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 2 BY THE NUMBERS Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys. » Full story » Print version |
News from the Search Engine Watch Blog
Yahoo Plans Reorg: More Centralization Posted by Kevin Newcomb Jun 26, 2008 Confirming recent rumors of another coming reorganization, Yahoo today announced its plans to centralize many of its product and engineering teams into one regional group in the U.S., rather than maintaining separate divisions for each set of products… » Continue reading |
Yahoo Sends Shareholders Letter About Google, Microsoft Posted by Frank Watson Jun 26, 2008 Guess the wagon circling has begun over at Yahoo in preparation of the stockholders’ meeting August 1. They sent out a letter to stockholders outlining the various events of the past few months and promoted voted for the existing board of directors… » Continue reading |
1.8 Billion Internet Users by 2012, China to Overtake US Internet Use by 2011 Posted by Nathania Johnson Jun 26, 2008 By 2012, 1.8 billion people will be using the internet, according to JupiterResearch. That will be a 44% increase from 2007. China, India, Russia and Brazil will see the highest growth rates. China will overtake the U.S. in internet use by 2011… » Continue reading |
Hillary Clinton out-Googled by Barack Obama 2008 campaign Posted by Greg Jarboe Jun 26, 2008 Was the more seasoned Hillary Clinton presidential campaign out-Googled by the more search-savvy Barack Obama 2008 campaign? According to Kate Kaye at ClickZ, Clinton Spent Far Less Online Than Obama. And there are lessons here that every search engine marketer is going to want to see… » Continue reading |
Google Getting Sued For $1 Billion Over Gmail Tool Posted by Frank Watson Jun 26, 2008 Apparently Chicago-based firm LimitNone is suing Google for misappropriating the trade secrets of its “gMove” application that Google allegedly used to develop its Email Uploader. The two-count lawsuit also claims Google violated Illinois’ consumer fraud laws… » Continue reading |
Google Maps Easter Egg Discovered Posted by Kevin Heisler Jun 26, 2008 Google Maps features a very funny Google Easter Egg: If you ask for directions from an address in Australia to an address in the USA the ever helpful “Get directions” tool gives some great tips on how to cross the Pacific Ocean… » Continue reading |
Twellow: Twitter Member Search Posted by Frank Watson Jun 26, 2008 The people who give us WebProNews have launched a search engine for Twitter members – Twellow. Smart move given the popularity of Twitter and one Twitter itself could have launched if it was not already trying to lift a whale with a bunch of small birds… » Continue reading |
Google Names Patrick Pichette New CFO Posted by Frank Watson Jun 26, 2008 Google has announced their replacement of outgoing CFO George Reyes. Former Bell Canada CFO Patrick Pichette has been offered the position along with an employment package as good as many first round draft picks in sports… » Continue reading |
Searchme Adds Media Search and Visual Bookmarking Posted by Nathania Johnson Jun 26, 2008 Visual search engine Searchme has announced the addition of two new features. The first is Media Search, which allows users to search for videos and images from YouTube and Flickr. The second is “Stacks,” a visual bookmarking and sharing features that enables users to share what they find on blogs… » Continue reading |
State of Missouri Releases Collaborative Search Portal Posted by Nathania Johnson Jun 26, 2008 The State of Missouri has launched a collaborative search portal, enabling citizens of the Show-Me state to explore millions of historical documents. The search, dubbed Missouri Digital Heritage, is powered by Deep Web Technologies’ Explorit Research Accelerator… » Continue reading |
Apartment Guide Launches Mobile GPS Search Application Posted by Nathania Johnson Jun 26, 2008 Apartment Guide has launched a mobile search application allowing users to find apartments via GPS. They’ve partnered with Mobile Accord to provide the location-based listings, available through participating carriers… » Continue reading |
Microsoft’s Steve Ballmer Sees All Media Electronic in 10 years Posted by Frank Watson Jun 26, 2008 Microsoft CEO Steve Ballmer told the Washington Post today that trees will have no fears from newspaper publishers as all media will be electronic. Funny to see someone with such influence on our lives be so far off the track… » Continue reading |
Google Searches Lead to One Conviction, One Arrest Posted by Kevin Heisler Jun 25, 2008 CNN/crime nailed one Google search crime story but missed the other. CNN caught the man who murdered his wife and daughter but missed the sex offender practicing medicine in Florida… » Continue reading |
Search Engine Watch Forum Discussions
QS and ad serving options Jun 26, 2008 I do a lot of ad testing but generally find ads with low CTR generate higher conversion rate and vice versa. Because of this, I have always left my campaigns to rotate ads more evenly under ad serving option. Since one of factors in QS is CTR, does this negatively … » Join the discussion |
Top Key Phrase Suddenly Fails Jun 26, 2008 A couple of days ago it seems my site was hit with some kind of algorithmic penalty that I can’t figure out. I try to only do white hat SEO. Site is a couple years old, very well ranked for hundreds of keywords. Has ranked on page 1 or 2 of … » Join the discussion |
AdWords: The Strangest Test Jun 21, 2008 Readers of this forum will know that I enjoy testing AdWords, and pushing it to the limits. But, this is without doubt the strangest AdWords test I’ve ever done. I’m not sure what it proves (if anything) but I’m posting it here to see it anyone has creative ideas… » Join the discussion |