SearchDay | Geo-Targeting Isn't Just for Local Businesses Anymore

by SEW Staff, July 24, 2009 Comments

Today's Top Story:

Geo-Targeting Isn't Just for Local Businesses Anymore

SEW EXPERTS: PROFITABLE PPC
Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns.
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Search Engine Watch Experts Columns

Gregg Stewart	Mobile Coupons Offer Multiple Benefits SEW EXPERTS: LOCAL & MOBILE SEARCH Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. » Full story » Print version
Frank Watson	Is Yellow Journalism the New Color of Content? SEW EXPERTS: SEM CROSSFIRE There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility. » Full story » Print version
Justilien Gaspard	Link Marketing Opportunities in Your Backyard SEW EXPERTS: PROMOTION & LINK BUILDING You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town? » Full story » Print version

News from the Search Engine Watch Blog

Microsoft Online Services Division Sees Loss from Stronger Dollar, Weaker Online Ads
Posted by Nathania Johnson Jul 27, 2009
On a day when the stock market rose above 9,000 and everyone but the short sellers were in good spirits, Microsoft provided reason for pause. Their quarterly earnings were painful. Recently, Google and even Yahoo earnings plus non-search and non-tech earnings seemed to show that perhaps the we've-seen-the-bottom pundits just ...
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AT&T Interactive to Sell Yahoo Display Ad Inventory
Posted by Nathania Johnson Jul 27, 2009
Yahoo and AT&T Interactive have announced a new partnership in which the telecom will sell the search engine/media portal/email giant's display advertising. AT&T's 5,000 sales people will sell the inventory to local businesses. Here's the official corporate-speak from Yahoo "Local businesses are looking to drive in-store traffic, and our alliance with AT&T ...
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Barnes and Noble Make Public Domain Titles Free on Google Book Search
Posted by Nathania Johnson Jul 27, 2009
Barnes and Noble will now be offering over 500,000 public domain titles with a new agreement from Google Book Search. The titles can be accessed via BarnesandNoble.com as well as B&N's reading applications. B&N recently announced a new eBookstore as well as new mobile reader applications for the iPhone and Blackberry. This ...
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Google Makes Conversion Optimizer More Widely Available
Posted by Nathania Johnson Jul 27, 2009
Google has opened up Conversion Optimizer to more advertisers. The AdWords tool is now available to those who've had at least 15 conversions in the past 30 days. If you're not familiar with Conversion Optimizer, Search Engine Watch expert David Szetela did a nice write-up of the tool last January. Basically, ...
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Google Latitude on the iPhone: There's an App for That (on Safari. Ew.)
Posted by Nathania Johnson Jul 27, 2009
Google has announced the launch of Latitude for the iPhone. If you're not familiar, Latitude is a tool that lets you share your whereabouts and find friends geographically (because Facebook and Twitter haven't gotten TMI enough). You won't find it in the App Store, and it's not a native app like ...
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Zillow Adds Mortgage Cost Comparison Feature
Posted by Nathania Johnson Jul 27, 2009
Real estate search engine Zillow has added a new feature to help consumers with the process of buying a home. 'True Cost' is a price comparison tool that allows borrowers to search anonymously for loans. "Truly shopping for a loan and comparing terms and costs on an apples-to-apples basis is excruciatingly ...
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TripFit.com Combines Travel Search with Coupons
Posted by Nathania Johnson Jul 27, 2009
A new travel search site has launched. The name is TripFit.com and their unique selling proposition is that they feature travel coupons. The coupons are provided through a partnership with CouponCabin.com. "Our mission is to make your trip fit your budget," said Scott Kluth, Founder of TripFit, Inc. "Whether it's business ...
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Search Engine Watch Forum Discussions

Is this black hat? Jul 24, 2009
I had a consult with a SEO firm that from all appearances has a good reputation and made some good, clearly white hat suggestions. That said, one of their biggest suggestions was to pay them to act as a middle man to get "legit" bloggers to blog about my site and ...
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Strange site shows different title in searh results & in cache page? Jul 22, 2009
Hi all, I am facing a strange problem. When i search for site:www. autodriver.com in Google. It shows me my home page cached with just "Auto Driver" in title. When I show the same page cache by using cache view from Google search in cache page it shows me full title ...
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Bing Search Algorithm? Jul 21, 2009
Hi Does anybody has got any clue of search algorithm of Bing - The decision engine:) Is anybody here getting good amount of traffic from Bing? Cheers!
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