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SearchDay | Granularity in Landing Page Optimization

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SEW Expert - Tim Ash Tim
Ash


Granularity in Landing Page Optimization
More SEW EXPERTS: BY THE NUMBERS SEW EXPERTS: BY THE NUMBERS
Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable.
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Search Engine Watch Experts Columns

SEW Expert - Michael Bonfils Michael
Bonfils


Yandex -- the SEO Perspective
More SEW EXPERTS: INTERNATIONAL SEM SEW EXPERTS: INTERNATIONAL SEM
Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have been brilliantly keeping up and innovating the advancement of search technology.
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SEW Expert - Carrie Hill Carrie
Hill


When and How to Outsource Your Small Business Search Marketing
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI.
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News from the Search Engine Watch Blog

Adobe Acquiring Omniture
Posted by Frank Watson Sep 17, 2009

Analytics company Omniture is being acquired by Adobe, according to the Omniture site today. The joint press release stated: Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion ...
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Facebook: 300 Million Users and Cash Flow Positive
Posted by Mike Boland Sep 17, 2009

Facebook just announced from the TechCrunch50 stage that it has reached 300 million active users and is cash flow positive. The latter milestone has been reached in advance of its initial goal of first quarter 2010.
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TC50: Local Search Site RedBeacon Takes Top Honors
Posted by Mike Boland Sep 17, 2009

The TechCrunch50 has concluded and the winners announced. Best in show went to local search startup RedBeacon. The site has elements of ServiceMagic and OpenTable and more can be found in the TechCrunch writeup and video of the company's demo on Monday. The startup competition has only been around for a ...
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Twitter Hires exGoogler, FeedBurner Founder Dick Costello as COO
Posted by Frank Watson Sep 17, 2009

Twitter has hired Dick Costello, former Google executive and FeedBurner founder, as their new COO. Costello left Google in July. As digiday notes: "The move is definitely a case of six degrees no longer separated. Union Square Ventures, a key investor in Twitter, also originally funded Feedburner before it was acquired ...
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Aliens Are Using Google's Crop Circle Logo To Invade Our Computers
Posted by Frank Watson Sep 17, 2009

Yesterday Google did another of their clever logo mysteries, the crop circle one seen below. But while I was tying it to the latitude and longitude they used in Twitter my computer was nearly hijacked. The interesting part of the search was the warning on the first listing which pushes you ...
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The BuyerSphere Project: Understanding B2B Buyer Patterns
Posted by Greg Jarboe Sep 17, 2009

At SES San Jose 2009, one of my favorite sessions was entitled, "The BuyerSphere Project: Understanding B2B Buyer Patterns." This major B2B research initiative was conducted by Enquiro Research with input from Google, Business.com, Covario, Marketo and DemandBase. So, the session was moderated by Gord Hotchkiss, President and CEO of ...
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At TC50: Crowd Sourcing the Neighborhood Watch
Posted by Mike Boland Sep 17, 2009

I'm at the TechCrunch50 show where Google and Microsoft yesterday announced new visual interfaces for news and image search, respectively. Today, I'm on the hunt for interesting mobile & local companies. One that just demoed, City Sourced, falls into this bucket, giving users a chance to report local crime and vandalism. ...
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Google Acquires reCAPTCHA; Plans to Use Technology for Books and Archives
Posted by Nathania Johnson Sep 17, 2009

If you've ever had to type in a bunch of funny looking letters and/or numbers when registering for a site or making a purchase online, then you've experienced CAPTCHA. Google has now acquired reCAPTCHA, a provider of the secure measure. What sets reCAPTCHA apart from other providers is that it uses ...
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Want to Move Product this Holiday Season? Offer Free Shipping
Posted by Nathania Johnson Sep 17, 2009

Hitwise has released data showing how the term "free shipping" trends over time. Not surprisingly, it tends to spark just before the holidays. Notice how the term spikes even higher as the years go by. Also, Hitwise says the peak for "free shipping" when online consumers are looking for great post-holiday ...
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Go To SES Berlin Or SES Chicago For "A Ranking in the Top Three"
Posted by Greg Jarboe Sep 17, 2009

As you plan you schedule for the rest of the year, consider attending SES Berlin, which will be held November 24-25, 2009, and SES Chicago, which will be held December 7-11, 2009. For a sneak preview, watch the interview with Matt McGowan, VP Publishing at Incisive Media, by John Mulligan of ...
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Yahoo Meme Uses Sleeping Dog For Fail Page
Posted by Frank Watson Sep 17, 2009

Okay so Twitter has the Fail Whale, but Yahoo's new contender in the social media space Meme has its own version the Fail Dog. The image is a sleeping dog as can be seen below... guess when things don't work Yahoo asks you to let sleeping dogs lie. ...
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adCenter Puts Out the Call for Image Ad Testers
Posted by Nathania Johnson Sep 17, 2009

adCenter is starting a pilot program to test image ads for their Content Network, including MSN sites. Image ads can be purchased on a CPC or CPM model. You need to have your own IAB standard creatives to participate. Then, follow these instructions, per the adCenter blog: 1. If you manage your ...
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Search Engine Watch Forum Discussions

page titles and tags - similarities Sep 15, 2009
I've noticed sites doing multiple pages having exact same titles with sequenced tags, like: 'Search Engine Marketing' .com/search-engine-marketing.htm 'Search Engine Marketing' .com/search-engine-marketing*2*.htm 'Search Engine Marketing' .com/search-engine-marketing*3*.htm And these pages contain links to the other pages that basically name the subtitles/page content which is different on each page. Is there really any danger in this practice or having pages ...
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URL Sitemap in footer. Bad idea? Sep 14, 2009
I have my sitemap in the footer to allow google to keep crawling (no not my xml sitemap just all urls.) The url site map has around 4,000 category level links. Could having this on the bottom of every page cause googlebot to time out and not crawl more of ...
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Google Sandboxing - does it still exist? Sep 13, 2009
I read an interesting article about Google Sandboxing From what I understand, if you have a complete new website which *suddenly* gets loads of links, then your website will be sandboxed!! Google will think you're trying to fool them and will place you on probation - or something like that! The article went ...
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*Early Bird Rates expire April 17.

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