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SEW Expert - Justilien Gaspard Justilien

Create Something Newsworthy, Part 2 -- Testing
Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll often find they aren't as great as you thought.
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Search Engine Watch Experts Columns

SEW Expert - Tim Ash Tim

The Decision-Making Funnel, Stage 3: Desire, Part 2
We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and now we continue looking at the desire stage.
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SEW Expert - Kevin Ryan Kevin

Fear the Google
Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google?
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News from the Search Engine Watch Blog

Google Enables Public Data Search
Posted by Nathania Johnson May 1, 2009

If you're a numbers, geography or news junkie, then you'll love a new feature released by Google to its main search engine. It enables searches for public data. Type in population followed by a county and you'll get data for that. Type in unemployment rate followed by a location and, ...
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Twitter's Retention Numbers Exposes Loyalty Problem
Posted by Nathania Johnson May 1, 2009

With all the buzz about Twitter lately, Nielsen Online exposes a problem: retention and loyalty. It seems that 60% of Twitter users never return the next month to Tweet. Compared to the retention rates of MySpace and Facebook, Twitter is lagging: They also did some fancy pants math to show the ...
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Jeff Levick Named Head of AOL Global Advertising and Strategy
Posted by Greg Jarboe May 1, 2009

In a press release this morning, AOL announced that Jeff Levick will join the company as President, Global Advertising and Strategy. In this new and expanded role, Levick will be responsible for Platform-A, AOL's advertising business, as well as developing global revenue strategies. Levick comes to AOL from ...
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Another DOJ Antitrust Investigation for Google, This Time for Book Search Settlement
Posted by Nathania Johnson May 1, 2009

Months after Google pulled out of a search ad deal with Yahoo! due to a Department of Justice antitrust investigation, the search engine is facing a similar battle - this time with its Book Search settlement. You may remember that Google reached an agreement with Authors Guild and the Association of ...
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Clay Shirky, Author of "Here Comes Everybody", to Keynote at SES San Jose
Posted by Greg Jarboe May 1, 2009

Okay, I understand that it's hard to think beyond the current quarter. But, looking ahead to August could save you up to $600. Let me explain. Search Engine Strategies San Jose will be held August 11-14, 2009. It is expected to attract approximately 6,000 marketing executives, managers, professionals, ...
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Microsoft to Bring Tellme to Windows Mobile Phones
Posted by Nathania Johnson May 1, 2009

Microsoft is bringing Tellme, a voice service it acquired a couple years ago, to Windows Mobile phones. Tellme will enable voice search as well as voice commands for the phones it's used on. Here are examples of how you'll be able to use Tellme: Send a text by saying "text" to open ...
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Hulu Surpasses Yahoo Sites in Online Video Race for March 2009
Posted by Nathania Johnson May 1, 2009

Looks like the momentum created by an ad campaign that began during the Superbowl continues to bring a boost to Hulu. The online video joint effort by NBC and Fox landed in the top 3 video sites in March 2009, something comScore says is a first. Hulu pushed Yahoo! sites ...
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Search Engine Watch Forum Discussions

Code for a 301 redirect from a plain .html page? Apr 30, 2009
hi, I have done 301 redirects from ASP pages before but never from a good old plain .html file. i am wondering what I need to add to the page to redirect to a new location. I read on the net than I can do it from IIS, unfortunatly I am on ...
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Page rank question Apr 29, 2009
Hello, I have a question and hope to find some guidlelines here :) 2 websites; the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9. Analysing ...
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Is Every SEO, SEM, PPC Professional Employed? Apr 27, 2009
I've gotten a lot of recruiters calling or emailing me with information. I've tried to reach out - Twitter, LinkedIn connects - to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work - but no one ...
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SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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