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Top 10 U.S. Search Terms by Category, July 2010

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 U.S. Search Terms by Category, July 2010 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.49 ford 1.79
paypal.com 1.02 toyota 1.61
oovoo 0.86 honda 1.53
paypal login 0.79 hyundai 1.17
people search 0.76 nissan 1.13
reverse phone lookup 0.64 harley davidson 1.04
paypal account 0.50 oreilly auto parts 0.98
www.paypal.com 0.44 chevrolet 0.85
find people 0.42 kia 0.64
intelius 0.41 jeep 0.61
Movies Social Networking and Forums
Search Term Search Volume Search Term Search Volume
netflix 6.96 facebook 12.29
redbox 0.67 facebook login 4.70
imdb 0.63 youtube 4.00
free movies online 0.59 myspace 3.07
netflix.com 0.59 facebook.com 1.61
fandango 0.58 www.facebook.com 1.34
watch free movies online 0.55 you tube 0.58
movies 0.49 myspace.com 0.53
blockbuster 0.46 youtube.com 0.43
netflix login 0.39 youtube broadcast yourself 0.32
Blogs and Personal Websites Broadcast Media
Search Term Search Volume Search Term Search Volume
facebook.com 0.71 fox news 2.35
youtube 0.49 cnn 2.23
facebook 0.31 msnbc 1.15
bossip 0.25 cnn.com 0.57
youtube music 0.19 news 0.53
tumblr 0.15 cnn news 0.51
perez hilton 0.15 abc news 0.43
xanga 0.14 ksl 0.36
caringbridge 0.14 ksl classifieds 0.35
facebook login 0.13 foxnews.com 0.35
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
coupons 0.19 hotels.com 0.57
consumer reports 0.17 carnival cruise 0.34
marlboro.com 0.15 disney world 0.27
mycokerewards 0.09 six flags 0.23
free stuff 0.09 cedar point 0.23
mapquest driving directions 0.08 royal caribbean 0.19
coupons.com 0.08 disneyland 0.19
mycokerewards.com 0.08 hershey park 0.18
jcpenney coupons 0.07 holiday inn 0.18
printable coupons 0.07 kings island 0.18
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 4.90 tylenol recall 0.44
dominos 2.01 cialis 0.36
mcdonalds 1.99 fibromyalgia 0.34
domino's pizza 1.10 lexapro 0.29
starbucks 0.88 zenni optical 0.28
subway 0.87 cymbalta 0.22
mycokerewards 0.63 diabetes 0.20
kfc 0.55 phentermine 0.20
dominos pizza 0.53 high blood pressure 0.18
mycokerewards.com 0.51 affordable dentures 0.18
Hitwise

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


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