SEO News
Search

Inktomi To Acquire Ultraseek From Go.com

author-default
by , Comments

Inktomi To Acquire Ultraseek From Go.com

By Danny Sullivan
Editor, SearchEngineWatch.com
June 8, 2000

Inktomi has announced that it is to acquire Ultraseek Corporation, the subsidiary of Go.com that produces search software used by web sites and companies for site-specific and Intranet searching. However, the move will have no impact on Go.com continuing to serve a general search market.

Inktomi is a leader in the web-wide search market, providing results that are rebranded by major search sites such as MSN Search and Yahoo. Inktomi also powers a number of smaller vertical portals. However, Inktomi has never competed in the enterprise search market. It has no products for clients wanting to make their sites or Intranets searchable. The Ultraseek acquisition will give Inktomi not only an enterprise product but also one that has an existing client base and product history. The acquisition is expected to close in November, Inktomi says.

The move should strengthen Inktomi's position in the search market, because it is not unusual for those seeking enterprise search solutions to turn to the leaders in the web-wide search market. For instance, AltaVista has a growing software division specifically designed to serve the enterprise market. Now, Inktomi can also fulfill such search needs.

"If somebody needs something for search, we'd like them to be able to come to Inktomi regardless of the application," said Troy Toman, Director of Business Development for Inktomi's search division.

The sale will not impact web-wide searching at Go.com. The company, which emerged out of a partnership between Disney and search company Infoseek, says that it retains the right to use any necessary technology for its separate web-wide search product and that it plans to continue offering web-wide searching, despite past statements about plans to focus the portal toward those interested in entertainment and recreational content.

"We are continuing to aggressively improve on and develop our search engine and directory technologies for broad internet search," said Go president Steve Wadsworth. "That core Infoseek [web-wide” technology is incredibly valuable. It's world-class, and we've got patented technologies that we are retaining."

Wadsworth stressed that Go will continue to provide web-wide search suitable for any type of user. Go hopes to distinguish itself by offering in-depth coverage relating to the areas of entertainment and recreation, but the site won't be limited to those topics.

"If somebody comes to our site and types in a query on some more obscure non-recreation or entertainment topic, we will return kick-ass search results," Wadsworth said.

Inktomi
http://www.inktomi.com/

Ultraseek
http://www.ultraseek.com/

Go.com
http://www.go.com/

Search Engine Software
http://searchenginewatch.com/resources/software.html

Provides a list of other enterprise search products and links to sites and articles about this subject.

Inktomi Lands Net Software Firm
InternetNews.com, June 8, 2000
http://www.internetnews.com/intra-news/article/0,2171,7_390441,00.html

Some additional financial details about the deal.

AltaVista searches for answers
Boston Herald, May 15, 2000
http://www.bostonherald.com/business/technology/alta05152000.htm

Licensing its search software is apparently AltaVista's fastest growing business, now making up 10 percent of the company's revenues.

Disney's Go.com narrowing focus
News.com, Jan. 27, 2000
http://news.cnet.com/news/0-1005-200-1534017.html

Discusses how Go.com plans to change its focus.


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus