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SearchDay: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy

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SEW Expert - Frank Watson Frank

Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy
To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms.
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Search Engine Watch Experts Columns

SEW Expert - Gregg Stewart Gregg

The Local Advertiser of Today and Tomorrow
Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow.
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News from the Search Engine Watch Blog

Microsoft's BrowseRank Aims for Better Results than PageRank
Posted by Nathania Johnson Jul 25, 2008

While Google is busy rolling out a PageRank update, Microsoft is researching what they hope will be the next big thing in search: BrowseRank. The technology takes user browsing habits into account when determining relevant search results. We propose computing page importance by using a â””user browsing graphâ”” created from user ...
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Google PageRank Updates to Roll Out Soon
Posted by Nathania Johnson Jul 25, 2008

Google's head of web spam, Matt Cutts, has announced that updates to PageRank will be visible in the coming days. Cutts also said that some existing penalties will be expired with the update. If you're new to search engine marketing and want to learn about PageRank, here's a whole slew of ...
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Microsoft Moves on from Yahoo Again; Talks Internal Search Innovation
Posted by Nathania Johnson Jul 25, 2008

After the latest round of attempted negotiations with Yahoo and investor Carl Icahn, Microsoft is once again saying that it is moving on from trying to acquire the second-place search engine. Addressing the attendees at Microsoft's financial analyst meeting, Ballmer explained Microsoft's Plan B for building search and competing with ...
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Benchmark Natural Search vs. Paid Search Traffic
Posted by Kevin Heisler Jul 25, 2008

Compete has enhanced its Web analytics product features to include a breakout between organic search traffic and paid search traffic. Compete just announced Paid vs. Natural Search Breakouts in Search Analytics. This new metric takes an even deeper dive into competitive search data by showing the percentage of search referrals ...
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Randy Pausch Last Lecture: Advanced Education for Search Marketers
Posted by Kevin Heisler Jul 25, 2008

Randy Pausch delivered the "Last Lecture" after he learned that he'd developed terminal pancreatic cancer. His video became an Internet sensation, with over 3,000,000 views on YouTube. Pausch was a computer science professor at Carnegie Mellon University. You can find Randy Pausch's home page here:˜pausch/ Randy Pausch died today at the ...
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Social Media Metrics: How Internet Famous Are You?
Posted by Kevin Heisler Jul 25, 2008

Monitor, monitor, on the wall, "Who's the most Internet Famous of them all?" has launched a new, free service for everyone who wonders how Internet famous they currently are. It's called the "Celebrity Meter." It won't tell you how whether you have celebrity friends, but it will let you know ...
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Search Engine Watch Forum Discussions

Increasing Lead Generation Jul 24, 2008
Apologies if this is the wrong forum for this, but there didn't seem to be anything else relevant to "SEO business" Anyway, As a bit of background I work as a sole SEO within a much larger agency that also offers corporate hosting, development, design etc etc. Over the last couple of years ...
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How long to see results? Jul 24, 2008
I know there is no real good answer to this question, but I would like to hear feedback from personal long does it generally take before you see the effects of your link building? I know there are all sorts of variables, but for instance I have been ...
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Updated features launched in July Jul 25, 2008
All, I want to let you know about a couple of new features we added today. *Ad Performance Report Enhancements* We've added three new data columns to the Ad Performance Report: ┢ Ad ID└your ad└s ID number. ┢ Visual representation of the ad└your ad└s title, short description and display URL. ┢ Destination URL ...
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SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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