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SearchDay | Integration of Your Marketing Efforts

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SEW Expert - Carrie Hill Carrie
Hill


Going the Distance -- Integration of Your Marketing Efforts
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark
Jackson


Blogging for Search Engine Optimization
More SEW EXPERTS: ORGANIC SEO SEW EXPERTS: ORGANIC SEO
Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start?
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SEW Expert - Liana Evans Liana
Evans


Can Social Media Be Measured?
More SEW EXPERTS: SOCIAL MEDIA MARKETING SEW EXPERTS: SOCIAL MEDIA MARKETING
There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing.
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SEW Expert - Ron Jones Ron
Jones


Google Analytics 101, Part 2
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic.
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News from the Search Engine Watch Blog

Google and SpotMixer Expand Partnership to Include In-Stream Video Ads
Posted by Nathania Johnson Sep 2, 2009

Google and SpotMixer are teaming up to provide do-it-yourself in-stream video advertising. The ads can be produced for viewing on YouTube or the Google Content Network. The feature is free unless you want a professional voice-over. Those services begin at $50. This isn't the first time Google and SpotMixer have partnered up. ...
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Global Search Market Tops Over 100 Billion Searches a Month
Posted by Greg Jarboe Sep 2, 2009

comScore has just released a study of the global search market that shows more than 113 billion searches were conducted in July 2009. This represents a 41 percent increase compared to a year ago. Google attracted significantly more searches than any other search engine with 76.7 billion searches conducted, ...
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Yahoo! Sets More SearchMonkey Features to Default
Posted by Nathania Johnson Sep 2, 2009

Yahoo! is expanding the number of SearchMonkey features set to default-on in their search results. The update is the result of the completion of testing microformat templates. Now, sites that provide structured data according to Yahoo!'s specified formats will automatically get SearchMonkey default-on status, allowing an enhanced result to be ...
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Social Media Comprises 20% of All US Display Ad Impressions
Posted by Nathania Johnson Sep 2, 2009

comScore has released data from their Ad Matrix for July 2009 and found that social networking sites comprised over 20% of all US online display advertising impressions. MySpace and Facebook lead the pack with 9.2% and 8.2% respectively. MySpace served up 30 billion impressions to 64 million unique visitors while Facebook ...
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Google News Incorporates Search Suggestion Feature
Posted by Nathania Johnson Sep 2, 2009

Google Suggest, a query suggestion tool, has been added to Google News. The algorithm for the feature has been tweaked to feature news-related suggestions. The feature has been added to Google News in English, French, Italian, German and Spanish. ...
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Search Engine Watch Forum Discussions

Google not showing all 10 SearchResults Aug 31, 2009
Has anyone noticed recently that google is only showing 8-9 actual search results for some keywords? I have seen this several times lately. It is like they have started to count Video Results and Shopping Results as part of the normal Web Results. Does anyone know if ...
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Google Indexed pages fluxuating wildly Aug 26, 2009
I have been logging my new site since it launched. The pages indexed by google (site:mysite.com not the webmaster count) has been fluxuating. It started out with a decent # 5-7,000. Since then it has dropped to 5,000 / 3,000 / back to 5,500 / and now it is at ...
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Yahoo Directory - what's in store Aug 22, 2009
With my directory listing coming up for renewal, at this point in the company's transition, I am debating on what advantages there might be for listings in the coming year. Isn't Yahoo pulling from Bing now? Even though they weren't giving much if any priority to Directory sites in their own ...
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ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

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