IndustrySearchDay | Fear the Google

SearchDay | Fear the Google

Today's search engine marketing news and opinion: Fear the Google; The Decision-Making Funnel, Stage 3; Microsoft Offers Vine, Social Media For Important Personal Info; and more.

Today’s Top Story:

SEW Expert - Kevin Ryan Kevin
Ryan

Fear the Google
More SEW EXPERTS: SEARCHING FOR MEANING SEW EXPERTS: SEARCHING FOR MEANING
Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google?
» Full story » Print version


Search Engine Watch Experts Columns

SEW Expert - Tim Ash Tim
Ash

The Decision-Making Funnel, Stage 3: Desire, Part 2
More SEW EXPERTS: BY THE NUMBERS SEW EXPERTS: BY THE NUMBERS
We’ve been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We’ve already examined awareness and interest, and now we continue looking at the desire stage.
» Full story » Print version

SEW Expert - Mark Jackson Mark
Jackson

SEO Site Review: Time to Clean Up Home-Yard
More SEW EXPERTS: ORGANIC SEO SEW EXPERTS: ORGANIC SEO
It’s time for Mark’s quarterly site review. Today, we’ll look at a Web site that has so many issues that there’s going to be something here for everyone.
» Full story » Print version

SEW Expert - Carrie Hill Carrie
Hill

Don’t Ignore Your Sitemap!
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
Many sites have underutilized sitemap pages. It’s really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer.
» Full story » Print version

News from the Search Engine Watch Blog

Microsoft Offers Vine, Social Media For Important Personal Info
Posted by Frank Watsonhttp://www.kangamurramedia.com Apr 30, 2009

Microsoft announced the beta launch of Vine – a social media platform for personal information sharing. As the site states: “The Microsoft Vine Beta connects you to the people and places you care about most, when it matters.” While it may be in beta as an emergency Twitter like app, the …
» Continue reading

IAC Acquires Restaurant Recommendation Guide Urbanspoon
Posted by Nathania Johnson Apr 30, 2009

IAC, parent company of Ask.com, has acquired Urbanspoon. The restaurant recommendation is a website as well as one of the more popular iPhone apps. Urbanspoon will remain an independent brand, but its content will be integrated with other IAC properties such as Citysearch and InsiderPages. “With a dedicated and comprehensive focus …
» Continue reading

Google Starts Small Business Network to Influence Government
Posted by Nathania Johnson Apr 30, 2009

Google has started an initiative called the “Small Business Network” which is designed to influence legislation regarding business. One of the first actions is to attempt to have a say on the $7 billion from the recent stimulus bill that is set aside for broadband. Another important issue for the …
» Continue reading

Google Updates AdSense Program Policies Page
Posted by Nathania Johnson Apr 30, 2009

Google has made some clarifications to its AdSense Program Policies. Straight from the horses mouth (aka the Inside AdSense blog), here they are: Google brand violations: This policy has always existed in our Terms and Conditions, but we’ve now brought it directly to the ‘Ad Placement’ section of the program policies …
» Continue reading

Yahoo Fires Them On The Road, Hundreds Get Axe Today
Posted by Frank Watsonhttp://www.kangamurramedia.com Apr 30, 2009

Looks like no one can hide from the Yahoo axe today. Last week it was going to be 700, today the number is 600 – but people are being aggressively laid off – apparently even employees on the road are getting notification of termination, according to Silicon Alley Insider. Morale must …
» Continue reading

AOL Ad Revenues Drop 20% in Q1 2009
Posted by Nathania Johnson Apr 30, 2009

Time Warner, parent company of AOL, has reported their first quarter earnings for 2009 and the news isn’t great for AOL. Ad revenues have dropped 20% or $109 million. The losses largely contributed to the 7% decline parent company Time Warner experienced overall. The losses added to Time Warner’s desire to …
» Continue reading

Hulu Surpasses Yahoo Sites in Online Video Race for March 2009
Posted by Nathania Johnson Apr 30, 2009

Looks like the momentum created by an ad campaign that began during the Superbowl continues to bring a boost to Hulu. The online video joint effort by NBC and Fox landed in the top 3 video sites in March 2009, something comScore says is a first. Hulu pushed Yahoo! sites …
» Continue reading


Search Engine Watch Forum Discussions

Adwords MouseOver Rate Apr 29, 2009
Have anyone noticed that there is a separate column under the “Ad Variation” Tab that shows “MouseOver Rate” for each ad variant. A visitor has to hover their mouse for more than 1 second on the ad area to be counted for the MouseOver rate. But Suprisingly, this column was removed …
» Join the discussion

Google Indexed AdWords URL – Now What? Apr 28, 2009
Hope everyone is having a great year so far. I’ve run into an issue that I was hoping to have help with. Here’s the story: My client added on a service and bought a keyword filled domain to use for AdWords purposes. I set the robots.txt …
» Join the discussion

Is Every SEO, SEM, PPC Professional Employed? Apr 27, 2009
I’ve gotten a lot of recruiters calling or emailing me with information. I’ve tried to reach out – Twitter, LinkedIn connects – to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work – but no one …
» Join the discussion


Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y