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Top 10 Search Terms in 10 Categories, January 2007

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.


Top 10 Search Terms by Category, Four Weeks Ending January 27, 2007 (%)
IT and InternetAutomotive Manufacturers
Search TermSearch VolumeSearch TermSearch Volume
paypal4.52toyota2.39
paypal.com1.14honda2.09
www.paypal.com0.76nissan1.82
people search0.71ford1.67
pay pal0.57dodge1.13
experian0.48chevrolet0.88
auctiva0.38bmw0.79
neteller0.37jeep0.74
people finder0.33hyundai0.73
edline0.32chevy0.70
MoviesInternet Advertising
Search TermSearch VolumeSearch TermSearch Volume
netflix1.25free stuff0.75
imdb1.20free samples0.66
movies0.83zappos0.61
blockbuster0.79vemmabuilder.com0.58
fandango0.40tlcemail0.46
netflix.com0.31work from home0.36
stomp the yard0.30free0.34
imdb.com0.24call wave0.34
blockbuster.com0.23comcast.net0.29
iamc theatres0.23unclaimed money0.28
Food and Beverage Brands and ManufacturersPharmaceutical and Medical Products
Search TermSearch VolumeSearch TermSearch Volume
pizza hut2.53lexapro0.77
starbucks1.41chantix0.53
candystand1.07cymbalta0.50
mcdonalds0.99phentermine0.50
dominos pizza0.79pfizer0.48
subway0.73viagra0.47
dominos0.58nytimetoquit.com0.37
www.maxwellhouse.com0.57zoloft0.34
burger king0.53nexium0.33
kraft foods0.52johnson and johnson0.29
Blogs and Personal Web SitesBroadcast Media
Search TermSearch VolumeSearch TermSearch Volume
xanga0.70cnn2.04
myspace0.64msnbc0.89
yahoo 3600.48cnn.com0.78
3600.47fox news0.67
perez hilton0.44news0.56
myspace0.39bbc0.54
xanga.com0.35www.cnn.com0.38
saddam execution video0.21good morning america0.33
housing bubble blog0.20bbc news0.31
area codes0.19abc news0.29
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search TermSearch VolumeSearch TermSearch Volume
consumer reports0.19hotels.com0.44
coupons0.17hotels0.40
pch.com0.13disney world0.34
froogle0.09holiday inn0.25
mycokerewards.com0.08disneyland0.25
free stuff0.08las vegas0.24
www.pch.com0.07walt disney world0.23
free samples0.06cruises0.19
consumer report0.05hawaii0.14
bizrate0.05best western0.14
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View: Top 10 Search Terms by Category, Four Weeks Ending December 30, 2006

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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