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SearchDay | The 60 Minute SEO Site Audit

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SEW Expert - Eric Enge Eric

The 60 Minute SEO Site Audit
Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less.
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Search Engine Watch Experts Columns

SEW Expert - Herndon Hasty Herndon

Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2
More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting the two to work together.
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SEW Expert - Ron Jones Ron

Developing a Social Media Strategy 101, Part 1
Many businesses want to integrate social media into their marketing mix, but aren't sure where to start. Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have.
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News from the Search Engine Watch Blog

Meet the New Google. Not That Much Different from the Old Google.
Posted by Nathania Johnson Aug 11, 2009

Ok, so you big time search geeks are going to notice the changes in the new Google architecture. But the vast majority of people? Probably not so much. I know Google said the changes would only be noticeable to "power users" but since they don't always make announcements about what ...
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It's So On: Facebook Rolls Out Live Feed Search to All Users, Includes Real-Time Updates
Posted by Nathania Johnson Aug 11, 2009

Just hours after announcing its acquisition of FriendFeed, Facebook came out with more big news: it's rolling out its new search to all users. Now, you'll be able to search the live feeds of your friends and everyone. Of course, everyone only includes those who allow their updates to be ...
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Google Unveils New Search Architecture, Releases Developer Preview
Posted by Nathania Johnson Aug 11, 2009

While Microsoft and Yahoo! have been spending time hashing out a new search deal, Google has spent the past few months secretly working on a new search architecture. The new architecture is only seen by "power users" and web developers. Now, they're ready to test the architecture with a web ...
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Facebook's FriendFeed Acquisition Could Have Implications for Search (Yes, Search)
Posted by Nathania Johnson Aug 11, 2009

Facebook has acquired FriendFeed, a social media aggregator. As Facebook has looked recently to improve and expand features like its live feed and search, this acquisition makes a lot of sense. FriendFeed makes it easy to share social media updates such as Tweets, blogs, and yes, Facebook updates all in one ...
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SES San Jose 2009 Kicks Off with Over 5,000 Attendees
Posted by Greg Jarboe Aug 11, 2009

The Search Engine Strategies (SES) San Jose Conference & Expo and Social Media & Video Strategies Forum both get underway on Tuesday, August 11, 2009. More than 5,000 attendees have already registered to attend. I caught up with Matt McGowan, Vice President and Publisher for Incisive Media's Interactive Marketing ...
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Delicious Founder Regrets Yahoo! Sale, Launches Twitter Tool
Posted by Nathania Johnson Aug 11, 2009

Ben Parr over at Mashable dugg up the news (no pun intended) on Delicious founder Joshua Schachter regretting ever selling Delicious to Yahoo! He said: I wish I had not sold it to them. The cash and freedom do not even come close; I would rather work on a big, popular ...
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Protect Your Data By Moving to the Google Opt-Out Village
Posted by Nathania Johnson Aug 11, 2009

The Onion reports: Google Opt Out Feature Lets Users Protect Privacy By Moving To Remote Village via Google Blogoscoped
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Hadoop Founder Leaves Yahoo! for Cloudera
Posted by Nathania Johnson Aug 11, 2009

Doug Cutting is leaving his job working on Hadoop at Yahoo! to work on Hadoop at Cloudera, a Silicon Valley Startup. Cutting founded Hadoop, an open source framework designed to break up large sets of data in order to make them more easily manipulated. Yahoo! obviously uses Hadoop, but other ...
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Search Engine Watch Forum Discussions

Google Caffeine: What have you seen? Aug 11, 2009
I am noticing differences in how I show up in search results between the old google and the new test version. So far the only thing I have been able to find is that they are using my ecommerce history as a factor. ie: products with sales show up higher. ...
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Submitting to directories before optimized? Aug 10, 2009
My new site is up and running. My item landing pages use the sku info to automatically fill in the metas. However, I have to go through and manually complete the meta's for about 6,000 category levels. I am about 1/2 through this process. Can I go ahead and submit ...
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how does bing/yahoo deal affect your seo Aug 8, 2009
We need some feedback and comments for our views here - www.
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crawlers are very much irregular Aug 7, 2009
Hi I have a website and the home page of it is crawled by crawlers daily but on my services page the crawlers are very much irregular, although I am very much regular with my link building activity. Please help Thanks in advance!
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