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Highlights from the SEW Blog: August 20, 2007

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We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

  • Retailers Not Paying Enough Attention to SEO
    A new study from Oneupweb finds that the Top 100 retailers are not paying enough attention to SEO for their Web sites.
  • Aaron Wall Looks Inside Mind Of Google Engineer
    Using a much more educated and sarcastic spin on the New York Times article about Google's search engineers, Aaron Wall has given some insight into many of the factors Google engineers deal with.
  • Dynamic URLs and Crawlers
    There has long been a myth out there that search engine crawlers don't like dynamic web pages. A better way to say it is that search engine crawlers don't really like lots of parameters on URLs.
  • Open Those Gates Already
    How search-engine friendly are the Top 100 U.S. newspapers on the web? Not enough.

Search Advertising

Linking Issues & Social Media

Analytics & ROI

Local & Mobile Search

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

  • American Airlines Suing Google Over Trademark Violation
    Seems American Airlines has not read about previous law suits over trademark terms as keywords.
  • Optimizing your SES San Jose Schedule
    Still trying to figure out which of the 73 sessions to attend at next week's Search Engine Strategies conference? Let Greg Jarboe guide you with his optimized schedules for paid- and organic-focused search marketers.
  • Interview with Danny Sullivan
    Danny has been telling people for years that vertical search and personalization are coming, but now that they are both here he wonders "what do I tell them now?"
  • SES Advisory Board Members Named
    Today, the first group of 15 advisors has been named to the SES Advisory Board, focusing on the U.S. Search Engine Strategies events.
  • Women of SEO Luncheon Monday August 20
    Li Evans at Marketing Gurus is organizing a Women of Search luncheon Monday August 20 during SES.
  • SES: The Benefits of Repeat Visits
    According to Craig Paddock, who has attended 17 consecutive U.S. SES events, there are benefits for repeat visitors.
  • Microsoft Completes aQuantive Acquisition
    Microsoft has completed the acquisition of aQuantive, and has created a new Advertiser and Publisher Solutions (APS) Group to fit it in.
  • Search Engine Strategies Updates
    Search Engine Strategies San Jose is just a week away. Everyone who's ready for an intense week of immersion in the latest and greatest thinking in the search industry (not to mention the heroic levels of drinking that seems to always go along with it), raise your hand.

Searching/Search Technologies

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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