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Highlights from the SEW Blog: Jan. 22, 2007

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Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

  • Google Courts Book Publishers, Librarians
    Google held an all-day love-fest for book publishers at the New York Public Library, complete with an all-star cast of Web luminaries.
  • Are You Undervaluing Traffic?
    Many marketers aren't able to quantify the value of online traffic. The problem isn't that online traffic costs are increasing, it's that they cost so little to begin with.
  • The Sweet Smell of Search?
    The concept of "search scent" illustrates that humans forage for information on the Internet in much the same way animals follow scent and visual cues to find food.
  • Two- and Three-Word Queries Rule
    According to data collected from users of European Web analytics provider OneStat, most people use 2- or 3-word queries in search engines.
  • SEMPO Brings State of Search Marketing Survey to Europe
    For the first time, SEMPO is fielding a European version of its "State of the Search Marketing Industry" survey. It's designed to estimate the size of European corporate spending on search engine marketing activities and to document key SEM trends in Europe.
  • Miva InLine Ads Now Self-Serve
    Pay-per-click ad network Miva is consolidating its search ads, contextual text ads and in-line text ads under a single management console, dubbed Miva Monetization Center (MC).
  • Without Neutrality, What Happens to Search?
    Search depends on net neutrality. As a searcher, you already know how it feels to be blocked from results. Who hasn't performed a search where you clicked to some blocked or paid access page? Now imagine that on a larger scale, and search becomes an exercise in ultimate frustration.
  • What’s Worth More, the Review or the Links?
    SponsoredReviews has joined the much-maligned pay-to-blog network scene.
  • Urchin Founder Talks About Google Analytics
    Urchin founder Brett Crosby talks about Google Analytics' philosophy of building a scalable product with minimal service needs, the good and bad of being acquired by Google, and the top issues facing analytics providers.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility to search for the headline.


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