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The Search Engine Report - Number 97

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In This Issue

+ SES Chicago Happens This Month
+ Search Engine Watch Articles
+ More From The Search Engine Watch Blog
+ About The Newsletter

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SES Chicago Happens This Month

Our next Search Engine Strategies show comes to Chicago from December 13-16. The show features nearly 60 sessions focusing on all aspects of search engine marketing plus features an extensive expo hall.

Special panels in Chicago include new topics on the popular subject of running an SEM business, a new issues track that will tackle hot subjects such as "black hat/white hat" SEO and ads linked to trademarks, search ad pricing alternatives such as pay-per-call, unifying web standards and search engine optimization and even a Virtual SEM Matchmaking session where firms can pitch for help via an open mic format.

A full agenda and detailed information can be found at the conference web site. Dates for other events around the world next year have also been set for next year. Those dates and basic information can be found on the Search Engine Strategies site.

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Search Engine Watch Articles
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Here's a recap of major articles, important blog postings and some interesting forum discussions from Search Engine Watch since the last newsletter:

China Blocks Google News -- So Bring On The Disclosure
SEW Blog, Dec. 1, 2004

China's Google Block Sparks Media Group's Protest from InternetNews.com brings confirmation from Google that China is indeed blocking non-Chinese versions of its Google News service. This comes after Google omitted content from the Chinese language version of Google News saying it was in the best interest of Chinese users, since they wouldn't be able to reach some sources due to China's own blocking. Solution to criticism from groups like Reporters Without Borders? Stop the voluntary filtering and add some disclosure!

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Working With Google Scholar -- And More Approved Cloaking
SEW Blog, Dec. 1, 2004

Leigh Dodds provides a great rundown in his Google Scholar piece about one aggregator's experience in getting content prepared for entry into the new Google Scholar service. But the "sleight-of-hand" he discusses is cloaking -- good cloaking, with Google's approval -- but still against Google's published policies for webmasters. In this blog post, another plea for Google to stop delivering mixed messages on this issue.

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Shopping Search Update 2004, Part 2
SearchDay, December 1, 2004

Here's a look at new and interesting developments at the major shopping search and comparison sites during 2004. Today: NexTag, PriceGrabber, Shopping.com/Dealtime and Yahoo Shopping.

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Shopping Search Update 2004, Part 1
SearchDay, November 30, 2004

Here's a look at new and interesting developments at the major shopping search and comparison sites during 2004. Today: BizRate/Shopzilla, Froogle, and MSN Shopping.

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Microsoft Blogger Scoble Sticks With Google -- Though MSN Deserves A Break
SEW Blog, Nov. 30, 2004

He might work for Microsoft, but blogvangelist Robert Scoble says he's sticking with Google over his company's own search engine for now. Two reasons -- too many ads above the fold and disappointment with the results of a search on "microsoft blog." See his Just a little search comparison entry for more. But in this blog post, a closer look at why MSN Search deserves more credit on both fronts. I even break out a rule to measure the height of ad blocks.

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Shopping Search Week 2004!
SearchDay, November 29, 2004

Shopping has emerged as one of the most important vertical categories in the specialized search arena, for searchers, advertisers and merchants alike. In this article, and overview of the space, ratings of leaders and other information.

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Shopping Search Services for Advertisers and Merchants
Search Engine Watch, November 25, 2004

Companion to our Shopping Search Week coverage, this story exclusively for Search Engine Watch members provides links and more information about various programs offered by shopping search engines that give you more control over what's indexed or better visibility in product listing pages. Learn more about becoming a member here.

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Rating Search Engine Disclosure Practices
SearchDay, November 24, 2004

Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights.

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Search Engine Disclosure: Better, but Still Wanting
SearchDay, November 23, 2004

How forthcoming are search engines in disclosing their paid placement and paid inclusion policies? They're better than they were a couple of years ago, but there's still room for improvement, according to a prominent watchdog group.

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More On SEMPO Board Elections Process
SEW Blog, Nov. 23, 2004

SEMPO has opened nominations to elect a new board of directors. In this blog entry, some detailed information about the process.

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An Exceptionally "EEVL" Search Resource
SearchDay, November 22, 2004

One of the most respected engineering gateways on the web has just released four new databases providing free access to hundreds of online scientific and technical journals.

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Beta MSN Search Gains Submit Tool & Webmaster Info
SEW Blog, Nov. 19, 2004

Worried the new MSN crawler isn't picking up your pages? Now you can submit to the service. As with most add URL pages throughout the years, there's no guarantee pages will actually be added, however. But fear not -- as with most crawlers, many of your pages will naturally get picked up. The MSN Search blog also points out the new submit page along with other submission tips for site owners in its new Site Owner Help section. Read more via this blog post.

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GoogleGuy On Google Link Counts
SEW Blog, Nov. 19, 2004

Google's backlink feature has long not returned all the links Google actually knows about for a particular page. That's not going to change, but more links are showing and Google may also update wording on the site to reflect not all links show. A bit more about the issue via the blog post and in our forum thread Google Say Not Reporting All Backlinks.

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Search Engine Forums Spotlight
SearchDay, November 19, 2004

Links to this week's topics from search engine forums across the web: Google Launches Search for Scholars - Adwords to Ban Affiliates? - MSN's 'Near Me' Search Button - The Difference In Traffic for #1 and #10? - Robots.txt & Security Issues - One year anniversary of the 'Florida' Update - What is the Future of the 'Niche Directory'

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Google Scholar Offers Access To Academic Information
SearchDay, November 18, 2004

Google has launched a new Google Scholar search service, providing the ability to search for scholarly literature located from across the web.

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Google & The Approved Cloaking Problem
Search Engine Watch, November 18, 2004

Google needs to modify its policy on cloaking and provide more webmaster support, so programs like Google Scholar don't leave it open to accusations of hypocrisy. More in this special article for Search Engine Watch members. Learn more about becoming a member here.

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Managing the Firehose of Real-Time Information
SearchDay, November 17, 2004

RSS feeds, search alerts and other information monitoring technologies are great, but often end up providing too much of a good thing. PubSub is a 'matching engine' that offers a promising new way to keep up to date while alleviating information overload.

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Robots.txt & Security Issues
SEW Forums, November 17, 2004

The robots.txt file helps you block spiders, but webmasters may not realize some of the security risks that also need to be considered. Discussion and advice about this.

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Directory Submissions 101
SEW Forums, November 16, 2004

One of our most active members, Nick W of ThreadWatch.org, put up a great list of resources and threads to guide you though making directory submissions. Have more to add, come post here.

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New Search Related Patents
SearchDay, November 16, 2004

Keeping up with newly issued patents for search-related technology can help you spot emerging trends and potentially new competitors to the existing major web search players. And more more, see this postscript: Even More Search Patents.

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Keeping SEO Secrets
SEW Blog, Nov. 16, 2004

Threadwatch has an interesting post about how the real "secrets" of SEO never make it onto search forums. I agree, but it's not a reason for most to panic, as I look at more in this article.

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Another Cool Firefox Search Tool
SearchDay, November 15, 2004

In my Firefox series last week, I overlooked one of the browser's most powerful search functions: An 'always on' find as you type feature.

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Google Unlikely To Ban Trademark-Linked Ads
SEW Blog, Nov. 15, 2004

A rumor has circulated that Google might ban affiliates from purchasing ads linked to trademarked terms. But that's not the same thing as banning ALL ads linked to trademarks. This blog post looks at this important distinction and the challenges affiliates can post to the relevancy of paid ads. The postscript notes a Google denial of the rumor.

Andrew Goodman at Traffic also take another good look at the issues in Will Google Ban Affiliate Bidding? In particular, he talks about how automated ad building tools that Google itself provides makes it easy for affiliates to follow a dictionary-bidding approach.

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Search Engine Forums Spotlight
SearchDay, November 12, 2004

Links to this week's topics from search engine forums across the web: New MSN Search Goes LIVE in Beta - Microsoft To Launch New Search Engine - Google Launches 'Google Advertising Professionals' - Organic vs Paid Traffic ROI? - Making Money With AdWords? - Link Building 101

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AOL Joins Search Shortcuts Game
By Gary Price, Nov. 12, 2004

AOL Search is joining the search shortcuts game with the release of AOL Snapshots. News.com has coverage and this blog post looks more at what's offered at AOL and with other search players.

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Microsoft Unveils its New Search Engine - At Last
SearchDay, November 11, 2004

After months of speculation and two 'preview' releases, Microsoft has taken the wraps off of its new MSN search engine, the first major competitor to join the big leagues of web search in nearly a year. A major review of the news service. Also see:

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Search Engine Size Wars V Erupts
SEW Blog, Nov. 11, 2004

Google raised the stakes in the search engine size wars by claiming an index of 8 billion pages. Microsoft had planned to seize the title of biggest search engine by announcing 5 billion pages indexed today. We've been through these size wars before, and they are largely meaningless. A look at what to care about, what to dismiss and where we stand among the major search engines.

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Google Offers Advertisers Logo Certification & Other Aids
By Danny Sullivan, Nov. 10, 2004

Google's launched a new Google Advertising Professionals program designed to assist those who manage multiple AdWords accounts on behalf of others, such as search marketing companies. There are three aspects to the new program. My Client Center is new way for client managers to link up to 500 AdWords accounts and manage them in one place. Google AdWords Learning Center offers multimedia tutorials on various aspects of AdWords. Qualified Google Advertising Professional Logo is a new way for those who manage Google AdWords accounts to show they've been considered "qualified" by Google. More details via this blog entry.

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More Search and Browsing Fun with Firefox
SearchDay, November 10, 2004

Mozilla Firefox has features and extensions that go far beyond what you get with Internet Explorer. Here's how to turbocharge the browser to enhance your online experience.

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Firefox, Google and Web Search
SearchDay, November 9, 2004

Mozilla Firefox has Google, Yahoo and other search tools baked in, but they are just the tip of the iceberg when it comes to search capabilities available with this innovative new web browser that launched its first official version today.

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Mozilla Firefox: The Searcher's Browser
SearchDay, November 8, 2004

Looking for an alternative to Internet Explorer that addresses IE's notorious security flaws and has killer search capabilities to boot? Look no farther: Firefox is truly a searcher's browser. Also see from Gary Price: New Firefox Resources.

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Stale & Split Image Databases Fuel Google Conspiracy Theories
By Danny Sullivan, Nov. 8, 2004

A post at AnandTech raises concerns that Google Images fails to find pictures of US soldiers involved in the Abu Ghraib prison torture scandal. A conspiracy? In reality, Google said it was just a failure of freshness on its part. However, the More On Google Images & Google News Images post raises new questions about that explanation.

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Link Building 101
SEW Forums, November 7, 2004

Forums moderator Nacho Hernandez pulls together useful resources to articles, books, forum threads and blog from all over the web on the topic of link building.

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Search Engine Forums Spotlight
SearchDay, November 5, 2004

Links to this week's topics from search engine forums across the web: Local Search Marketing: A Huge Untapped Market - Research: Do Keywords In URL Influence Your Rank? - Make All Your Keywords Plural? - How Do PPC Campaigns And SEO Compliment Each Other - World Without Search Engines - Does Adwords Have a Limit On the Number of Ads? - New AdWords Classifications Coming

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Search Marketing Beyond Google and Overture
SearchDay, November 4, 2004

When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo) take center stage. But in reality, there are hundreds of smaller 'Tier Two' search engines that offer compelling PPC opportunities.

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Simplify PPC Costs - Flat Rates
SEW Forums, November 4, 2004

Following comments from Overture that a flat rate pricing model could come, members discusses the possibility of change there and elsewhere in the industry.

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Google Posts New Ad Guidelines
By Danny Sullivan, Nov. 4, 2004

In September, I wrote that Google was going to finally expand publicly its guidelines covering ads. Those new guidelines have now gone up. The Google AdWords Content Policy page explains how advertising products such as cable descramblers, gambling, radar jammers and other things is not allowed. The guidelines also itemize what Google considers to be a protected group. Ads are not allowed if they promote violence or advocate against these groups. However, beyond this, ads that are anti any group or individual are also not permitted, with the key exception of those involving politicians.

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Tuning up your Skills in the Web Search Garage
SearchDay, November 3, 2004

Every now and then a book comes along that's a must-read for every serious searcher, and Tara Calishain's Web Search Garage falls squarely into that category.

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Want to receive new Search Engine Watch articles every day? Sign-up for SearchDay, the free daily newsletter from Search Engine Watch. Also keep up with news and discussion via our Search Engine Watch Forums.

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More From The SEW Blog
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Eugene Garfield: The Father of Citation Analysis
By Gary Price, Dec. 1, 2004

With so much talk about PageRank, web link analysis, and citation linking these days, I think featuring a link to Jacso's interview with the father of citation analysis, Dr. Eugene Garfield, is very appropriate. The FUTURE of Citation Indexing: An Interview with Eugene Garfield was first published in the January 2004 issue of Online magazine. Many of the concepts at the core of citation analysis form the foundation of link analysis. A bit more about this and related material via the blog post.

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Google Scholar Documentation and Large PDF Files
By Gary Price, Dec. 1, 2004

Google would be doing themselves a favor in offering better documentation and disclosure about what Google Scholar does and doesn't offer. Yes, it's only a beta but this type of info should have been available from day one. More in this blog post about how deep (or not) Google Scholar indexes documents, the issue of what's scholarly material and a side-by-side comparision tool to pit Google Scholar against source databases.

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Overture Settles With Geico Over Trademark Case
By Danny Sullivan, Dec. 1, 2004

While Geico and Google are still heading to court, as blogged yesterday, MediaPost reports that Geico and Overture have reached a settlement: Overture Settles Trademark Dispute With Geico. Big news! Settlement details are confidential, but the fact that Overture has decided to settle rather than battle for a legal victory might simply invite even more companies to go after it.

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AOL Relaunches Singingfish Multimedia Search Engine
By Gary Price, Dec. 1, 2004

Over the weekend we blogged about a new beta interface from AOL's multimedia engine, Singingfish. It's no big surprise then that AOL is officially relaunching the Singingfish today as another one of its ad-supported standalone sites. The ClickZ article: Singingfish Relaunches Under New AOL Strategy, has more details.

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Google Denied Summary Judgment In Trademark Case
By Danny Sullivan, Nov. 30, 2004

John Battelle reports that Google tried to get a summary judgment in the case involving Geico and ads linked to words that are also Geico's trademarks: Google Motion of Summary Judgment Denied in Geico Case. Which means? The case is still going to trial.

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More Personalization Services at Findory
By Gary Price, Nov. 30, 2004

Greg Linden is one busy guy these days. It seems like every week or so Findory launches a new service. About two weeks ago we blogged about Findory offer personalized web results (using the Google database). Yesterday, Greg announced that Findory is now offering "personalized" search results for news and weblog content.

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Snap Stats: Seeing What's Up With Snap.com
By Danny Sullivan, Nov. 30, 2004

SiliconBeat has a a nice nice write-up looking at the data Snap is freely providing about its operations, such as daily earnings, number of enrolled advertisers, ads generating clicks per day and other information. Any worries that too much information is being given out? Nope, said founder Bill Gross, in the story Snap: the future of transparency? You can see Snap's data directly via the its stats home page. Charts show number of advertisers, paid click, daily searches and more. I drill down a bit more in this blog post.

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Mentioning Google For Good PR
By Danny Sullivan, Nov. 29, 2004

Gary blogged earlier about ridiculous press releases that make mention of being top ranked in Google or getting a Google PageRank increase as a way to attract press attention. The LA Times has a nice, short write-up consolidating both of those absurd incidents along with another: Google Ranks High in Press Release Mentions. In this blog post, I also deconstruct some of the claims made in one release about being a "select merchant" on Google.

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Video Search: Google, Yahoo, and MSN
By Gary Price, Nov. 29, 2004

Stefanie Olsen takes a look at rumored video search projects from Google, Microsoft, and Yahoo in the article: Striking up digital video search. She goes into some depth on what Google might be up to: "Google has demonstrated new technology to a handful of major TV broadcasters in an attempt to forge alliances and develop business models for a TV-searchable database on the Web, those sources say." Via this blog post, some currently available products that offer video search on the web.

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MoreGoogle.com Loses Its Domain Name (and other domain name news)
By Gary Price, Nov. 29, 2004

MoreGoogle, the tool that "enhances" Google results (see SearchDay's: Visualizing Google Search Results), has lost its domain name after a dispute with Google. A bit more on this blog post -- plus news of Amazon.com buying AmazonGoogle.com and recent Yahoo complaints over domain names.

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An Interview with Chris Sherman
By Gary Price, Nov. 28, 2004

SearchDay's very own (and our friend), Chris Sherman, is interviewed in the Rocky Moutain News article: Ever-widening search. Chris offers up a few search tips, mentions why he's happy to see MSN Search, shares thoughts about local search, and of course talks Google. In fact, you'll read about his upcoming book, Google Power.

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Foot Measurements and a Keyword Lawsuit?
By Gary Price, Nov. 28, 2004

In Brannock files keyword lawsuit, you'll read about a keyword advertising lawsuit filed by Brannock Device Co (the device you use to measure your feet) against ABC Industries, a company that purchased ads on Google to show up for "Brannock Device."

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GoFish For Meta Music Searching
By Gary Price, Nov. 27, 2004

From the San Jose Mercury News, details about the new GoFish.com meta music site that that allows you to find material from, Napster, Buy.com, iTunes and a host of other online music merchants. GoFish will generate revenue by earning a 9 percent to 15 percent commission from merchants for every sale it sends to a merchant.

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On Web Directories
By Gary Price, Nov. 26, 2004

ResearchBuzz (aka Tara Calishain) writes about how Yahoo has downplayed their human built directory of web sites in the past few years. Tara is correct, they have. The good news is that several well organized (an understatement) and impeccably maintained, general web directories STILL exist. Quality and authority of the underlying is key. Take a look at the SearchDay article: The Value of Non-Commercial Web Directories, for a list of several of our favorites.

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Google Desktop Download Stats
By Gary Price, Nov. 26, 2004

Searchblog has some early Google Desktop download numbers via Majestic Research. "According to their research, about 1.3 million unique users visited Google's Desktop Search page in the first two weeks of its release, with nearly half (640,000) downloading the application."

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Updated Version of Creative Commons Search Engine Now Available
By Gary Price, Nov. 23, 2004

A news release on the Creative Commons site lets us know that an "updated version of their Nutch-based search tool is now online. CC Search was "soft launched" in September. Creative Commons also announced that their database is now included in the toolbar that ships with Firefox. The CC Search index now includes about 1 million pages but will soon be increased to all 5 million pages that offer a Creative Commons license. More about Creative Commons Search here. Direct to the search interface here.

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Local Search and Yellow Pages
By Gary Price, Nov. 23, 2004

Kevin Ryan's: Last Local Search Hang-ups, offers an interesting discussion about the this booming part of the search business. "Last in the category of holding back the phone books from becoming really effective doorstops are the problems that innovation simply cant solve. For one, there is still an awareness problem with local: Many users simply have yet to learn or become familiar with local search capabilities."

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New Google Local Sites
By Gary Price, Nov. 23, 2004

Several sites are reporting that Google Local is now online for several European countries. A list of those new local editions via this blog entry.

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Desktop Search: Google vs. Copernic
By Gary Price, Nov. 23, 2004

Dan Verton offers a review of Google Desktop Search (GDS) and Copernic Desktop Search (CDS) in the article: Are desktop search programs ready for prime time? Verton likes both apps but prefers Copernic's product.

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Site Building Blocks For SEO Success
By Danny Sullivan, Nov. 23, 2004

Shari Thurow takes a look a key site architecture issues to consider if you're looking for better performance with search engines. From ClickZ: SEO and Successful Site Architecture.

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Extend Google Desktop With gdSuite
By Danny Sullivan, Nov. 23, 2004

Want to limit your Google Desktop searches in various ways, such as by date or within certain folders? gdSuite is a new donationware extension that lets you do this. It's definitely slower that just hitting Google Desktop -- but I'm glad to have the additional options for those times when Google Desktop doesn't find exactly what I needed quickly. That's been pretty rare, but it does happen.

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More On Google Sues AdSense Affiliate For Clickfraud
By Danny Sullivan, Nov. 23, 2004

Stephanie Olsen has a nice News.com story out about Google taking on one of its own AdSense affiliates in a lawsuit over clickfraud that we posted about yesterday. Google gets gruff over click fraud has ample quotes from Google confirming the case and cites out of the court filing. For more background on clickfraud and tips to avoid it, see my past post, Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?

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A Positive Look at the Butler
By Gary Price, Nov. 23, 2004

The USA Today's Jefferson Graham with a positive look at Ask Jeeves in the article: In search, the butler did it.

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My Yahoo Upgrade Leaves Beta
By Gary Price, Nov. 22, 2004

Matt Hicks at eWeek reports that the My Yahoo beta that's been around for about two months has gone live.

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Tips On Getting Back Into Google
By Danny Sullivan, Nov. 22, 2004

Pandia has a nice three part article on getting back into Google's good graces, if you've run into trouble: Help, my site has been banned by Google!

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Adult Magazine and Web Site Files Law Suit Against Google
By Gary Price, Nov. 20, 2004

Red Herring reports that Perfect 10, an adult magazine and web site has filed a lawsuit in a Los Angeles Court against Google. The suit alleges that Google "provided Internet users with at least 800,000 unauthorized links to images of Perfect 10s nude models, stealing membership fees and advertising revenue from the Los Angeles publisher." John Palfrey from the Berkman Center at Harvard Law offers an anlaysis. He has also made available a redacted version of the complaint (removing some "graphic" images). MediaPost also provides more coverage: Adult Publisher Sues Google For Copyright Infringement

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Welcome to the Babelplex
By Gary Price, Nov. 19, 2004

Here's a new tool called Babelplex that leverages the mechanical translation technology from Yahoo (Babelfish) and Google. Babelplex allows the searcher to build a query in one language and then have their search terms translated and executed in the "other" language with just one click. Interesting. Links at the bottom of results pages allow you to view results using either Babelfish or Google translation software. Of course, cavert emptor the max with mechanical translation.

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SBC Will Offer Access to Some Yahoo Services via Television
By Gary Price, Nov. 18, 2004

Jeffry Bartash reports in the article SBC and Yahoo team up in TV, wireless that the companies have announced a deal where customers can access some Yahoo services via their TV set and wireless devices. Look for it to begin sometime in 2005. A bit more info and related material via this blog entry.

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Looking For Directories?
By Danny Sullivan, Nov. 18, 2004

There's been a number of posts on our forums and elsewhere where people are listing new and existing directories, all part of the general quest by site owners to find more quality links. Nick W decided to pull everything into one place in a new thread on our forums: Directory Submissions 101. So if you need a starting place on the directory hunt, check it out.

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Overture Extends Deal With Microsoft As MS Builds Its Own Technology
By Gary Price, Nov. 18, 2004

Overture has extended their relationship with Microsoft through June 2006. From the news release: "Under the terms of the extension, Overture will continue to provide its sponsored search results to MSN sites in the U.S. and Canada, Europe and Asia. The previous agreement ran through June 2005." The WSJ also reports (subscribers only) reports that Microsoft is building its own technology. A portion of the article is available here. Want to discuss? Visit our forum thread: Overture Extends Relationship with MSN up to June 2006

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WebmasterWorld Conference Coverage & More
By Danny Sullivan, Nov. 17, 2004

Search engine marketers gathered in Las Vegas for WebmasterWorld's World Of Webmasters Search Conference this week. This post has a rundown on search coverage from the first day, with second day coverage in this post. Via this blog entry, you'll also find links to coverage of our recent SES Stockholm show, the recent AdTech event and news of the annual Search Engine Meeting agenda being posted.

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The Return Of RealNames
By Danny Sullivan, Nov. 17, 2004

Keith Teare, founder of the RealNames navigation system that died back in 2002, tells me via email that he's regained the RealNames domain name and launched a new RealNames search engine based on the company's old data. Teare provides more details about the relaunch on his blog. So far, it's unclear whether there are plans to bring in new data or a new business model. Teare himself notes on the blog: "To be honest, I'm not yet sure what I will do with it." For background on the former RealNames system, see my article about the closure, RealNames To Close After Losing Microsoft.

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New Personalized Features at RocketNews
By Gary Price, Nov. 16, 2004

RocketNews, the news and blog search engine (about 11,000 sources) is online with a new look (layout and color scheme) and some new features including the My RocketNews Portal where your five most-recent queries are saved and viewable on your MyRocketNews homepage. For more about this and other changes, see this blog entry.

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Mobissimo Officially Launches
By Gary Price, Nov. 16, 2004

Travel search engine, Mobissimo has officially launched. We've blogged about this travel metasearch tool (it simultaneously queries more than 80 travel sites) several times and also linked to this Business Week profile.

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Google CEO: The Next Killer Device Is A GooglePod
By Gary Price, Nov. 16, 2004

At a tech summit at Google HQ yesterday, Eric Schmidt talked about a "killer" info tool he's thinking about, let's call it the GooglePod. From this San Jose Mercury News article: "The next killer device is a clearly a personal one,'' Schmidt said. "The one I personally favor is putting all the world's information into the equivalent of an iPod, which will be possible in the next five to 10 years. And if you can't quite do that, your wireless connection will help you get what you need.

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Yahoo Provides Access To Library Records
By Danny Sullivan, Nov. 16, 2004

Via the Yahoo Search Blog, news that a special version of the Yahoo Toolbar now allows you to search across two million library holdings through a cooperative project with OCLC, the Online Computer Library Center. More about this and related resources via this blog entry.

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MSN Search Insider Offers Look At MSN Searches
By Danny Sullivan, Nov. 15, 2004

A new MSN Search Insider feature that has sprung up. It shows the top 200 queries on MSN Search (annoyingly in random order), top "movers" in TV, sports and music, and a "duels" feature pitting top queries in a race against each other.

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SMA-EU Launches Blog
By Danny Sullivan, Nov. 15, 2004

SMA-EU, the European search marketing organization that's forming, has launched a blog. The blog has news on the group's development.

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MSN Search Blog Comments On Evil & Rumors
By Danny Sullivan, Nov. 15, 2004

If you thought the Yahoo Search Blog was edgy (I have, compared to the Google Blog), the new MSN Search Blog is even less corporate. In the past few days, it has jumped right in to comment about leaked screenshots of the MSN Desktop Search tool, to deny it made Google explicitly more evil than Satan (see my past blog post on this) and to explain a new algorithm change has dropped Google from that query on evilness.

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SEMPO Posts Revised Governance Documents
By Danny Sullivan, Nov. 15, 2004

Earlier this month, the SEMPO search marketing group approved a variety of new governance documents, such as new bylaws, anti-trust guidelines and articles of incorporation. You'll find these all posted via SEMPO's About SEMPO page.

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Moving Forward With Microsites
By Danny Sullivan, Nov. 15, 2004

Running a paid listing campaign but feel maybe your existing site doesn't work well to convert? Rather than redo the entire thing, consider creating a new microsite to try out new ideas. More from Kevin Lee at ClickZ: Microsites and SEM: A Proof of Concept.

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Blinkx 2.0 Now Available
By Gary Price, Nov. 14, 2004

Blinkx, the web application that helps you find releated material based on the context of what you're currently viewing in your browser window (they call it implicit query), has a new verision (Blinkx 2.0) available. I'm going to download the new version (it's a 6.7 MB file, available for MS 2000 and XP only) and spend some time testing it out. Stay tuned. NOTE: Microsoft Research also has prototype named Stuff I've Seen.

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More Sources at Topix.net, Advanced Search Too!
By Gary Price, Nov. 14, 2004

Topix.net, the web-based news aggregator and search tool (thousand of RSS feeds too!), has just announced an increase to the total number of sources the service provides access to. More about this and other improvements via this blog post.

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Cached Pages at Ask Jeeves
By Gary Price, Nov. 14, 2004

When Ask Jeeves launched their Teoma 3.0 technology about six weeks ago, company officials said that cached pages would be available sometime in Q4. In the past day or two, I've started to notice links to cached copies (for some pages) on search result pages. Note: I'm unable to find cached pages via Jeeves UK.

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An Early Look at MSN Desktop Search
By Gary Price, Nov. 14, 2004

Tom Warren over at Neowin has just posted an early look (loaded with screenshots) at MS's desktop search product and the toolbar/deskbar suite that is scheduled for release in the next six weeks.

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Handy Invisible Web Chart
By Gary Price, Nov. 11, 2004

David Whelan at Forbes has put together a handy chart that does a nice job explaining the Invisible Web. It's based on the book that Chris and I wrote more three years ago. Some more thought on the Invisible Web also via this post.

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Yes, We Have No Free Watches!
By Danny Sullivan, Nov. 11, 2004

For reasons unbeknownst to me, over the past two years Search Engine Watch has received requests from people in Ghana asking us to send them some of our free watches. I tell Ghana and the world here, we don't!

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More Press Attention About Mobile Search
By Gary Price, Nov. 10, 2004

Forbes covers mobile searching in Calling All Web Search, a topic I've been posting on quite a bit in the past few weeks. Here's a list of some of the companies featured in the article, with links to past SEW mentions: UpSnap; Synfonic; Smarter.com.

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Dogpile Enhances Search Results
By Chris Sherman, Nov. 10, 2004

Dogpile rolled out new "IntelliFind" technology today that focuses on gaining a deeper understanding of user intent at query time and limiting searches to sources that will likely provide the best results for each query. The company also announced partnerships with vertical content providers Topix.net for news, Singingfish for streaming media, as well as deals to include Yahoo Images and Yahoo News links in search results.

The company says that the new approach will make searches more responsive, particularly with queries related to current events and popular culture. In addition to meta search results provided by partners Google, Yahoo, Ask Jeeves and a number of paid placement networks, Dogpile now displays links to news, video and other specialized content when relevant, similar to what Ask Jeeves has been doing with its Smart Search results since early 2003.

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Popularity Doesn't Always Equal Usefulness (or Importance) of a Search Tool
By Gary Price, Nov. 10, 2004

Some numbers from Hitwise were released the other day about the traffic smaller web engines tools have been getting some press attention. These smaller services get little traffic -- but that doesn't mean they aren't important to searchers, especially in providing more "search voice." More via this blog entry.

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Product Pricing and Shopping Engines
By Gary Price, Nov. 9, 2004

Forbes writes about research from Indiana University examining product pricing in the age of comparison shopping engines: "With ever more powerful and smart search technologies cropping up online offering new ways to compare prices--Google's Froogle, Product MySimon come to mind--wouldn't price-sensitive consumers automatically gravitate toward retailers with the lowest prices and thus unleash a fierce attack on profit margins?"

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AOL vs. Yahoo?
By Gary Price, Nov. 9, 2004

Plenty of press attention today about a major reorganization at AOL. The company also has plans to take on Yahoo by launching a free, ad-supported, version of the service. More in Saul Hansell's NY Times article: AOL's Chief Revamps It, With an Eye on Yahoo.

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Capping Your Overture & Google Daily Ad Budgets
By Danny Sullivan, Nov. 9, 2004

Kevin Lee at ClickZ compares and contrasts setting up daily ad spend limits on Google & Overture in Daily Budget Caps Versus Active Management. He also argues that budget caps, while easy to set, aren't the best way to get the most value out of your campaign. Instead, some manual review and prioritization may reduce spend and increase sales.

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Tips On Link Development
By Danny Sullivan, Nov. 9, 2004

Shari Thurow offers up basic tips and background on developing links over at ClickZ: Link Development: The Key to Successful SEO.

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Local Search and Pay-Per-Call Technology
By Gary Price, Nov. 8, 2004

The Forbes article Search Engines Go Local offers an overview of the local search scene, and focuses on Ingenio, the company providing the pay-per-call technology for FindWhat's new service.

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Dulance Offers Price Tracking Via Web Feeds
By Gary Price, Nov. 8, 2004

Silicon Valley-based shopping engine Dulance, whose motto is, "Find Everything and Anything Sold on the Web" has announced a new service today that allows you to track price changes via RSS. More via this blog post.

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Searching For Images
By Gary Price, Nov. 8, 2004

Freshness problems with Google Images? Never fear -- here are some alternatives to try!

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SMA-UK Posts Rules & Membership Rates
By Danny Sullivan, Nov. 8, 2004

The SMA-UK search marketing organization for the UK formed last month has posted information detailing its constitution and a membership application form with rates. More on types of memberships and how the group will operate in this post.

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Keyword Prices Rise, But Only In Some Categories
By Danny Sullivan, Nov. 8, 2004

Fathom Online's Keyword Price Index showed a 14 percent rise from September, with the average price per keyword jumping from $1.37 to $1.55. A chart with a per category breakdown via this post. Keywords in the consumer services category showed the strongest rise, while a number of categories actually showed decreases.

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New Stuff From Feedster and Technorati
By Gary Price, Nov. 7, 2004

Feedster has just unveiled a "blogs-only feed search, while Technorati has added several new features. A bit more on these developments via this blog post.

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Google "Hack" Prevention
By Gary Price, Nov. 5, 2004

CNETAsia's: Are you Google hack-proof?, offers several suggestions about how to keep material out of web engines. The author concludes the article with an important reminder since most articles on the topic focus on "hacking" as only an issue with Google. It isn't!

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Yellow Page Companies To Buy YellowPages.com
By Danny Sullivan, Nov. 4, 2004

BellSouth and SBC Communications are to purchase YellowPages.com, which they apparently hope can be built into an online business index for the United States. More from News.com: SBC, BellSouth let their fingers do the walking. The companies expect the new site to generate 50 million consumer searches per month. That's 1.7 million searches per day.

To give you some perspective, globally Google does about 200 million searches per day on its own site and those of its partners. I think about 100 million of those are based out of the US. So this new move isn't much of a threat to the major search engines. They've got tons of local traffic already. But it might make the joint venture more attractive for another acquisition, by a Google or Yahoo.

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Interface Changes at Ask Jeeves Local
By Gary Price, Nov. 3, 2004

Ask has just introduced a couple of interface changes on his recently launched Local Search (beta) service. A brief look at what's new.

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Two New Ways to Search Froogle Via SMS
By Gary Price, Nov. 3, 2004

When Google launched their SMS-based search tool about a month ago you were only able to search the Froogle database by using a specific product name (Treo) or general product category (PDA). Today, the company added two new search options for SMS-based Froogle searching: Search for books by using its ISBN (International Standard Book Number) and search for a specific product by using its UPC (Universal Product Code). Smarter.Com's is another recent entry into SMS searc


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