Search Engine Forums Spotlight
Links to this week's topics from search engine forums across the web.
SEO PPC ROI?
JimWorld
"Considering PPC [pay per click” and SEO [search engine optimization”, what would be a good strategy to go after higher conversion rates? Investing first in a PPC campaign to determine the highest keywords that convert, or first optimizing the website for a myriad of keywords to find the highest converters?"
New AdSense Layouts Available for Publishers
Webmaster World
"I would love ... another option that would split the leader board into two. So in other words we could have one banner showing the first two ads at the top of the page and the second ad showing the third and fourth ads at the bottom of the page."
Does Keyword In URL Matter?
High Rankings Forum
"...the keyword-rich URL is only generally one keyword phrase. I don't know about you guys, but I optimize my sites for hundreds of keyword phrases, sometimes. How can a keyword-rich domain help me there? It can't."
How to Optimize a Web Page Checklist
ihelpyou Forums
"My boss has asked me to write something on how to optimize a web page. Here's what I've come up with so far. I'd love to get feedback from the many experts here on these tips. Which of them are good, which are controversial, off, irrelevant, disputed, outdated, harmful, etc."
Tracking Words or Sets
JimWorld
"I will have to go with specific words; deep-leveled quantifiable data are always helpful. Tracking the terms in a group will suffice a smaller campaign, but it appears to me that your campaign isn't all that small in nature."
Google Camouflage
SearchGuild
"Like good military camouflage, is the new Google pattern not to have a pattern. Let's face it most of SEO [search engine optimization” is based on pattern recognition, if you obscure the pattern enough you neutralize the enemy."
Popularity Versus Use Of Keywords
High Rankings Forum
"Is it possible, that a page can end up with top position in the search results maybe because of high popularity (many backlinks) even though the page - judged on keywords - has a very low relevance?"
Search Engine Implication Of Using CSS Rather Than Tables
High Rankings Forum
"So has anyone here done this and then looked at their web stats to see what effect, if any, it had on the search engine performance."
Search Engine Forums Spotlight courtesy Search Engine Guide.
SearchDay Week in Review
Search Headlines from Around the Web
SearchDay, Aug. 21, 2003
http://searchenginewatch.com/searchday/article.php/3066901
Today's SearchDay features headlines only as we wrap up the Search Engine Strategies conference in San Jose, California.
Lycos Upgrades Tools for Webmasters
SearchDay, Aug. 20, 2003
http://searchenginewatch.com/searchday/article.php/3064701
Terra Lycos has updated its InSite paid inclusion program to woo non-technical users who are new to search engine marketing, but even veteran search engine marketers may want to take a second look.
Search Engines Uncover Compromising Documents
SearchDay, Aug. 19, 2003
http://searchenginewatch.com/searchday/article.php/3064881
Using a search engine and free software tools, it's possible to dig up hidden -- even deleted -- information in documents posted to public web sites.
AltaVista Introduces Search Toolbar
SearchDay, Aug. 18, 2003
http://searchenginewatch.com/searchday/article.php/3064871
AltaVista has launched a Search Toolbar that lets you search its web, news and multimedia catalogs while visiting any page on the web.
Search Headlines
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!
