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Top 10 Search Terms in 10 Categories, March 2007

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending March 31, 2007 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.03 honda 2.23
paypal.com 1.74 toyota 2.07
mapquest 0.78 nissan 1.68
people search 0.76 ford 1.58
www.paypal.com 0.72 dodge 1.01
pay pal 0.50 chevrolet 0.85
experian 0.48 bmw 0.84
mapquest.com 0.45 mazda 0.83
ebay 0.36 kawasaki 0.80
people finder 0.32 suzuki 0.78
Movies Internet Advertising
Search Term Search Volume Search Term Search Volume
netflix1.19 work from home 0.60
imdb 1.18 work at home 0.48
300 0.83 zappos 0.45
comcast.net 0.35 adwords 0.34
blockbuster 0.70 unclaimed money 0.31
fandango 0.47 seaquest:dsv 0.30
netflix.com 0.34 famous quotes 0.25
blockbuster.com 0.25 best affiliate programs 0.25
harry potter 0.24 top five affliate programs 0.24
dead silence 0.23 smc 0.24
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 1.94 lexapro 0.79
starbucks 1.12 viagra 0.59
mcdonalds 0.97 phentermine 0.55
menu foods 0.96 chantix 0.54
menufoods.com 0.90 zoloft 0.45
pet food recall 0.78 cymbalta 0.44
candystand 0.75 depression 0.32
www.menufoods.com 0.65 herpes 0.32
subway 0.63 levaquin 0.29
dominos pizza 0.61 xenical 0.24
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
myspace 0.94 cnn 1.90
antonella barba 0.78 pet food recall 1.38
xanga 0.63 dog food recall 1.04
perez hilton 0.59 cnn.com 0.91
yahoo 360 0.38 msnbc 0.74
yahoo360 0.33 fox news 0.70
myspace.com 0.32 news 0.52
antonella barba pictures 0.28 anna nicole smith 0.51
360 0.25 bbc 0.47
area codes 0.20 www.cnn.com 0.38
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
consumer reports 0.22 hotels.com 0.58
coupons 0.12 hotels 0.38
froogle 0.099 holiday inn 0.29
mycokerewards.com 0.097 disney world 0.27
free stuff 0.093 disneyland 0.23
free stuff 0.08 las vegas 0.21
shopzilla 0.058 comfort inn 0.16
consumer report 0.052 motel 6 0.16
myspace 0.041 six flags 0.14
prom dresses 0.041 days inn 0.14
Hitwise logo
View: Top 10 Search Terms by Category, Four Weeks Ending February 24, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


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