IndustrySearchDay | Internet Marketing is Like Talking to Children

SearchDay | Internet Marketing is Like Talking to Children

Today's search engine marketing news and opinion: Internet Marketing is Like Talking to Children; Location-Based Services: Discovering Old and New Paths; How to Optimize for Bing; and more.

Today’s Top Story:

SEW Expert - Frank Watson Frank
Watson

Internet Marketing is Like Talking to Children
More SEW EXPERTS: SEM CROSSFIRE SEW EXPERTS: SEM CROSSFIRE
If you’re looking to appeal to everyone, you often lose more than you think you’ll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages.
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Search Engine Watch Experts Columns

SEW Expert - Michael Boland Michael
Boland

Location-Based Services: Discovering Old and New Paths
More SEW EXPERTS: LOCAL & MOBILE SEARCH SEW EXPERTS: LOCAL & MOBILE SEARCH
Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective?
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SEW Expert - Melissa Mackey Melissa
Mackey

PPC Integration: Integrating PPC with SEO, Part 2
More SEW EXPERTS: PROFITABLE PPC SEW EXPERTS: PROFITABLE PPC
Marketing silos aren’t inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
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SEW Expert - Justilien Gaspard Justilien
Gaspard

Common Mistakes When Hiring an Online Promotions Person
More SEW EXPERTS: PROMOTION & LINK BUILDING SEW EXPERTS: PROMOTION & LINK BUILDING
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing.
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News from the Search Engine Watch Blog

How to Optimize for Bing
Posted by Nathania Johnson Sep 8, 2009

Over at the official Bing blog, Principal Group Program Manager Rajesh Srivastava is offering up some tips on how to conduct search engine optimization (SEO) for their engine. Much of Srivastava’s advice is your basic SEO tips that you would apply for Google or Yahoo! But for you beginners out there, …
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Google Domestic Trends Tracks Search Volume Across Economic Sectors
Posted by Nathania Johnson Sep 8, 2009

Google Finance has a new feature that uses Google Trends to show search volume as it relates to economic sectors. The feature is called Google Domestic Trends and it consists of 23 indexes. Ultimately, Google’s goal is to predict economic indicators via search volume data. You can download Google Domestic Trends …
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Yahoo! Search Index Update for September 2009 Underway
Posted by Nathania Johnson Sep 8, 2009

Over at Yahoo!, they’re rolling out a new update to their search index. As usual, not much to report except – go check your rankings. Here’s what they had to say over at the Yahoo! Search blog:
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Search Sharing Features Being Tested in Bing
Posted by Nathania Johnson Sep 8, 2009

It’s no surprise in today’s social networking culture that sharing features are being more and more incorporated on various sites. Bing is the latest with its test of sharing buttons for Twitter, Facebook and Email. Since it’s a test, most searchers will not see the sharing feature, which is why …
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Pepperjam Acquired by GSI Commerce
Posted by Nathania Johnson Sep 8, 2009

Pepperjam, an affiliate marketing network and search marketing agency, has been acquired by e-commerce and multichannel provider GSI Commerce. Wilkes-Barre, PA-based Pepperjam will run as a separate business unit of GSI Interactive. “The acquisition of Pepperjam is a strategic extension of our marketing services business that we believe will enhance …
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Search Engine Watch Forum Discussions

does https:// = duplicate content? Sep 4, 2009
Somehow google found it’s way onto a secure page of my site and started crawling. It indexed a bunch of non secure pages as https pages. I was afraid this would lead to duplicate content. I had tech support at my vendor help me block out the https in webmaster. …
» Join the discussion

Google Search Partners? Sep 3, 2009
Hello SEM friends. How do I view site usage data (time on site, pages / view, etc) for Google Search Partners? I’ve set my campaign to run on Google’s Search Partners, but I can’t see who they are nor can I see how they’ve interacted with the website using Google Analytics. …
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Cookies that last more than 30 days… Aug 26, 2009
Hi, Is anybody aware of web analytics tools such as Omniture and the likes which cookies would last more than 30 days? I am currently measuring where people are accessing my website from thanks to a tool called Weborama. I’m doing that by creating tagged links that I place in my ads, …
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Resources

The 2023 B2B Superpowers Index

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Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

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