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The Search Engine Report - Number 95

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In This Issue

+ Search Engine Watch News
+ Search Engine Strategies Set For Stockholm, Chicago
+ Search Engine Watch Articles
+ Best Of The Search Engine Watch Blog
+ About The Newsletter

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Search Engine Watch News
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Hello Everyone--

The big news with the site this newsletter is that we've opened a new Search Engine Watch Blog. You'll find a long letter to readers from me about why we opened the blog, what will be posted on it and more here: Search Engine Watch Blog Opens.

Aside from that letter, I wanted to put the new blog in perspective with getting this newsletter.

When the newsletter started back in 1996, I used to include all the original articles I wrote within it, along with short brief items as well. As the size of my articles grew in length, it became unworkable to include them all. Instead, I began running links to the longer ones in 1998.

Along with my own articles, I always recapped a variety of other search-related articles from around the web. That's the Search Engine Articles section that I'm sure is so familiar to readers.

I loved the Search Engine Articles section, because it was an easy way for me to keep you all updated on the many stories about search that Search Engine Watch couldn't cover directly. However, for more significant stories, it also gave me the ability to provide my own spin, feedback and additional commentary on the issue being discussed.

There were three things I disliked about the section. First, often the article headline didn't reflect what I thought was the most important issue being addressed. Second, there was no way for you to easily bookmark a particular article mention. That might be important if I had done a long review of it that you wanted to recall or pass along to others. Third, almost every article mentioned in someway had to eventually be integrated into the Search Engine Watch site itself. Doing so was a time-consuming task.

That section is now gone. In its place is the Best Of The Blog section. The name is different, and the format is changed, but I think you'll find the spirit of the old Search Engine Articles section remains, along with a number of new advantages.

Each item in the section is generated out of a post at the blog. Often these posts are kicked off by an article one of us has read. But instead of using the article's headline, we can reshape the post headline to best highlight the main point. Within the post, you'll still generally find the name of the source publication and the title of the particular article, as with the old Search Engine Articles section.

Each item also carries an author name. Generally, this will be either me or our new news editor, Gary Price. Gary came aboard last month to help Search Engine Watch in recapping the search news from across the web, primarily through the blog. His work has taken a huge load off my shoulders. Now I no longer have to write-up each and every item that I send your way.

Rest assured, I'm still reading all that news to keep up, and I'll be blogging plenty of it also. That's why we're listing the author names -- so you know which editor is giving you a particular perspective.

In general, each item will be very similar to what was in the blog. In some cases, I might trim out a quote that's already in an article being referenced. The main thing is that in the case of some longer items, I'll specifically inform you that there's more to be found by reading the actual blog post. In those cases, all you need to do is click on the blog link, and you'll get the full story. But a blog link is available for all items, which makes it easy for you to bookmark anything.

Not everything on the blog will be in this newsletter -- but much of it will. If you want absolutely everything, then you'll need to visit the blog each day or simply subscribe to the blog's feed with the appropriate feed software. Otherwise, sit back, relax, and the newsletter will give you a very comprehensive recap each month.

That's it! I hope you'll find the new format not a dramatic change but rather an evolution of what you're used to with the newsletter.

The newsletter itself, as you've seen, will continue to be in text format. I've found a nice software tool called Detagger that makes it a snap to extract embedded hyperlinks in our blog posts so that you can see them in a text version. So anytime there was a hyperlink, you'll see this noted within brackets.

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Search Engine Strategies Set For Stockholm, Chicago

Search Engine Strategies brings sessions on search engine marketing to Stockholm from October 27-28 and Chicago from December 13-16. Learn more by visiting the conference sites for both events: Stockholm & Chicago. Both have full agendas and detailed information.

Dates for other events around the world next year have also been. Those dates and basic information can be found on the Search Engine Strategies site.

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Search Engine Watch Articles
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Here's a recap of major articles, blog postings and some interesting forum discussions from Search Engine Watch since the last newsletter:

Google Print Opens Widely To Publishers
SearchDay, Oct. 6, 2004
http://searchenginewatch.com/searchday/article.php/3417941

Google's nearly year-old Google Print program is set for a huge expansion of content through the launch of a new program today allowing publishers to more easily submit material for inclusion.

The longer version of this story for Search Engine Watch members examines copyright protections in place to protect publishers, has more tips on getting started with Google Print and examines the opportunity for merchants to use Froogle to tap into Google Print traffic. Learn more about becoming a member here.

Also see our sidebar More Full Text Books for several other services out there that offer searchable, full text and full image, access to book material online.

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Yahoo Introduces Personal Search
SearchDay, Oct. 5, 2004
http://searchenginewatch.com/searchday/article.php/3417111

Yahoo has enhanced its My Yahoo service with personalization features including search history, the ability to save pages to a 'personal web' and block URLs from appearing in search results. This article is from Chris, who finds personalization at Yahoo is nicely done but underpowered compared to some other similar services and more a good start than a must-use application, in his view.

I'm much more positive and explain why in My Yahoo Search Offers Personal Search Features -- plus note that Google has no future plans for search memory-style tools to announce at this time. I hope they get them soon, because I'm finding them compelling.

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Search Personalization: A Marketer's Perspective
Search Engine Watch, Oct. 5, 2004
http://searchenginewatch.com/_subscribers/articles/article.php/3417131

Companion to our Yahoo Introduces Personal Search story exclusively for Search Engine Watch members that provides tips for search marketers on preparing for the coming of personalized search results, including a close-up look at how the My Yahoo Search "Block Site" feature works. Learn more about becoming a member here.

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MSN Search Preview Back Online
Search Engine Watch Blog, Oct. 4, 2004
http://searchenginewatch.com/blog/article.php/3417071

MSN has just released a new preview of its forthcoming new search engine with more documents and additional features.

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Yahoo Local Officially Launches
SearchDay, Oct. 4, 2004
http://www.searchenginewatch.com/searchday/article.php/3416421

After just two months in testing, Yahoo has pushed its local search out of beta and is giving the service prominent exposure on the Yahoo home page.

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Overture PPC Advertiser Center Changes
Search Engine Watch Forums, Oct. 4, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1959

Overture upgraded the Advertiser center over the weekend, adding a daily budget function and other new features.

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More Chinese Censorship At Google? I Think Not
Search Engine Watch Blog, Oct. 4, 2004
http://blog.searchenginewatch.com/blog/041004-209

Zhang Lin's translated account on Epoch Times, My Experience of Google's Censorship, explains how a search on his name at Google reveals tons of "omitted" results, another apparent sign of Google caving into the Chinese authorities. Well, almost certainly not. I explain why in this article.

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Search Engine Forums Spotlight
SearchDay, Oct. 1, 2004
http://searchenginewatch.com/searchday/article.php/3415891

Links to this week's topics from search engine forums across the web: Click-Fraud Said to be 50% of Clicks - PPC [Pay Per Click” And Affiliate Marketing, Will It Last? - Press Releases for Link Development - New Adwords Traffic Estimator - AdWords: Is Broadmatch Really Bad? - Marketing Tactics with Shopping Search Engines - How To Optimize PDFs

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1P / Traffic Power Fake SEO Forum
Search Engine Watch Forums, Sept. 30, 2004
http://forums.searchenginewatch.com/showthread.php?t=1911

Are search forums letting people report bad experiences with your company? Fight back by creating your own forums! That appears to have been one company's strategy, and it's got people buzzing.

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Reducing Information Overkill
SearchDay, Sep. 30, 2004
http://searchenginewatch.com/searchday/article.php/3415071

Vivisimo has launched Clusty, a meta search engine with an impressive array of tools that helps you quickly find relevant results from a variety of information sources.

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Shopping Search Tactics
SearchDay, Sep. 29, 2004
http://searchenginewatch.com/searchday/article.php/3413551

Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants.

The longer version of this story for Search Engine Watch members offers additional tips and strategies for maximizing the effectiveness of shopping search feeds, including the importance of doing cost analysis to make sure that an adequate ROI is being achieved through a shopping search campaign, how to take advantage of additional promotional opportunities through Shopping.com and additional guidelines for preparing and monitoring your inventory on shopping search engines. Learn more about becoming a member here.

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Google News In Beta To Avoid Ad Lawsuits?
Search Engine Watch Blog, Sep. 29, 2004
http://blog.searchenginewatch.com/blog/040929-159

Google News: Beta Not Make Money from Wired theorizes that Google has kept the "beta" moniker on Google News for so long because it's afraid that removing it -- and adding ads -- would cause it to be subject to copyright lawsuits. Maybe. But the same argument about lifting headlines and lead paragraphs is already applicable to the long-standing Google web search service. No one I know of has seriously sued Google over that. More from me on this via this article.

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iZito & Ujiko: Meta Search With Personality
Search Engine Watch Blog, Sep. 29, 2004
http://blog.searchenginewatch.com/blog/040929-156

iZito is a new meta search engine with a clever feature. Click on any listing you are interested in using the P icon next to the listing title. That "parks" the listing into your to do list. Click on the P tab, and you can see all the pages you've culled. A longer review via this article, plus a look at some similar cool search memory features at Ujiko.

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Click-Fraud said to be 50% of clicks
Search Engine Watch Forums, Sept. 29, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1887

Just how invasive is click fraud today? Talk about inflated numbers and find ways to investigate click fraud.

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Search Marketing in Europe
SearchDay, Sep. 28, 2004
http://searchenginewatch.com/searchday/article.php/3408621

Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?

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Yahoo, How About A Feed Search Tab?
Search Engine Watch Blog, Sep. 28, 2004
http://blog.searchenginewatch.com/blog/040928-149

I've only begun to play with the new My Yahoo Beta I was excited that it was now possible to easily search for just web feeds, rather than having to do an entire web search and hope that feeds might also show up in association with a web page listing. But man, what a pain to get to this. A short guide to finding the info, plus info on the beta itself.

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Google's Revenue Is Not All Search-Derived (AKA Gmail Isn't Search)
By Danny Sullivan, Sep. 28, 2004
http://blog.searchenginewatch.com/blog/040928-148

So Gmail ads might be bigger than search ads for Google, we learn in this New York Post story: You Got Mail (& Ads). How about an important correction? Almost all of Google's revenue does NOT come from placement on its search engine, as I explain more in this post -- plus revisit concerns I have with contextual spending being lumped in with search.

A follow-up article, More On Mixing Contextual & Search Spending, looks at how AdSense doesn't just mean contextual at Google any more. Instead, it's an umbrella term they now use to represent both "AdSense for search" and AdSense for content."

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Is Google News Biased?
SearchDay, Sep. 27, 2004
http://searchenginewatch.com/searchday/article.php/3412721

Google News tends to favor news stories with a conservative bias, according to new media observer J.D. Lasica, a claim which Google denies. Chris Sherman shares his thoughts in this article. I also take a look at the issue via this blog post: Postscript On Google News & Bias.

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Got To Censor Search Listings? Why Not Disclose?
Search Engine Watch Blog, Sep. 27, 2004
http://blog.searchenginewatch.com/blog/040927-141

Google's explanation for omitting some China news sources to improve the quality of the service can sound like a euphemism, such as calling a computer bug a "feature." But the point is that Google doesn't want to run links to content that those in China cannot actually reach.

John Battelle fleshes this point out more in his Google News And China post. He also suggest something I was thinking of myself. Why not at least show that something was omitted, in the way that Google already disclosures of data omitted in response to US laws? A further look at the idea, in this article.

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Search Engine Forums Spotlight
SearchDay, Sep. 24, 2004
http://searchenginewatch.com/searchday/article.php/3412381

Links to this week's topics from search engine forums across the web: Google - Paid inclusion? - Gbrowser - The Google Browser - Directory - Linkfarm, Where Exactly Is the Difference? - How Fair Is the Link Popularity Algorithm? - Ask Jeeves & Citysearch Partnership Goes Live - Pay Per Click Shopping Sites - Microsoft Using Doorway Pages

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Looksmart Acquires Furl.net
SearchDay, Sep. 23, 2004
http://searchenginewatch.com/searchday/article.php/3411601

Looksmart has thrown its hat into the 'personal web' ring, with the acquisition of Furl.net, a web page clipping and archiving service.

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Google Ad Policies To Be Expanded Publicly
SearchDay, Sept. 22, 2004
http://searchenginewatch.com/searchday/article.php/3411111

Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front.

The longer version of this story for Search Engine Watch members examines how even under the new rules, protest ads about issues relating to protected groups may still face rejection, how the "whole site counts" rule has been liberalized and touches on how legal requirements can have an impact, or not, on ads. Learn more about becoming a member here.

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Ask Jeeves Serves It Your Way
SearchDay, Sept. 21, 2004
http://searchenginewatch.com/searchday/article.php/3410441

Ask Jeeves launches a new personalized search tool and a major upgrade of the company's Teoma search engine.

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Ask Jeeves Personal Search Goes Live
Search Engine Watch Blog, Sept. 21, 2004
http://blog.searchenginewatch.com/blog/040921-90

Sidebar to the above article on Ask Jeeves gaining personalization, I put the search history work at Ask Jeeves and a9 into perspective of what's been done in the past and touch on privacy issues and what may come.

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Search Spending Continues To Rise -- But Contextual Is Lumped In
By Danny Sullivan, Sep. 20, 2004
http://blog.searchenginewatch.com/blog/040920-82

In the second quarter of this year, paid search advertising was nearly $1 billion -- a 29 percent rise from the same period as a year ago. It also makes up 40 percent of all online ad spending. This is according to new figures from the Interactive Advertising Bureau and PricewaterhouseCoopers.

Contextual ads -- which are NOT search advertising -- are unfortunately lumped into these figures. In my book, that makes the figures misleading. They give no idea what's really fueling the rise -- more spending on search, more spending on contextual or what?

Also see More On Mixing Contextual & Search Spending, which revisits the report, touches on concerns that search is "slowing" and explains why paid search spending could have been tracked earlier than 2002.

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Exploring Yahoo Paid Inclusion & Free Submit Options
Search Engine Watch Forums, Sept. 20, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1740

Tim Mayer of Yahoo answers questions about the size of the Yahoo paid inclusion database, and explains how to use their free submit.

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New AOL Comparison Shopping Site Debuts
Search Engine Watch Blog, Sept. 20, 2004
http://blog.searchenginewatch.com/blog/040920-73

After 18 months of development, a new version of AOL's shopping product goes online. This review looks at how it works.

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URL Spaces & Alt Tag Naming Conventions
Search Engine Watch Forums, Sept. 20, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1734

Get help on the basics of using ALT attributes properly and talk about file naming conventions.

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Will Google ban Microsoft?
Search Engine Watch Forums, Sept. 19, 2004
http://forums.searchenginewatch.com/showthread.php?t=1718

Doorway pages on behalf of Microsoft on Google -- will they last long?

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Search Engine Forums Spotlight
SearchDay, Sept. 17, 2004
http://searchenginewatch.com/searchday/article.php/3409291

Links to this week's topics from search engine forums across the web: Amazon Launches A9 Search Engine - FindWhat Announces Pay-Per-Call Ad Option - Sitemaps On The Homepage - Optimizing An Annual Reports Page - Jeeves goes to the Himalayas - How to boot someone out of Google

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Swiss Army Knife Meets the Kitchen Sink
SearchDay, Sept. 15, 2004
http://searchenginewatch.com/searchday/article.php/3408081

Looking for a search toolbar, an RSS reader, online bookmark manager or web research manager? Look no further: Pluck incorporates all of these features into a single, elegant search tool.

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Amazon's a9 Launches
Search Engine Watch Blog, Sept. 15, 2004
http://blog.searchenginewatch.com/blog/040915-45

Amazon's a9 service launched in beta earlier this year. Now it loses the beta moniker and gains some additional search history features. A look at the service.

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Google - Paid inclusion?
Search Engine Watch Forums, Sept. 14, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1642

Get to the bottom of the myth and rumors surrounding the separation between Google Ads and editorial results.

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Delving Deep Inside the Searcher's Mind
SearchDay, Sept. 14, 2004
http://searchenginewatch.com/searchday/article.php/3406911

Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind.

The longer version of the story for Search Engine Watch members offers additional tips and strategies for search marketing professionals, including pointers on leveraging paid vs. organic listings, targeting specific demographic groups, taking advantage of second tier traffic and insights into Google searcher behavior. Learn more about becoming a member here.

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FindWhat Announces Pay-Per-Call Ad Option
Search Engine Watch Forums, Sept. 14, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1638

Will this new twist from the PPC vendor change the way we use text ads to gain new customers and sales from online channels?

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Search Engines 201
SearchDay, Sept. 13, 2004
http://searchenginewatch.com/searchday/article.php/3406891

Want to dive deep -- really deep -- into the technical literature about search engines? Here's a road map to some of the best web information retrieval resources available online.

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Search Engine Forums Spotlight
SearchDay, Sept. 10, 2004
http://searchenginewatch.com/searchday/article.php/3406241

Links to this week's topics from search engine forums across the web: How Do I Spot Cloaked Sites? - Geico Takes Aim at Google for Selling Ads Linked to Trademarks - Overture Match Type Changes - SEO: How Do You Separate Truth from Speculation? - How to Emergency Pause your AdWords Campaign

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Nextaris: An Integrated Web Research Dashboard
SearchDay, Sept. 9, 2004
http://searchenginewatch.com/searchday/article.php/3402891

Nextaris pulls together all of the tools you need to find, save, and share information with others in a single online location.

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Want to receive new Search Engine Watch articles every day? Sign-up for SearchDay, the free daily newsletter from Search Engine Watch. Also keep up with news and discussion via our Search Engine Watch Forums.

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Best Of The SEW Blog
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The Virtual Reference Service
By Gary Price, Oct. 6, 2004
http://blog.searchenginewatch.com/blog/041006-236

A reason you might not be able to find what you're looking for with Google (or any other web engine) is that it's just not there. However, many libraries offer FREE access to databases that contain the full text from thousands of publications often not easily or entirely accessible via a general web engine. And a few more tips on tapping into libraries, via this post.

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Couldn't Find On Google? Tell "Can't Find On Google"
By Danny Sullivan, Oct. 6, 2004
http://blog.searchenginewatch.com/blog/041006-235

Can't Find On Google is a cool site to let you post what you couldn't find when searching on Google (or rightly, another search engine). Others can contribute to help. I just think it's an interesting new place to understand how people are search.

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Google Board Member Says Browser Not Going to Happen
By Gary Price, Oct. 6, 2004
http://blog.searchenginewatch.com/blog/041006-232

At the Web 2.0 Conference Google board member John Doerr said that Google is not going to enter the browser space. More from this News.com article: Investor doesn't see browser in Google's future.

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Snap To It: New Search Engine Launches
By Gary Price, Oct. 5, 2004
http://blog.searchenginewatch.com/blog/041005-231

Bill Gross from Idealabs has a second search project he's working on called Snap. A beta went live today. You can learn more in this News.com article: New Snap site thinks outside the search box. Snap has licensed search technology from desktop search player x1. Data comes from Gigablast, Looksmart, along with "anonymous data feeds" from ISPs. A Snap site tour is available here and Gross explains the new service on the Snap Weblog.

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More From The Microsoft Search Champs
By Danny Sullivan, Oct. 5, 2004
http://blog.searchenginewatch.com/blog/041005-228

Microsoft's Search Champs have been hearing from Microsoft Research today about various projects, none of which is under NDA. And that's not surprising, given that nothing I've read blogged so far hasn't already been mentioned in a variety of stories over the past few months. Nevertheless, you still might want to check out some of the posts, listed via the blog entry above.

Who are the Search Champs? Early Blog Reports From Microsoft's Search Champs leads you to a list of them, plus eWeek has a write-up: MSN Forms Search Focus Group. Microsoft's Search Champs A Man's Club? covers the issue of only one woman being included among 30 participants (and also lists a variety of women who are prominent in search).

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Search Everything You've Seen
By Gary Price, Oct. 5, 2004
http://blog.searchenginewatch.com/blog/041005-226

Allow me to suggest a personal search option that I would like to see one or more of the "big guys" offer in the future. How about a feature that allows you the option to automatically record and save EVERY html page that appears in your browser and then offers you the option to keyword search the full text of this material? More from Gary on this topic of a Tivo for the web via this blog post.

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Search Ad Pricing and Current Events
By Gary Price, Oct. 5, 2004
http://blog.searchenginewatch.com/blog/041005-218

Bambi Francisco takes a look at the relationship between current events (for example, the recent Vioxx recall) can drive keyword advertising in: News expands paid-search terms.

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Threadwatch Tracks SEM Forums
By Danny Sullivan, Oct. 5, 2004
http://blog.searchenginewatch.com/blog/041005-217

Search engine marketing forums can be great reading, but finding the best stuff among the chaff can also be hard. Threadwatch is a new blog from long-time forums participant Nick W, where he highlights threads he likes. Want more forum recap resources? See this blog post for even more suggestions.

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"Yahoo Next" For Tech Previews
By Danny Sullivan, Oct. 5, 2004
http://blog.searchenginewatch.com/blog/041005-216

OK, we've had Google Labs launched in 2002, a place where Google rolls out beta projects to the public. Overture then unveiled Overture Labs in 2003, later rebranded as Yahoo Research Labs at the beginning of this year. Now there's Yahoo Next, which has just taken over as the place to watch for Yahoo technology demos. The My Yahoo Search Beta is currently featured there. By the way, MSN's lab area is the MSN Sandbox.

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SEMPO Search Marketing Survey Opened
By Danny Sullivan, Oct. 5, 2004
http://blog.searchenginewatch.com/blog/041005-213

Little is known about the size of the search marketing industry. Paid search spending, sure -- we've got some sense there. But money being spent directly with search marketing companies themselves, on both paid and natural listings? Who knows? A new survey by SEMPO may help size that market. Anyone is able to participate using the form now posted here: SEMPO Research Survey. Results are planned for release later this year. More details on the survey can be found in this press release: SEMPO Launches Survey on the Size and Impact of Current SEM Activities and Spending.

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Redball Launches Discussion Search Engine
By Gary Price, Oct. 4, 2004
http://blog.searchenginewatch.com/blog/041004-207

Redball.info from Austria has launched a new engine that claims to provide searchable access to 100,000 newsgroups, and 90,000 mailing lists. A bit more about Redball.info in this news release.

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Keyword Search Audio From First Presidential Debate
By Gary Price, Oct. 4, 2004
http://blog.searchenginewatch.com/blog/041004-202

C-SPAN and StreamSage (the folks behind CampaignSearch) have just made available the chance to keyword search the audio of the first presidential debate, find results, and then click to view the section of the debate where your search terms are spoken. StreamSage uses voice recognition technology. It's not perfect. I would expect that the other debates will be available. See this blog entry for more, if you need a step-by-step in using the service.

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Just the Facts
By Gary Price, Oct. 4, 2004
http://blog.searchenginewatch.com/blog/041004-201

An article from BBC Online, The future of facts, takes a brief look at information quality and authority issues on the open web and then discusses what a couple of companies are doing about it, naming Kozoru, GuruNet, Ask Jeeves and 82ask.com. Longer summary of the article via this blog entry.

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Candidates Missing Out On Search Ads
By Danny Sullivan, Oct. 4, 2004
http://blog.searchenginewatch.com/blog/041004-199

From Business 2.0, an interesting article saying that political campaigns are failing to consider search in their marketing mix: Political Campaigns Are Missing the Boat on Paid Search. The Dean campaign found it effective. But others haven't got on-board. Good quotes and a recap of related stories via this blog entry.

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Yahoo News Results as an RSS Feed
By Gary Price, Oct. 3, 2004
http://blog.searchenginewatch.com/blog/041003-197

Online about a month ago, officially online today, Yahoo News has added a link on every search news search results page (right column) that allows the searcher to add the search query directly to their My Yahoo page (a second button to work in any aggregator is due shortly). New results will be delivered as a "feed" on My Yahoo pages. It's possible to create and transport advanced queries to a My Yahoo page. However, you cannot limit to a specific source.

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MSN Messenger To Gain Search
By Gary Price, Oct. 1, 2004
http://blog.searchenginewatch.com/blog/041001-188

The beta for MSN Messenger 7, due out Monday, will add search capabilities to its client. Yahoo Messenger has offered this for about a year. About ten days ago, CitySearch released an IM "bot" that allows you to "interact" with their database using AOL Instant Messenger. You can also search the AOL Yellow Pages this way. Details on the Microsoft move from InternetNews: MSN Putting Search in IM Beta.

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A Chat With Findory's Greg Linden
By Gary Price, Oct. 1, 2004
http://blog.searchenginewatch.com/blog/041001-187

Searcher magazine (a popular publication in the library and info industry) has just published an interview I did with Findory Chief Executive, Greg Linden.

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Comparison Shopping Engines and the Small Retailer
By Gary Price, Oct. 1, 2004
http://blog.searchenginewatch.com/blog/041001-186

In Comparison Shopping Threatens Smaller Sites, Jeannette Borzo of the Wall St. Journal takes a look at comparison shopping databases from the small business owner angle. The article says despite some chaos for the small retailer, comparison shopping engines, "can still be a great sales vehicle for retailers who know how to take advantage of them."

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GoHook Offers Up a Database of PDF Content
By Gary Price, Sep. 30, 2004
http://blog.searchenginewatch.com/blog/040930-178

GoHook is building a database of Adobe Acrobat (PDF) content. GoHook used to provide an archive of completed eBay auctions. However, in March the service ended after the company ran into several problems with EBay. The new GoHook PDF database includes about 500,000 documents. According to the company more than 10,000 documents are added to the database each week. More details via this blog post.

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New Tool Blocks Paid Search Engine Listings
By Gary Price, Sep. 30, 2004
http://blog.searchenginewatch.com/blog/040930-176

A new version Super AdBlocker removes paid listings from about 20 search engines. Older versions of the product blocked pop-ups, pop-unders, rich media, Flash, and some spyware but this is the first time that sponsored results can be blocked. A bit more from the news release and this page that explains why someone would want to block sponsored listings.

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Froogle UK Quietly Launched
By Danny Sullivan, Sep. 30, 2004
http://blog.searchenginewatch.com/blog/040930-172

Froogle finally moves outside the US and opens a UK edition: Froogle UK (though as discussed in our forum thread Froogle coming to the UK, despite the name, products are still in US dollars). Being based in the UK, I plan to put Froogle UK to the test over the coming weeks against my longtime favorite UK shopping search engines DealTime UK, Kelkoo and Yahoo Shopping UK. FYI, Yahoo now owns Kelkoo but is still using different technology on its own site.

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Marvel at IBM's New Multimedia Search Tool
By Gary Price, Sep. 29, 2004
http://blog.searchenginewatch.com/blog/040929-167

IBM's 'Marvel' to scour Net for video, audio from News.com covers the Marvel project at IBM that's building a search engine to retrieve audio and video material. Content will be automatically scanned, parsed and indexed for concepts. In other words, automatically adding descriptive metadata to each video file. More on this and some related resource via the full blog post.

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Challenges in Running a Commercial Search Engine
By Gary Price, Sep. 29, 2004
http://blog.searchenginewatch.com/blog/040929-163

A presentation (PowerPoint slides) titled, Challenges in Running a Commercial Search Engine (3.5 MB; PDF) come from a keynote presentation by Amit Singhal, a Senior Research Scientist at Google. The presentation was given in Israel on February 16th at IBM's Second Search and Collaboration Seminar 2004.

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New Google Traffic Estimator Tool Up - Got Suggestions?
By Danny Sullivan, Sep. 29, 2004
http://blog.searchenginewatch.com/blog/040929-158

Google's added a new Traffic Estimator tool that lets you discover traffic for a term without having to actually add the term to an account or campaign. You can see clicks per day, average CPC, cost per day and average estimated position.

The tool's gotten a good reception in our forums so far. But folks still want more features. Fortunately AdWordsRep, Google's official rep for AdWords on our forums, has been busy answering questions and gathering up the suggestions. So jump in if you've got feedback to share in this thread: New Adwords Traffic Estimator.

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Top SEO Design Problems To Avoid
By Danny Sullivan, Sep. 28, 2004
http://blog.searchenginewatch.com/blog/040928-146

Shari Thurow lists her Top Five SEO Design Mistakes over at ClickZ: failure to design first, SEO second; using splash pages, lack of focused content, balancing text and graphics and lack of customer focus.

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Moo! A Bovine That Monitors Amazon.com
By Gary Price, Sep. 27, 2004
http://blog.searchenginewatch.com/blog/040927-142

A new service (it's free!) called Watchcow.net monitors the Amazon.com database looking for changes in the price of ANY product (new and/or used) or an entire wish list. Changes are delivered into your aggregator as an ATOM feed. Creating a feed is very easy. Simply use the Watchcow.net bookmarklet on any Amazon.com page and click again to add your aggregator. Neat!

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Small General-Purpose Web Engines
By Gary Price, Sep. 26, 2004
http://blog.searchenginewatch.com/blog/040926-137

The developers of small general-purpose web engines continue to impress with their innovative spirit. A brief look at some nice features at Gigablast, FyberSearch and ObjectsSearch via this blog post.

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Yahoo's Advanced Syntax
By Gary Price, Sep. 26, 2004
http://blog.searchenginewatch.com/blog/040926-136

Greg Notess reports that several of the "old" Inktomi advanced search prefixes(originurlextension:, stem:, domain:, and others) work at Yahoo.

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Google Images and Alt Text Tags
By Gary Price, Sep. 25, 2004
http://blog.searchenginewatch.com/blog/040925-135

PixMisGoogled from Tim Bray provides an example of how Google Images "ignores" the alternatve text that's often associated with image files.

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SE Friendly Design Can Be Good Design
By Danny Sullivan, Sep. 24, 2004
http://blog.searchenginewatch.com/blog/040924-130

Search engine friendly design doesn't mean bad design. Shari Thurow steps back to talk a bit about ensuring that good design remains part of your SEO effort. From ClickZ: The 'Design' Part of Search-Friendly Design.

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Sergey, Larry, David and Jerry - Forbes Says Rich!
By Gary Price, Sep. 23, 2004
http://blog.searchenginewatch.com/blog/040923-129

The Forbes list of the 400 richest Americans was just released and for the first time Sergey Brin and Larry Page have made the list. The duo tied for No.43 with $4 billion each. They're also the youngest members of the list. Yahoo's David Filo appears at No. 74 ($2.6 Billion) on the list while Jerry Yang is ranked at No. 97 ($2.2 Billion). In other Brin and Page news, both have been named 2004 Fellows of the Marconi Foundation at Columbia University. More in this ZDNet article.

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Fagoogle Closed
By Danny Sullivan, Sep. 23, 2004
http://blog.searchenginewatch.com/blog/040923-126

Fagoogle, a formerly Google-powered site aimed at the gay community, closed in response to an apparent cease-and-desist letter. Fagoogle itself writes that it assumed Google would have no problem with its name because it had emailed Google about plans and got back what looks to be a standard terms and conditions letter. Bad assumption. More about the service and why it might have considered using site-flavored search is covered in Fagoogle: Google For The Gay Community.

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Search History: Excite & Bluffing For Netscape Net Search
By Danny Sullivan, Sep. 23, 2004
http://blog.searchenginewatch.com/blog/040923-123

There was a time when I used to track who had what position on the Netscape Net Search page. If a service was there, it was a sure sign that you wanted to be listed with it. That's because so many people used Netscape that its Net Search page -- and the search engines listed on it -- got a ton of traffic.

Joe Kraus, one of the founders of Excite and Netscape Net Search alumnus, has a great post on how Excite bluffed its way onto that page: Persistence Pays, Part 2. With less than $1 million in the bank, Excite bid $3 million for entry and won -- but only after a stumble. Great reading.

If you want to track who was on that page over the years when it was important, it's all archived for our Search Engine Watch members here: Past Search Providers & Search Results Charts. As for who is important now, I rely more on looking at traffic figures from various rating services. You'll find stats on that over in our Ratings, Reviews & Tests section. As for the page itself, the positioning of multiple search engines died in 1999, when Netscape shifted over to using Google results: Netscape Search Gets Rebuilt.

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Click-Fraud Worsening
By Gary Price, Sep. 22, 2004
http://blog.searchenginewatch.com/blog/040922-120

In New Attacks and Defenses In Click-Fraud War from Datamation, Brian Livingstone provides an overview of the click-fraud problem and how some advertisers are fighting back. He believes that click-fraud is the to "biggest threat" to online advertising.

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Interview with Search Engine Researcher
By Gary Price, Sep. 22, 2004
http://blog.searchenginewatch.com/blog/040922-119

A very interesting interview in the latest issue of ACM's Ubiquity magazine with Ramesh Jain a professor at Georgia Tech, He is also the founder of PRAJA, Virage, and ImageWare. And for more about some cool media search tools that are available today, rather than envision, see the full blog post.

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Kozoru Seeks Answers
By Gary Price, Sep. 22, 2004
http://blog.searchenginewatch.com/blog/040922-117

The "answer engine" space continues to get press attention. Michael Bazeley sheds some light on how Kozoru aims to provide answers to specifically tailored questions when it launches next July. Ask Jeeves co-founder David Warthen is on the Kozoru board. See the full blog post for some related articles on Kozoru and answer search.

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LookSmart Adds Porn-Free Search to Net Nanny
By Chris Sherman, Sep. 22, 2004
http://blog.searchenginewatch.com/blog/040922-116

Looksmart has integrated web search into its NetNanny 5.1 web filtering software. The search engine is based on a LookSmart-powered search index, presumably drawing from the Wisenut crawler the company purchased several years ago.

Those of you needing filtering software may want to try a test drive with the free 15 day trial. Before you do, be sure to read Walt Mossberg's recent review comparing NetNanny, CyberPatrol and FilterLogix. According to Mossberg, "Net Nanny failed to block some blatantly inappropriate Web pages, so we can't recommend it."

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Getting More From Your SEM Budget
By Danny Sullivan, Sep. 22, 2004
http://blog.searchenginewatch.com/blog/040922-113

Kevin Lee continues his look at ways to get more out of your search marketing budget, including ads on second-tier search engines, reexamining creative and targeting, considering automated campaign management, dayparting, weekparting and testing, testing, testing. From ClickZ: SEM Budget Multipliers, Part 2, which also links to further tips in the first part.

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Search As Fundamental Part Of Marketing Mix
By Danny Sullivan, Sep. 22, 2004
http://blog.searchenginewatch.com/blog/040922-112

Search engine marketing isn't an IT thing or an online marketing thing. It's part of an overall marketing effort. As such, Fredrick Marckini rightly wants chief marketing officers to push from the top down that search needs to be considered as a fundamental part of any marketing campaign, online or off. His plea here in ClickZ: SEM Wants to Embrace the CMO.

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Take On Overture Canada, From A Canadian Search Marketer
By Danny Sullivan, Sep. 22, 2004
http://blog.searchenginewatch.com/blog/040922-111

The planned Overture Canada has Canadian Andrew Goodman pleased. Now his clients who just want to target Canada won't have to pick up the United States, as well. But how exactly will it play out -- separate accounts required? (I'm guessing yes, given how Overture has operated in other countries). His observations on the expansion here from Traffick: Eh-Per-Click.

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A Yahoo API?
By Danny Sullivan, Sep. 22, 2004
http://blog.searchenginewatch.com/blog/040922-105

What if Yahoo were to offer an API similar to the Google API that's offered. That's along the lines of what Jeremy Zawodny's asking for advice on: Web Services You Wish Yahoo Offered? Got some ideas you want him to bring up informally with his employer Yahoo? Fire away!

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Google Local Canada is Now Online
By Gary Price, Sep. 21, 2004
http://blog.searchenginewatch.com/blog/040921-99

Google has just launched another local search product, this time in Canada. The database includes more than 2.4 million listings from a partnership with Canada's Yellow Pages Group. More details here from the Canadian Press: Yellow Pages dials onto Google Canada. I haven't had much time to test out Google Local-Canada but after few (very few) quick searches some of the same types of problems that I pointed out in this recent post about Google Local-U.S. also occur at Google Local-Canada. If you're keeping score: Google Local: U.S. and Canada; Yahoo Local: U.S. and Australia

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CitySearch Joins Toolbar War
By Gary Price, Sep. 21, 2004
http://blog.searchenginewatch.com/blog/040921-96

CitySearch is entering the toolbar "war" today with a beta release of their entry (IE Only). In addition to being able to search CitySearch data the toolbar also provides direct access to the Google and Yahoo local search services. BTW, CitySearch content also powers the new Ask Jeeves Local which was officially launched today.

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Google Toolbar Security Concern
By Danny Sullivan, Sep. 21, 2004
http://blog.searchenginewatch.com/blog/040921-95

Google Toolbar Input Validation Hole in 'About' Page Lets Local Users Execute Scripting Code from SecurityTracker.com has a report of a possible scripting security problem with the Google Toolbar. Spotted from our forum thread: Toolbar scripting vulnerability, and you can comment and discuss there.

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AOL, Robots, and Search
By Gary Price, Sep. 21, 2004
http://blog.searchenginewatch.com/blog/040921-94

AOL is beginning a push to build more instant messaging robots, as covered in this ComputerWeekly.com article: AOL to promote Aim Robots. The robots are ways to get answers via IM. Gary explains more in this blog post.

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Gbrowser.com Sign Of Google Browser To Come?
By Danny Sullivan, Sep. 21, 2004
http://blog.searchenginewatch


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