Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/.
Clusty Adds Search Feature To Help Cluster Results For End User
Clusty, a search engine that is focused on clustering results, has added a new feature, according to ResourceShelf, that makes viewing clustered results easier. Gary explains that if you search on site:mil iraq reports at Clusty, you will notice the clustered results on the left side. Currently highlighted in red is "Air Base, Iraq", and if you scroll your eyes to the right bottom, middle portion of the page, you will notice a new link named "Search for more results like these." Clicking on that link brings you to a search query host:mil iraq reports "Air Base, Iraq" which basically added the "Air Base, Iraq" string to your previous query, better refining your search.
Judge Requires Google to Give Gmail Emails to Courts
News.com reportsthat a Judge in San Francisco is requiring Google to hand over all the emails of a specific gmail user, even the deleted emails. Since Google stores deleted emails for an undisclosed amount of time, the number of emails that can be used against the plaintiffs, AmeriDebt and founder Andris Pukke, could be "tens of thousands." The case is about a credit counseling company that failed to use the customer's money to pay the creditors. .
Google And AOL Still Talking; Deal Deadline Extended
Reuters reports that Google and AOL are still in discussions about Google buying 5%of Time Warner Company. They have extended the deal deadline to March 17 and it can be extended even again, according to the U.S. Securities and Exchange Commission. The deal was to extend Google AdWords syndication on the AOL portal, as well as an instant messaging and video partnership.
Google Wins Copyright Court Case
News.com reports that Google has won the copyright infringement case issued against them by writer, Gordon Roy Parker. Parker posted a chapter of his book on Usenet bulletin board, which was then indexed by Google. Parker sued because Google archived the book and provided "excerpts from his Web site in search results." The judge ruled in Google's favor, stating, "When an ISP automatically and temporarily stores data without human intervention so that the system can operate and transmit data to its users, the necessary element of volition (willful intent to infringe) is missing." The full court documents can be downloaded in PDF format here.
Ask Appoints Senior Vice President And Chief Scientist
Ask.com has appointed Tao Yang as the new senior vice president and chief scientist of Ask.com. Yang's role will be to build out Ask.com's "system infrastructure" and "classification technologies." Yang was a co-inventor of Ask.com's search technology, Teoma, now known as ExpertRank.
Using Search Engines For Test Taking
The School Library Journal has an articlenamed "Cheating via Google?" The article explores the use of search engines in the classroom and during test taking. Some schools are allowing students to use a search engine to find information and answers while taking an exam in a classroom. While some schools do not allow "cheating with Google" many would allow students to use search engines for quizzes and take home tests (how would you stop them at home). Back in my day it was more about how advanced is your calculator, if it was too advanced, it was not allowed for some tests. While the basic calculators only allowed you to write 07734 upside down for cheating purposes, Google gives you all your answers in a matter of a split second.
Forbes Discusses Impression Fraud And Impact On Google's Outlook
I was a bit surprised to read an article at Forbes with the title Google Faces Potential Pressure From Impression Fraud. Impression fraud is different from click fraud, in that Google is measuring ad views and not ad clicks. Impression fraud is an issue at Google because Google uses a "Quality Score" to determine the ranking of the ad.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!