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The Search Engine Report, Jan. 7, 2003, Number 74

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Hello Everyone--

Happy New Year! Aside from holiday cheer, the New Year means that it is time for the Search Engine Watch Awards. Be sure to read below in the newsletter about how you can participate in choosing the best in search for 2002!

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Search Engine Strategies Comes To Boston, Sydney

Search Engine Strategies comes to Boston on March 4-6, bringing a variety of sessions that focus on how to improve editorial listings on search engines, how to effectively advertise on search engines and a range of forums that explore various search engine marketing issues. Search engine marketing experts and representatives from major search engines will be involved in the show.

The agenda should be live by early next week, if not sooner. Until then, you can sign-up to be notified about when the agenda is posted, via the URL below.

Search Engine Strategies Boston: March 4-6, 2003
http://www.searchenginestrategies.com/sew/boston03/

Search Engine Strategies is also returning to Australia, from March 26-27. I won't be "chairing" that show, but JupiterMedia's staff in Sydney has assembled an agenda full of search engine marketing topics for the event. More details can be found below:

Search Engine Strategies Sydney: March 26-27, 2003
http://www.searchenginestrategies.com/sew/sydney03/

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The 2002 Search Engine Watch Awards Now Open!

Once again, it's time to recognize the best in search over the past year through the 2002 Search Engine Watch Awards!

In a change, we are moving to a new, two-part voting system. Search Engine Watch members -- those who support Search Engine Watch through a membership fee -- get to take part in the nomination round being held from now through January 12th. Not a member? Don't know what benefits being a member provides? No problem, see the membership information page below:

Search Engine Watch Membership Information
http://searchenginewatch.com/about/subscribe.html

The second round of voting is open to everyone, regardless of membership status. From January 14 through January 17, a form will be posted with the "finalists" from the nomination round in these categories:

  • Outstanding Search Service
  • Best Meta Search Engine
  • Best News Search Engine
  • Best Image Search Engine
  • Best Design
  • Most Webmaster Friendly Search Engine
  • Best Paid Inclusion Service
  • Best Search Feature
  • Best Specialty Search Engine

To take part in the final voting, just visit the form below between January 14-17:

2002 Search Engine Watch Awards: Voting Form
http://searchenginewatch.com/awards/2002-form.html

You can also visit that page now to learn a bit more about the awards, and it also explains why the two-round system is designed to reduce spam votes that have been received in the past.

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Yahoo To Buy Inktomi

If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue, can be found in the article below.

Yahoo To Buy Inktomi
The Search Engine Update, Jan. 7, 2003
http://searchenginewatch.com/subscribers/articles/03/01-yahoo.html

Yahoo To Buy Inktomi
The Search Engine Report, Jan. 7, 2003|
http://searchenginewatch.com/sereport/03/01-yahoo.html

Search Engine Watch members edition:
http://searchenginewatch.com/subscribers/articles/03/01-yahoo.html

Learn about being a Search Engine Watch member
http://searchenginewatch.com/about/subscribe.html?ser01

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Clearing Your Search History From Google And Other Search Engines

Ever gone to Google or another search engine using the Internet Explorer browser and noticed that some past searches you've performed were displayed below the search box? Don't blame (or thank) the search engine. It's your browser that's keeping the record, and it's one you may find yourself wishing to delete, from time to time. The article below explores the procedures involved.

Clearing Your Search History From Google And Other Search Engines
The Search Engine Update, Jan. 7, 2003
http://searchenginewatch.com/subscribers/articles/03/01-history.html

Clearing Your Search History From Google And Other Search Engines
The Search Engine Report, Jan. 7, 2003|
http://searchenginewatch.com/sereport/03/01-history.html

Search Engine Watch members edition:
http://searchenginewatch.com/subscribers/articles/03/01-history.html

Learn about being a Search Engine Watch member
http://searchenginewatch.com/about/subscribe.html?ser01

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HotBot Is Reborn

Terra Lycos has been saying for ages that the HotBot site was slated for desperately-needed improvements, and now they've come. And what a welcome change they are! In one spot, you can now query the important crawler-based results of FAST/AllTheWeb.com, Google, Inktomi and Teoma. Sadly, you can't meta search all at the same time. Chris Sherman has an in-depth look in the SearchDay article below, and I've also included some other views on the changes.

HotBot is Hot Once Again
SearchDay, Dec. 17, 2002
http://searchenginewatch.com/searchday/02/sd1217-hotbot.html

HotBot has been redesigned for the power searcher, delivering, speed, control, and a unified interface to four of the web's best search engines.

New and Improved HotBot Search Tool Debuts on the Web
The ResourceShelf, Dec. 16, 2002
http://resourceshelf.freepint.com/archives/2002_12_01_resourceshelf_archive.html/#90057448

Research expert Gary Price takes a look at the changes at HotBot.

HotBot Redesign: Four Search Engines in One
Boston.internet.com, Dec. 16, 2002
http://boston.internet.com/news/article.php/1557361

Terra Lycos plans to promote HotBot through a multi-million dollar ad campaign. As for this article calling Google the pioneer of the "bare look," that credit really belongs more to AltaVista. It sported a "clean" look before Google existed but dropped that look when it aimed to be a portal.

Hill, Holliday Fashions Relaunch Ads for HotBot
AdAge, Dec. 16, 2002
http://www.adweek.com/adweek/iq_interactive/interactive_display.jsp?vnu_content_id=1778934

More about the HotBot ad campaign.

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Search Engine Resources
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The Journalist's Toolbox
http://www.journaliststoolbox.com

Helpful if you are a reporter but also to anyone who needs to research material on a particular topic or "beat." For example, sites useful for business research, guides to experts, tech resources and more are all organized here.

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MarketingTerms.com
http://www.marketingterms.com/

Confused by marketing jargon? Here's a guide to common terms in different categories, including search engine marketing.

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On-Line Encyclopedia of Integer Sequences
http://www.research.att.com/˜njas/sequences/

Wondering if a sequence of numbers you have matches any particular formula or pattern? This is one of those great little sites you'll want on your bookmark list, for seeking such answers.

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Art-Bridge.com
http://www.art-bridge.com

Directory of web-based resources relating to art.

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O'Reilly Network Safari Bookshelf
http://safari.oreilly.com

Search across content from hundred of technical books from O'Reilly and other publishers. To view content from a particular book, you need to pay a monthly or yearly subscription. Pricing begins at US $10 per month, for access to up to five books.

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SearchDay Articles
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Here are some recent articles that may be of interest, from Search Engine Watch's daily SearchDay newsletter:

Search Engine Watch Top Stories of 2002
SearchDay, January 7, 2003
http://www.searchenginewatch.com/searchday/03/sd0107-sew2002.html

2002 was a fun and exciting year to be following the search engine scene. The editors of Search Engine Watch looked back over the stories we wrote last year, and selected a dozen that we felt were the most notable or important for 2002.

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A Different Look at World News
SearchDay, January 6, 2003
http://www.searchenginewatch.com/searchday/03/sd0106-wn.html

The World News Network aggregates news from hundreds of sites around the world, organized by region and industry.

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Happy Birthday, Dogpile!
SearchDay, Jan. 2, 2003
http://searchenginewatch.com/searchday/03/sd0102-dogpile.html

Dogpile, the meta search engine with the goofy name, opened its virtual door just after Christmas in 1996.

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Searching for New Year Cheer
SearchDay, Dec. 31, 2002
http://searchenginewatch.com/searchday/02/sd1231-wine.html

Looking for that perfect bottle of bubbly to help ring in the new year? These databases help you make sense of the complex world of wine and champagne.

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The Top Searches of 2002
SearchDay, Dec. 30, 2002
http://searchenginewatch.com/searchday/02/sd1230-top2002.html

Google, Lycos and other major search engines have posted details of the most popular search queries for 2002.

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Vanishing Act: The U.S. Government's Disappearing Data
SearchDay, Dec. 19, 2002
http://searchenginewatch.com/searchday/02/sd1219-vanish.html

More than any other country, the U.S. government has used the web to make a wealth of information available to its citizens. But as we are now discovering, the dark side of web-based information is the ease with which it can be deleted.

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Happy Birthday, AltaVista!
SearchDay, Dec. 18, 2002
http://searchenginewatch.com/searchday/02/sd1218-altavista.html

Seven years ago, Internet pioneer Digital Equipment Corporation introduced what they claimed was the Internet's first "super spider" software, promising unprecedented "blazing fast" searches of the web.

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Search Engine Lingo
SearchDay, Dec. 16, 2002
http://searchenginewatch.com/searchday/02/sd1216-glossaries.html

The world of search has its own specialized language that can be intimidating at times, but these glossaries offer definitions and examples that will get you speaking the lingo in no time.

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Outsourcing Search Engine Optimization
SearchDay, Dec. 11, 2002
http://searchenginewatch.com/searchday/02/sd1211-outsourcing-seo.html

Choosing a firm to do search engine optimization needn't be confusing or frustrating if you start by creating a request for proposal that focuses on your own specific needs.

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Using Search Engines to Fill in the Blank
SearchDay, Dec. 10, 2002
http://searchenginewatch.com/searchday/02/sd1210-blank.html

Rather than agonizing over formulating the perfect query, take advantage of the power of search engines to easily "fill in the blank" for the answer to many types of questions.

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AlltheWeb Alchemist Contest Winners Announced
SearchDay, Dec. 9, 2002
http://searchenginewatch.com/searchday/02/sd1209-atw.html

Now there's a quick and easy way to change the look of the AlltheWeb search engine, by downloading one of the wining entries from the company's Alchemist contest.

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The Wondir Search Engine Needs Your Help
SearchDay, Dec. 5, 2002
http://searchenginewatch.com/searchday/02/sd1205-wondir.html

Wondir is a new and different kind of information service that seeks to unify cutting edge search technology with the web's original egalitarian vision of people freely helping people.

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Ferrari Searching on a Volkswagen Budget
SearchDay, Dec. 4, 2002
http://searchenginewatch.com/searchday/02/sd1204-budget.html

Don't let the "high cost" of value-added information services such as LexisNexis, Dialog and Factiva scare you away -- all three offer reasonable pay-as-you-go options appealing even to searchers on a limited budget.

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On the archive page below, you'll find more articles like those above, plus have the ability to sign-up for the free newsletter.

SearchDay Archives
http://searchenginewatch.com/searchday/archives.html

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Search Engine Articles
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Google vs. Evil
Wired, January 2003
http://www.wired.com/wired/archive/11.01/google_pr.html

Yet another look at issues Google has to deal with at the company matures, such as pulling content due to legal requirements, trying to balance principles versus advertising, fighting to reappear in China and the emerging role that Google cofounder and copresident Sergey Brin is now playing as policy czar.

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The Chain of Demand
Searcher, Jan. 2003
http://www.infotoday.com/searcher/jan03/voice.htm

Wow. US Secretary of State Colin Powell apparently has no encyclopedias, dictionaries or reference materials in his office, since the web -- and in particular search engines -- can provide it all. Well, my Random House Handbook and AP Style Guide still sit happily on my shelf and get the occasional use. Yeah, search engines are great, but they remain one tool -- not the only tool, for your reference needs. Barbara Quint looks at Powell's statement and anticipates librarians feeling concerned. She advocates not a "back to books" campaign but instead a different way of delivering information electronically.

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Web Search Trends
Searcher, Jan. 2003
http://www.infotoday.com/it/jan03/hane.htm

Short summary of my keynote about search engine trends at the Internet Librarian conference held last November.

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Ask Jeeves Bans Banners
InternetNews.com, Jan. 6, 2003
http://www.internetnews.com/IAR/article.php/1564281

It's bye-bye to banners, at Ask Jeeves.

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Worst And Best Picks: Google To IPO?
Forbes, Jan. 6, 2003
http://www.forbes.com/forbes/2003/0106/037_2.html

Buried at the end of this worst/best picks list for 2003 from Forbes is a statement that Google is set to go public in the first quarter of 2003 and that it earned $100 million in profit for 2002. However, no attribution of either statement is provided.

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Google Cache Luck!
Search Engine Optimization Forums, Jan. 3, 2003
http://www.supportforums.org/article151.html

Interesting look at how Google apparently generates random file names for cached copies of web pages -- which means on the very rare occasion, you might get an incorrect copy of a page served up via the cache.

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Distress Is in the Mail
destinationCRM, Jan. 2, 2003
http://www.destinationcrm.com/articles/default.asp?ArticleID=2781

How does Google handle all of the email it receives? With the help of a product called Trakken

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Terra Lycos Plays Name Game in Japan
Boston.internet.com, Dec. 23, 2002
http://boston.internet.com/news/article.php/1560631

Terra Lycos has sold off its stake in Lycos Japan but branding and other partnerships will remain.

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Google Follows the 'Yellow Brick Road' to Oz
High Search Engine Ranking, Dec. 26, 2002
http://www.high-search-engine-ranking.com/GoogleFollowsTheYellowBrickRoadToOz.htm

Q&A with Google on its plans in Australia, following the recent launch of the Google Australia web site.

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Google opens up in the land down under
News.com, Dec. 20. 2002
http://news.com.com/2100-1023-978556.html

More on the Google Australia opening.

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Contemporary Culture, Revealed
ClickZ, Dec. 20. 2002
http://www.clickz.com/feedback/buzz/article.php/1559761

Reviews and comments on terms making the top search lists for 2002.

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Finding More Than You Bargained For
Washington Post, Dec. 19, 2002
http://www.washingtonpost.com/wp-dyn/articles/A9254-2002Dec18.html

Looks at the growth of search engine marketing as an accepted industry

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Linkability - Why do some sites have it while others don't?
SearchEngineGuide.com, Dec. 18, 2002
http://www.searchengineguide.com/ericward/2002/1218_ew1.html

So you want people to link to you? Here are tips to ensure that you have good "linkability."

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On the Web, forget the A-list: It's the 'G' list that matters
USA Today, Dec. 17, 2002
http://www.usatoday.com/tech/webguide/2002-12-17-google_x.htm

Looks at the growing importance of a Google listing to site owners and cites Google's cofounder Sergey Brin saying the company hopes to grow to 10 billion pages in 2003. Also links to sidebar article on getting listed at other search engines.

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UK's most popular searches
The Guardian, Dec. 17, 2002
http://media.guardian.co.uk/newmedia/story/0,7496,861210,00.html

Top searches by UK users of Google.

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The World According to Google
Newsweek, Dec. 16, 2002
http://www.msnbc.com/news/844175.asp

Another story documenting the incredible popularity of Google and how it has become synonymous with search, while also touching briefly on the responsibilities that go with being the world's most popular search brand.

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Claims and counter-claims
The Press, Dec. 11, 2002
http://www.stuff.co.nz/stuff/0,2106,2135207a28,00.html

New adventure sport for Queenstown, New Zealand. Forget jet boats, bungee jumping and white water rafting. Now you can debate what's acceptable in promoting sites on search engines. A tour operator complains that a marketing company uses duplicate pages and sites, while the marketing company defends itself by saying if the content matches the search term, that's not spam. Um, not really. If you are doing things search engines specifically warn against doing, then regardless of how relevant you think your content is, the search engines may still view your techniques as spamming them.

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Branding Metrics for Search Engine Marketing?
ClickZ, Dec. 11, 2002
http://www.clickz.com/search/opt/article.php/1554941

How can you measure the branding value of paid listings? Kevin Lee offers up his Branding Effectiveness Index, or BEI, as a possible solution.

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Sites Become Dependent on Google
New York Times, Dec. 9, 2002
http://www.nytimes.com/2002/12/09/technology/09NECO.html

The "should we fear Google" and "is Google too dominant" questions long raised online now firmly jump into the traditional media. This New York Times piece examines the Google dependency that some sites have and how they fear being cut-off. In case you missed it, my own in-depth look at these type of issues from October can be found at http://searchenginewatch.com/sereport/02/09-google.html

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Australias Top 100 Company Sites Incompatible With Search Engines
Web Rank, Dec. 9, 2002
http://www.high-search-engine-ranking.com/Top100PressRelease.htm

Top Australian companies have top problems that could make them inaccessible to search engines, finds optimization firm Web Rank. A summary of findings with copies of the full report also available.

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Getting Honest With The Search Engines
SearchEngineGuide.com, Dec. 3, 2002
http://www.searchengineguide.com/goetsch/2002/1203_dg1.html

Search engine marketer Daria Goetsch lists techniques she believes are best avoided, to stay out of trouble with search engines.

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My introduction to search engine optimization
Pandia, Dec. 2002
http://www.pandia.com/sw-2002/45-michelle.html

When I was in college in the 80s, no one thought, "I want to be a search engine marketer." After all, we didn't have search engines! But what's struck me over the past year is that now we indeed do have people who aren't transitioning into search engine marketing from other jobs, as was the case in the 90s, but instead thinking that search engine marketing is the first job or career they want to undertake. I don't know if SEO is Michelle Stoltz first job or one she's transitioning to, but regardless, those established in the industry can follow her thoughts as she discovers the world of being an SEO consultant for the first time.

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Interview with Mike Grehan
SearchEngineBlog, December 2002
http://www.searchengineblog.com/interviews/interview_mike_grehan.htm

Author and search engine marketer Mike Grehan talks about trying to pin down the mechanics of how search engines work by talking to those who built them, killing SEO myths, makes me blush, ponders the often shrill debate over search engine ethics and much more.

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Ten Questions with: Kenneth Norton
SearchEngineBlog, December 2002
http://www.searchengineblog.com/interviews/interview_ken_norton.htm

Inktomi's director of marketing and product strategy Kenneth Norton talks about recent changes to the company's search engine, the role of paid inclusion and the future of search.

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Ten Questions with: Danny Sullivan
SearchEngineBlog, December 2002
http://www.searchengineblog.com/interviews/interview_danny_sullivan.htm

Want to know how Search Engine Watch was born, my thoughts on SEO and the future, the relationship between SEOs and search engines, whether Google is too powerful and other topics? Here you go.

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