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SEW Expert - Justilien Gaspard Justilien
Gaspard


Increase Online Visibility for Sales and Links
More SEW EXPERTS: PROMOTION & LINK BUILDING SEW EXPERTS: PROMOTION & LINK BUILDING
People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales.
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Search Engine Watch Experts Columns

SEW Expert - Kevin Ryan Kevin
Ryan


The Search World's All A-Twitter
More SEW EXPERTS: SEARCHING FOR MEANING SEW EXPERTS: SEARCHING FOR MEANING
Many people don't know what to make of Twitter. What is it? What's the point? It's an undeniable guarantee that when you adopt something new and make it your own, someone will be there to wave a finger to explain that you're doing it wrong.
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SEW Expert - Tim Ash Tim
Ash


The Decision-Making Funnel, Stage 2: Interest
More SEW EXPERTS: BY THE NUMBERS SEW EXPERTS: BY THE NUMBERS
On the Web, interest is very fleeting. A world of other Web sites is just a mouse click away. The key to creating the interest is to focus on the visitor's role or current needs.
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News from the Search Engine Watch Blog

Twitter Tests Search-Centric Interface (We've Got Screenshots!)
Posted by Nathania Johnson Apr 2, 2009

Twitter is testing an interface that incorporates new search features. The interface is an attempt to keep it simple by using the original Twitter design. The test has been rolled out to a subset of people. I was pleasantly surprised to sign in and see my profile was getting the ...
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Matthew Liu Discusses YouTube Insight and Sponsored Videos
Posted by Greg Jarboe Apr 2, 2009

At SES New York last week, one of the speakers at the conference session, "Video Search Engine Optimization: 2009 & Beyond," was Matthew Liu, the the lead product manager on YouTube Sponsored Videos. You may remember him from such hits as the "YouTube Sponsored Videos Overview." Well, enough about the ...
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Read "The Truth About Search Engine Optimization" by Rebecca Lieb
Posted by Greg Jarboe Apr 2, 2009

Read, don't skim, "The Truth About Search Engine Optimization" by Rebecca Lieb. It's has just been published by FT Press and this book reveals 51 proven search engine optimization techniques and bite-siz, easy-to-use advice that gets results. Okay, I should disclose that I've know Rebecca Lieb for years. She ...
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Search Engine Watch Forum Discussions

Insight into FB/Social Media Users based on FB Relationship Status Apr 2, 2009
Just read an interesting article from CNN reporting on Facebook users (http://www.cnn.com/2008/LIVING/personal/04/04/facebook.love/index.html) and their relationship status. These are mainly college-aged individuals, but collectively represent the general user behavior of Facebook users. According to the article, FB users DO treat relationship status as legitimate. In other words, social interaction is legitimized on Facebook. ...
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Turn Off Daily Budget in Adwords? Apr 1, 2009
How do you turn off your daily budget in adwords, and just let campaigns get the maximum number of clicks for the month? I've been reading Richard Stokes's (AdGooroo's) book and he states on page 47 that you should "Clear the maximum daily budget setting on the account" to garner more ...
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Question on an interesting phenomenon Mar 27, 2009
We sell software. Pretend that we sell Adobe Photoshop. We know that most people search "Photoshop" "Adobe Photoshop" "Photoshop CS" etc. etc. We ran a recent search query report and found hundreds of searches for "Adobe Photoshop Software CS Win/Mac" We knew from our experience that ...
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SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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